Santamonica Study Abroad Competitor Analysis.pdf

Competitor Analysis: Gaining the Strategic Edge for Business Success

In today’s competitive business environment, understanding your competitors is more important than ever. A thorough and insightful competitor analysis allows businesses to identify market trends, capitalize on strengths, and uncover opportunities for growth. This comprehensive PDF is designed to guide entrepreneurs, marketers, and business leaders through the process of conducting a detailed competitor analysis, providing actionable insights to help you stay ahead in the market.

This presentation covers everything from identifying key competitors to analyzing their strategies, strengths, and weaknesses. By following the steps outlined in this guide, businesses can sharpen their competitive edge, fine-tune their value propositions, and implement smarter, more informed strategies that resonate with their target audience.

Key takeaways from the competitor analysis PDF:

Understanding the Importance of Competitor Analysis: The first step in any successful business strategy is to know what’s happening in the market around you. This section highlights the importance of competitor analysis, explaining how it helps businesses make better strategic decisions, improve their positioning, and reduce risks. It also covers the value of benchmarking against your competitors to identify opportunities for improvement.

Identifying direct and indirect competitors: Not all competitors are the same. This PDF breaks down the difference between direct competitors (those offering similar products or services to the same target market) and indirect competitors (those offering alternatives that meet the same customer needs). You’ll learn how to identify both types and understand the broader competitive landscape.

Market Research Techniques for Competitive Analysis: This section dives into the various research methods you can use to gather competitive intelligence. From online research to customer surveys and industry reports, learn how to collect relevant data that gives you a clear understanding of your competitors’ strengths and weaknesses. Discover tools and resources to monitor competitors effectively and gather valuable insights.

Analyzing Competitor Products and Services: A critical component of competitor analysis is evaluating the offerings of your competitors. This section provides a framework for assessing their products or services, comparing features, quality, pricing, and customer satisfaction. By understanding what competitors are offering, you can identify gaps in the market and opportunities for differentiation.

Competitor SWOT Analysis: A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a powerful tool for evaluating both your competitors and your own business.This section walks you through how to conduct a SWOT analysis for each of your competitors, helping you understand their strategic position and uncover potential weaknesses.

1. AMEEN

2. COMPETITOR ANALYSISCOMPETITOR ANALYSIS
TOP 5 STUDY ABROAD FOR COMPETITOR ANALYSISTOP 5 STUDY ABROAD FOR COMPETITOR ANALYSIS
LEVERAGE EDU
UPGRAD EDU
IDP
EDABROAD
GEEBEE

3. LEVERAGE EDULEVERAGE EDU
Instagram Followers:- 143k
Posts:- 2027
Website:- YES
Post Frequently:- YES (Daily)
Story Update:- YES
Website URL:- Leverage Edu
Instagram URL:- Leverage Edu
Active Ads:- 130

4. META ACTIVE ADSMETA ACTIVE ADS
ACTIVE ADS :- 130ACTIVE ADS :- 130

5. ABOUT TOP REELABOUT TOP REEL
Views :- 1.2M
Like :- 142K
Creative Ad and Engagement Content
Visual Content and Visual Quality
Reel Link :- Top Reel
The Content is about “Rejection or
Redirection” about a girl who needs to study
in London and meets a auto driver he reminds
with new paths with leverage edu.

6. Content isn’t unique
DISADVANTAGESDISADVANTAGESADVANTAGESADVANTAGES
Creative, Visually appealing, and
Emotionally Compelling ad.
Better quality Content
Informational ad
Engaging reel
High Quality
Not following a colour pattern
Not doing collaborations with
influencers

7. UPGRAD EDUUPGRAD EDU
Instagram Followers:- 216k
Posts:- 1813
Website:- YES
Post Frequently:- NO
Story Update:- NO
Website URL:- UpGrad Edu
Instagram URL:- UpGrad Edu
Active Ads:- 0

8. ABOUT TOP REELABOUT TOP REEL
Views :- 474K
Like :- 5337
Informational video
Entrepreneur Collaberation
Reel Link :- Top Reel
The content is about the interviewer asking
about “several entrepreneurs tell her that at
the age of 45-50 they don’t buy their first
home” to Ronnie Screwvala, and he replies
his personalized opinion.

9. Camera movements and angles
DISADVANTAGESDISADVANTAGESADVANTAGESADVANTAGES
Entrepreneur Video
Quality Content
Informational Video
Audio with Subtitles for more
understanding
Not have a proper colour pattern
Not posting frequently
No story Updates.

10. IDPIDP
Instagram Followers:- 175k
Posts:- 4048
Website:- YES
Post Frequently:- YES (Daily)
Story Update:- YES
Website URL:- IDP
Instagram URL:- IDP
Active Ads:- 100

11. META ACTIVE ADSMETA ACTIVE ADS
ACTIVE ADS :- 100ACTIVE ADS :- 100

12. ABOUT TOP REELABOUT TOP REEL
Views :- 5M
Like :- 7383
Creative and Engagement Content
Visual Content and Visual Quality
Reel Link :- Top Reel
The Content is about a girl scrolling the social
media and saw a girl who got her dream
university, she got jealousy and suddenly the
IDP appears.

13. Not having a proper grid posting
style
DISADVANTAGESDISADVANTAGESADVANTAGESADVANTAGES
Engaging Video
Quality Content
Colour Grading
Informational Content
Content isn’t unique
Not having testimonial highlight
or video

14. EDABROADEDABROAD
Instagram Followers:- 13k
Posts:- 712
Website:- YES
Post Frequently:- NO
Story Update:- NO
Website URL:- EDABROAD
Instagram URL:- EDABROAD
Active Ads:- 62

15. META ACTIVE ADSMETA ACTIVE ADS
ACTIVE ADS :- 62ACTIVE ADS :- 62

16. ABOUT TOP REELABOUT TOP REEL
Views :- 961K
Like :- 43.3K
Influencer Video
Visual Content and Visual Quality
Reel Link :- Top Reel
Informational Video
Collaboration Video
The Content is about the collaborator
showing the agency’s scholarships, courses,
study destination, etc.

17. Not posting frequently
DISADVANTAGESDISADVANTAGESADVANTAGESADVANTAGES
Collaboration Video
Quality Content
Influencer Video
Informational Content
No story Updation
Not Following a creative
contents or designs in the
posts.
Not a unique contents

18. GEEBEEGEEBEE
Instagram Followers:- 14.4k
Posts:- 2286
Website:- YES
Post Frequently:- YES (Daily)
Story Update:- NO
Website URL:- GEEBEE
Instagram URL:- GEEBEE
Active Ads:- 23

19. META ACTIVE ADSMETA ACTIVE ADS
ACTIVE ADS :- 23ACTIVE ADS :- 23

20. ABOUT TOP REELABOUT TOP REEL
Views :- 1.2M
Like :- 1409
Colour Grading
Visual Content and Visual Quality
Reel Link :- Top Reel
Informational Video
Don’t have subtitles in english
The Content is about the agency featuring
their educational loan expo at Mascot Hotel,
Trivandrum

21. Less Reach
DISADVANTAGESDISADVANTAGESADVANTAGESADVANTAGES
Colour Grading
Quality Content
Creative content
Informational Content
No story Updation
Not a unique contents
Frequently posting
Not have proper colour theme in
the grid
Not fgiven subtitles in english

22. RECOMMENDATIONSRECOMMENDATIONS
Highlight Reels for program showcases :
Create short, engaging reels, campus tour,
student testimonials, cultural experiences,
using trending audio & hashtags.
Instagram Stories with Polls & Quizzes :
Interactive stories to engage followers like :
Polls: ”Which Country should you study in USA
or UK”
Student Takeovers
Feature current students studying abroad:
Let them share a “Day in the Life” through
stories or reels.
Carousel Posts for Program Details
Live Q&A Sessions
User-Generated Content (UGC)
Behind-the-Scenes Content
Destination Highlights
Testimonials
Collaborations with influencers
Seasonal Campaigns
Instagram Ads
Engaging Captions & CTAs
Consistent Branding :
Use a cohesive color palette, fonts, and filters
and ensure the bio is clear.
Use captions that spark curiosity and action
like: “Tag a friend who needs to see this!
Run targeted ads to reach potential students
Partner with micro-influencers, study
bloggers, travel influencers, or alumni.
Instagram Guides
Dedicate a weekly post to student success
stories.

23. THANK YOUTHANK YOU