Santam Joardar - Creative Portfolio [My Work]

My Portfolio.

1. CREATIVE PORTFOLIO

2. BRAND FILMS FLIPKART

3. Shopsy By Flipkart - Ad Film 1 Play Video

4. Shopsy By Flipkart - Ad Film 2 Play Video

5. FILMS & SOCIAL MEDIA SAMSUNG

6. Flipsuit Case - Teasers Play Video Play Video Play Video

7. Flipsuit Case - Launch Play Video Play Video Play Video

8. Galaxy Z Foldables Brand Films - Neeraj Chopra Play Video Play Video

9. Galaxy Z Foldables Brand Films – Varun Dhawan Play Video Play Video

10. Galaxy Z Foldables Brand Films - Kiara Advani Play Video Play Video

11. Galaxy Z Fold5 & Z Flip5: India Price Announcement Play Video

12. Social Media (Videos) Play Video Play Video Play Video Play Video

13. Social Media (Statics)

14. TOPICALS

15. SAMSUNG X WOMEN’S DAY

16. Campaign Thought/Insight Asset: Samsung Galaxy Z Flip 3 Topical: Women’s Day Campaign Thought: The phrase ‘flip the script’ loosely means to achieve an outcome or adopt an approach that is opposite to or completely different from what has happened or been done previously. With the revolutionary Samsung Galaxy Z Flip 3, Samsung has completely changed the game and paved a new way we interact with phones. Similarly, it is about time we celebrate the pathbreakers, the trailblazers, and the rebels who have completely flipped the script and have managed to break down all gender stereotypes. Yes, women. I am talking about the women in the society who battle everyday to #flipthescript. Campaign Insight: The idea is to take a cliche which is used against women and smash it completely. A 2 slate carousel campaign consisting of 5 posts which absolutely smashes the gender stereotype. Integrating the word ‘flip’, we are integrating the Samsung Galaxy Z Flip 3 into the campaign. Campaign Hashtag: #FlipTheScript

17. Sample Copy & Concept | POST 1 Asset Type: 2 slate carousel/GIF with Flip Animation Sample Copy: Slate 1: All she cares about is money Slate 2: She is an Accountant #FlipTheScript Mock Reference The images were made using Canva

18. Sample Copy & Concept | POST 2 Asset Type: 2 slate carousel/GIF with Flip Animation Sample Copy: Slate 1: She is so feisty Slate 2: She is an Athlete #FlipTheScript Mock Reference The images were made using Canva

19. Sample Copy & Concept | POST 3 Asset Type: 2 slate carousel/GIF with Flip Animation Sample Copy: Slate 1: She is such a drama queen Slate 2: She is an Artist #FlipTheScript Mock Reference The images were made using Canva

20. Sample Copy & Concept | POST 4 Asset Type: 2 slate carousel/GIF with Flip Animation Sample Copy: Slate 1: All she does is argue Slate 2: She is a Lawyer #FlipTheScript Mock Reference The images were made using Canva

21. Sample Copy & Concept | POST 5 Asset Type: 2 slate carousel/GIF with Flip Animation Sample Copy: Slate 1: She is so emotional Slate 2: She is a Therapist #FlipTheScript Mock Reference The images were made using Canva

22. CAMPAIGN STRATEGY

23. THE ASK

24. SYNOPSIS: : realme is launching the world’s thinnest foldable phone called realme Fold Micro . TASK : Prepare a launch campaign for social media, divided into teaser, pre-launch, launch, and sale phases. Checklist/requirements: Campaign insight/thought Campaign name/hashtag/tagline Campaign rollout plan Sample copies and concepts Design/visual references FEATURES/SPECS: General Android v11 Side Fingerprint Sensor Display 8 inch, Super AMOLED Screen 1080 x 2460 pixels 416 ppi Dual Display 120 Hz Refresh Rate Camera 50 MP + 50 MP Dual Rear Camera 4K @ 30 fps UHD Video Recording 16 MP Front Camera Technical Qualcomm Snapdragon 895 Chipset 8 GB RAM 128 GB Inbuilt Memory Memory Card Not Supported Connectivity 4G, 5G, VoLTE Bluetooth v5.2, WiFi, NFC USB-C v2.0 Battery 5000 mAh Battery 65W Fast Charging KEY TALKING POINTS : Foldable, World’s Thinnest, 5G

25. THE SOLUTION

26. Campaign Thought/Insight The campaign thought revolves around the key metrics: Foldable, World’s Thinnest, 5G. What is it called? The campaign will be called - Unfold the Untold. What is the audience group? 18-25 years. Mostly catering to Gen-Z and young millennials. Tier-1 and Tier-2 cities. ToV: Quirky, Gen-Z, crisp. What are the platforms? Instagram, Facebook, Twitter, YouTube. How is it helpful? The campaign will revolve around realme Fold Micro’s flagship offering: World’s thinnest foldable phone. It will make the audience aware of the possibilities that can be unlocked with a phone that folds, along with its latest technologies and innovations - all while being slim, thin, and unique. It will target the pain point of phones with a thicker edge and phones that do not fold, thereby limiting its display size and features and urging the users to grab their hands on it with the tagline - Unfold the Untold.

27. Campaign Thought (The idea behind it) Unfold the Untold. The idea behind it: The idea behind this campaign is simple. The possibilities that a foldable phone unlocks, which a regular phone cannot, ultimately enables the users to Unfold the Untold. The core idea is to REVEAL the flagship features along with the existing features of realme Fold Micro with an unfolding manner.(To be described in detail in the launch film.) Our goal is to give a unique user experience wherein we show (through various assets) how users can enhance their experience while using a foldable phone. A standard phone has a limited display size, which restricts their viewing experience ( be it media, meetings, navigation, etc.) With the power of the foldable phone, it is an extended part of the physical structure, which ultimately unfolds into a single piece, making it a powerful yet handy device to own. Mock Reference UNFOLD THE UNTOLD.

28. Campaign Name, Hashtag, and Tagline Campaign Name: Unfold the Untold. Campaign #s: Hero # - #UnfoldTheUntold Other #s(For different assets) - #UnfoldUnlimitedPossibilities #UnfoldTheFuture #SeeTheBiggerPicture Campaign Tagline: Unfold the Untold.

29. Assumption: The campaign will have a 4 month rollout plan. Note: All the information and asset types are chosen according to the brief. Phase 1 - Teaser (To create intrigue) Phase 2 - Pre-Launch (To create awareness) Phase 3 - Launch (To create consideration) Phase 4 - Post Launch & Sales (To boost engagement and execute sales with actionable CTAs) Campaign Rollout Plan

30. Campaign Rollout Plan March April May June Phase 1: Teaser Statics, GIFs on Social Media Phase 2: Pre-Launch Statics, GIFs, Carousels on Social Media Phase 3: Launch Launch Film, Statics, GIFs, Carousels on Social Media Phase 4: Post-Launch & Sales Statics, GIFs, Carousels on Social Media

31. Sample Copy & Concept | Teaser | POST 1 Asset Type: Static Sample Copy: Behold the Fold. #UnfoldTheUntold Mock Reference

32. Sample Copy & Concept | Teaser | POST 2 Asset type: GIF Sample Copy: Unfold unlimited possibilities. #UnfoldTheUntold Execution: Check ‘Animation reference’. The GIF will only consist of the first 8 seconds with the copy coming just when the phone unfolds and light flickers from within. Animation reference: https://www.youtube.com/watch?v=060LEjpC4HE&t=7s&ab_channel=OfficialPhoneCommercialsHD Mock Reference

33. Sample Copy & Concept | Teaser | POST 3 Asset type: Static Sample Copy: Thinnest just got thinner! Mock Reference

34. Sample Copy & Concept | Pre-Launch | POST 1 Asset Type: Static Sample Copy: Wider. Clearer. Crisper. Footer Copy: 50 MP + 50 MP Dual Rear Camera 4K @ 30 fps UHD Video Recording 16 MP Front Camera Mock Reference

35. Sample Copy & Concept | Pre-Launch | POST 2 Asset Type: Carousel Sample Copy: Slate 1: Work trips. (Show a person in an office attire on a work call in her car) Slate 2: Road trips. (Show the same person clicking selfies with friends on a road trip) Slate 3: And everything in between. (Show different activities that the person does throughout the day, preferably with their phone(Example: music, movies, taking pictures, etc.) Slate 4: Go the distance with realme Fold Micro. 5000 mAh Battery 65W Fast Charging Mock Reference

36. Sample Copy & Concept | Pre-Launch | POST 3 Asset Type: GIF Sample Copy: Multitasking made Easier. Faster. Smoother. Footer Copy: Qualcomm Snapdragon 895 Chipset 8 GB RAM 128 GB Inbuilt Memory Animation Reference: Timestamps: 0:13 - 0:23 https://www.youtube.com/watch?v=Pfu0KSfmCUU&ab_channel=Samsung Mock Reference

37. Sample Copy & Concept | Pre-Launch | POST 4 Asset Type: Static (Notification post on Instagram) Sample Copy: SAVE THE DATE! <Insert Date> <Insert Time> Mock Reference

38. Launch Film Things to keep in mind: The launch film should be 35-45 seconds long. The launch film should have an upbeat music. The launch film should broadly explain the flagship features of the phone. The launch film should have zoom-in shots, fadeaways, fast cuts, and premium montages. The launch film should unveil the premium offerings and create a long-lasting effect in the mind of the audience. A few animation inspirations: https://www.youtube.com/watch?v=Pfu0KSfmCUU&ab_channel=Samsung https://www.youtube.com/watch?v=Pyh2GpnIFP0&ab_channel=SamsungPhilippines https://www.youtube.com/watch?v=w7nCxsOL_Tg&ab_channel=SamsungUK https://www.youtube.com/watch?v=hZN9-pn7cPM&ab_channel=Samsung

39. The Script: Opening Copy: Introducing realme Fold Micro (Show a montage of the phone from various angles with revolving cuts) Hero Copy: Unfold Copy 1: latest Innovation (Show the phone being unlocked with the side fingerprint sensor) Copy 2: long-lasting reliability ( Show a zoomed-in detailed skeleton shot of the phone displaying the 5000 mAh battery) Copy 3: cutting-edge technology (Show 5 bars of network and reveal it to be 5G support) Copy 4: immaculate precision (Show zoomed-in detailed shots of the camera modules with different sensors - 50 MP + 50 MP Dual Rear Camera | 4K @ 30 fps UHD Video Recording | 16 MP Front Camera) Copy 5: speed. Rapid speed. (Show a shot of the Qualcomm Snapdragon 895 Chipset | quickly cut into the 8 GB RAM | and show the home screen being surfed rapidly and smoothly displaying the 120 Hz Refresh Rate) Copy 6: everything. At once. (Show multitasking between video calls and other applications thereby displaying Dual Display) Scene: The foldable phone is flipped closed and the screen fades to black, and the upbeat music starts fading. Cut to the phone re-opens with a beaming light and dramatic music plays in the background. The ending copy: World’s Thinnest Foldable Phone Unfold the Untold. Scene: The screen fades to black and the music stops. Launch Film

40. Asset Type: GIF Sample Copy: See the bigger picture With realme Fold Micro Footer Copy: 8 inch, Super AMOLED Screen Dual Display Animation Reference: Timestamps: 0:01 - 0:06 https://www.youtube.com/watch?v=hAn9eqjsaNM&ab_channel=Engadget Mock Reference Sample Copy & Concept | Launch | POST 1

41. Sample Copy & Concept | Launch | POST 2 Asset Type: Static Sample Copy: 10,000 pictures. 1,000 songs. 500 videos. All inside 4.5 mm. #UnfoldTheUntold Assumption: The thickness of the phone is assumed to be 4.5mm. Note: Show relevant icons(pictures, songs, playlists, videos etc. instead of the icons used in the mock reference. Mock Reference

42. Sample Copy & Concept | Launch | POST 3 Asset Type: Static Sample Copy: A foldable smartphone which supports G. All 5 of them. Mock Reference

43. Sample Copy & Concept | Launch | POST 4 Asset Type: GIF Sample Copy: Refreshingly Fast. Footer Copy: 120 Hz refresh rate Animation reference: Timestamps: 0:15 - 0:20 https://www.youtube.com/watch?v=2yZOqJXTGmw&ab_channel=ZaidMuhammedNisam Mock Reference Animation Brief: A person will be seen walking from a 60 HZ screen to a 120 Hz screen (as shown in the video), and the frames will be more vivid and smooth on the right panel compared to the left.

44. Sample Copy & Concept | Post-Launch | POST 1 Asset Type: UGC (Contest) Execution: We urge the users of this phone to click a picture and tag us using the hashtag - #UnfoldYourStories. The best ones will feature on our page. Sample Copy: Nature is calling. Are you listening? #UnfoldYourStories #ShotOnRealmeFoldMicro Mock Reference

45. Sample Copy & Concept | Post-Launch | POST 2 Asset Type: Influencer Marketing | Video/Reel series of 4 posts. Execution: Keeping in mind the tagline of the campaign, we will ask KL Rahul, the brand ambassador of realme to tell 4 of his never before heard, untold stories. The video bytes can be later repurposed into IG shorts and GIFs till the end of the campaign. Sample Copy: Option 1: #UntoldStories with KL Rahul Option 2: #UnfoldTheUntold with KL Rahul Mock Reference

46. THE ASK

47. Task 2 - The Ask Please share an idea (including concept, copy and visual) on each of the following brands for the indicated topical days (the ideas should have a simple and smart brand connect): A multinational chain of private hospitals Valentine’s Day (Feb 14) A fashion e-commerce website/app World Men’s Day (Nov 19) A banking and financial services company ITR filing due date (moment marketing)

48. THE SOLUTION

49. Task 2 - The Solution For each sample creative, I have considered a particular brand for a thorough approach. The chosen brands are in the same domain as mentioned in the brief. I have maintained a similar tone of voice that the brands use on their social media handles wherever possible.

50. Task 2 | Sample Copy & Concept | POST 1 | Idea 1 Brand Type: A multinational chain of private hospitals Topical: Valentine’s Day (Feb 14) Asset Type: Static Sample Copy: This Valentine’s Day, make sure that your heart is in good hands! #ValentinesDay #ApolloHospitals #HeartCheckup Assumption: The brand taken into consideration is Apollo Hospitals . Mock Reference Note: The creative was made with Canva.

51. Task 2 | Sample Copy & Concept | POST 1 | Idea 2 Brand Type: A multinational chain of private hospitals Topical: Valentine’s Day (Feb 14) Asset Type: Carousel Sample Copy:

52. Why say ‘I love you’ when you can say

53. We belung together!

54. You are all that I kneed!

55. I have always got your back!

56. You are the love of my life, no kidneying!

57. Celebrate love, the Apollo way. #ValentinesDay #ApolloHealthCare #CelebrateLove Assumption: The brand taken into consideration is Apollo Hospitals . Mock Reference Note: The creatives were made with Canva.

58. Task 2 | Sample Copy & Concept | POST 2 Brand Type: A fashion e-commerce website/app Topical: World Men’s Day (Nov 19) Asset Type: Video (Duration: 15-20 seconds ) Sample Copy: For the go-getters, the trendsetters, the trailblazers, and the rule-breakers. For the dreamers, the leaders, the mavericks, and the rebels. For the creators, the disruptors, the innovators, and the divas. Yes, divas! For every man who wants to express, be seen, and be heard. We see you We hear you We have a little bit of us for every bit of you. Happy World Men’s Day <Myntra Logo> #WorldMensDay #CelebrateMen #BreakTheStereoTypes #MyntraFashion Assumption: The brand taken into consideration is Myntra . Mock Reference Animation Reference: https://www.youtube.com/watch?v=jk6sz25OZgw&ab_channel=SongLyricz Note: The respective images will come one after the other along with the copy as highlighted in the Animation Reference.

59. Task 2 | Sample Copy & Concept | POST 3 | Idea 1 Brand Type: A banking and financial services company Topical: ITR filing due date (moment marketing) Asset Type: Static Sample Copy: ITR BHARA NA? Babuji zara ITR bhar lo Aur penalty se bach ke chalo! #HarBarTimePeITR #BajajFinance #ITRReturn #ITRDueDate Note: This is a play on their content bucket #HarTimeEMIOnTime to add a recall value and maintain brand love. Assumption: The brand taken into consideration is Bajaj Finserv. Mock Reference Note: The creative was made with Canva.

60. Task 2 | Sample Copy & Concept | POST 3 | Idea 2 Brand Type: A banking and financial services company Topical: ITR filing due date (moment marketing) Asset Type: Static (Meme) Sample Copy: *Check Mock References* Note: During the ITR filing due date, netizens go berserk by sharing relatable memes all over the internet. This approach can garner brand attention and can boost engagement. Assumption: The brand taken into consideration is Bajaj Finserv. Mock References Note: The creatives were made in a meme template..

61. THE ASK

62. Task 3 - The Ask Overview: You've just started handling the online marketing and social media content for an Indian online marketplace for furniture and home décor. They have a wide category of products available, are relatively new to the market, and promise great quality at a competitive price. Deliverables: Content strategy and monthly calendar (include at least 5 content buckets and at least 3 sample creative briefs with captions for any 3 of the 5 buckets in the calendar) Take note of: The content strategy should promote brand awareness, product-specific info, and creative communication around their wide variety, deals, best of brands, and superior quality. Overall, it should educate, engage, entertain and evoke emotions, while being smart/witty, fun, and crisp. You could even try a quirky route if that suits your strategy.

63. THE SOLUTION

64. Task 3 - The Solution While conducting a social media research on various Indian furniture and home decor brands, one can quickly realise how they are approaching their social media game. Some of the brand handles I have skimmed through are: Ikea India Pepperfry Wakefit Their social media strategy can be broadly classified into these 7 pointers. Brand Awareness Product Information Deals, Promotions, and Offers Contests and User Generated Content Influencer Marketing Brand Mascot for brand love and a touch of human element Topicals and Moment Marketing

65. Task 3 - The Solution Brand Awareness: While Ikea has their bright yellow and blue Instagram layout, Pepperfry dawns a more brown and white approach. One can quickly understand the brand they are swiping through with the use of bright, vivid, distinct colours. Product Information: Ikea always executes a series of posts whenever they are opening a new store in a particular city. Like Ikea, Wakefit also follows a similar approach. Pepperfry follows a distinct route by providing an in-depth historical reference and diving deep into the origins of their particular products making it an immersive experience while educating the audience about their products. . Deals, Promotions, and Offers: Like every other company, all 3 of these brands host a monthly sale/promotion/best deals/offers to boost engagement and enhance their sales. Contests and User Generated Content: Wakefit made use of their viral campaign ‘sleep internship’ to garner mammoth impressions. Ikea celebrated #WorldWaterWeek across several stores. Influencer Marketing: Ikea often works with influencers like Mallika Dua and Danish Sait. Wakefit announced Rashmika Mandanna as their brand ambassador recently. Pepperfry also collaborates with influencers like Meghna Kaur, Tridha Choudhury, etc. They have also welcomed the B-town couple Saif Ali Khan and Kareena Kapoor Khan as their brand ambassadors. Brand Mascot for brand love and a touch of human element: Even though Wakefit does not have a brand ambassador, Kumbhkaran often makes an appearance in their social media posts for added brand love. Topicals and Moment Marketing: Like any other brands in social media, all of the mentioned brands do take part in relevant topical spots and moment marketing.

66. Content Strategy

67. To have an A-level social media game and break out in the market, we need to break away from the traditional social media content buckets that our competitors use. (Pepperfry, Wakefit, Ikea) However, as a new brand, we must double down on brand awareness, educate customers about our products, immerse them in our experience, and promote brand love with relatable content. Moreover, we must remember that influencer marketing, introduction of a brand mascot, and big-budget campaigns are only advisable to carry out once we have a strong foothold in the market and have established a particular consumer base. So, the social media content buckets are made, keeping all of these pointers in mind. The aim: Consumer awareness Create brand love Interactive content for a younger TG Educational content for an older TG Product information Experimental content buckets Assumption: For better portrayal of the brand, I have decided to name it ‘Roomover’. Task 3 - Content Strategy Mock Logo crafted with care.

68. Content Buckets

69. Content Buckets Product Centric / Promotional: Information about the certain furniture/home decor and any other promotional posts promoting sales/offers/best deals etc. Furniture Spotlight: Highlighting unique and one-of-a-kind products that stand out from the rest of the marketplace selection. ‘If furniture could talk’: This includes furniture jokes, furniture puns, comic strips, conversational content through different furniture and home decor which are available in Roomover. Behind the design: Highlighting the inspiration and process behind the creation of certain products. Trending Thursday OR ‘What’s Trending?’: Explaining the newest trends in interior design, home decor, and furniture. Did You Know?: Featuring a rotating collection of Roomover products hand-picked by us of a particular theme and providing information about the same. Generic: This includes interactive games, memes, pop-culture references/examples, moment marketing, topical marketing, trivia, fun facts, before/after, customer spotlight, etc.

70. Social Monthly Calendar

71. Sample Copy & Concept | Bucket 1 | POST 1 Bucket Type: Product centric/Promotional Asset Type: Carousel Sample Copy:

72. COMFORT has a brand-new address!

73. Where Unmatched quality

74. Meets Unrivalled price

75. Shop from a wide category of products

76. Only at www.roomver.com 🔍 #craftedwithcomfort #interiordesign #homedecor #furniture #affordableprice #greatquality #widecategory Mock Reference

77. Sample Copy & Concept | Bucket 1 | POST 2 Bucket Type: Product centric/Promotional Asset Type: Static Sample Copy: MAXIMUM COMFORT MINIMUM PRICE Footer Copy: visit www.roomver.com 🔍 #craftedwithcomfort #interiordesign #homedecor #furniture #affordableprice #greatquality #widecategory Mock Reference

78. Sample Copy & Concept | Bucket 1 | POST 3 Bucket Type: Product centric/Promotional Asset Type: Static Sample Copy: It’s always lonely comfy at the top! #craftedwithcomfort #interiordesign #homedecor #furniture #affordableprice #greatquality #widecategory Mock Reference

79. Sample Copy & Concept | Bucket 2 | POST 1 Bucket Type: Furniture Spotlight Asset Type: Static Sample Copy: Why whine when you can recline? #FurnitureSpotlight #craftedwithcomfort #interiordesign #homedecor #furniture #affordableprice #greatquality #widecategory Mock Reference Note: The creative was made with Canva.

80. Sample Copy & Concept | Bucket 2 | POST 2 Bucket Type: Furniture Spotlight Asset Type: Static Sample Copy: Introducing the SofaBed! The more, the bedder! #FurnitureSpotlight #craftedwithcomfort #interiordesign #homedecor #furniture #affordableprice #greatquality #widecategory Mock Reference Note: The creative was made with Canva.

81. Sample Copy & Concept | Bucket 3 | POST 1 Bucket Type: If furniture could talk Asset Type: Static | Comic Strip Sample Copy: When the siblings fight for their favourite spot in the sofa. Sofa: ‘Couch! That hurt.’ 😔 #IfFurnitureCouldTalk #craftedwithcomfort #interiordesign #homedecor #furniture #affordableprice #greatquality #widecategory Mock Reference Note: The creative was made with Canva.

82. Sample Copy & Concept | Bucket 3 | POST 2 Bucket Type: If furniture could talk Asset Type: Static | Comic Strip Sample Copy: Show an empty shelf in the corner of a room. Shelf: I have learnt to love my-shelf! #IfFurnitureCouldTalk #craftedwithcomfort #interiordesign #homedecor #furniture #affordableprice #greatquality #widecategory Mock Reference Note: The creative was made with Canva.

83. Bucket Type: Behind the design Asset Type: GIF/Reel/Video Sample Copy Script: Eero Saarinen and Florence Knoll were a design dream team! She challenged him to make a chair so comfy, it would make you wanna curl up. And boy, did he deliver! The Womb Chair, first unleashed on the world in 1948, has been a constant comfort companion, still being produced by Knoll to this day! At Roomover, you get constant comfort packed with an enriching experience. Head over to www.roomover.in and order yours now! #behindthedesign #craftedwithcomfort #interiordesign #homedecor #furniture #affordableprice #greatquality #widecategory Sample Copy & Concept | Bucket 4 | POST 1 Mock Reference

84. Sample Copy & Concept | Bucket 5 | POST 2 Bucket Type: Trending Thursday OR What’s Trending? Asset Type: GIF/Reel/Video Sample Copy Script: TEXTURE, TEXTURE, AND MORE TEXTURE! Bouclé, bouclé, everywhere you look, the nubby fabric got us hooked! From Pierre Paulin to H&M Home, it's the trend that just won't quit. But hold onto your seats, folks! We're about to see bouclé as you've never seen before! Rich colours, metallic hues, crocheted, appliquéd, and crewel textures are the new trends in town! #whatstrending #craftedwithcomfort #interiordesign #homedecor #furniture #affordableprice #greatquality #widecategory Mock Reference

85. Sample Copy & Concept | Bucket 6 | POST 1 Bucket Type: Did You Know? Asset Type: 2 Slate Carousel Sample Copy: Slate 1: The memoirs of a couch! Slate 2: Did You Know? The average lifespan of a sofa is 2,958 days, approximately eight years. Moreover, we also use an average sofa as a place to sit while eating a meal 13 times a month. That would amount to 1,261 meals over the sofa’s lifetime! #didyouknow #craftedwithcomfort #interiordesign #homedecor #furniture #affordableprice #greatquality #widecategory Mock Reference Note: The creative was made with Canva. Use actual product images from Roomover.

86. Sample Copy & Concept | Bucket 7 | POST 1 Bucket Type: Generic Asset Type: Static | Bollywood X Roomover Sample Copy: Me to my bed after a long day: ‘Tu mera koi na hoke bhi kuch lage!’ Whenever I unbox a new furniture from Roomover: ‘Tune maari entriyaan re Dil mein baji ghantiyaan re!’ Mock Reference Note: Use actual product images from Roomover.

87. Sample Copy & Concept | Bucket 7 | POST 2 Bucket Type: Generic Asset Type: Static | Product Showcase Sample Copy: It’s not just a chair, it’s a throne of comfort! Fashionable. Foldable. Affordable. (Folding Chair) Mock Reference

88. Sample Copy & Concept | Bucket 7 | POST 3 Bucket Type: Generic Asset Type: Static/IG Story | Interactive Poll Sample Copy: What kind of a furniture are you? 1. Bold & Beautiful (Wooden bed) 2. An Old Classic (Vintage Sofa) 3. Red & Rebellious (Red Couch) 4. Comfortable Reliable (Aesthetic Lamp) Mock Reference

89. Sample Copy & Concept | Bucket 7 | POST 4 Bucket Type: Generic Asset Type: Static | Engagement Sample Copy: The first word you see Is the furniture you buy! Sofa Chair Bed Sofabed Lamp Couch Shelf Mock Reference