Santoor Skincare.pptx

Santoor is a brand of personal care products owned by Wipro Consumer Care and Lighting, a subsidiary of the Wipro Group.
The brand was launched in 1986 with the introduction of Santoor Soap, which is a sandalwood and turmeric-based soap that is said to nourish and moisturize the skin.

Since then, the brand has expanded its product range to include other personal care items such as body lotion, face wash, and shower gel, all of which are said to contain natural ingredients and herbs that are beneficial for the skin.

Santoor is a popular brand in India and is known for its advertisements featuring a woman who embodies traditional Indian values and embodies the "modern Indian woman" who balances tradition and modernity.

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1. SANTOOR SKINCARE When It Was Founded ? Is This Chainas Company? Is This Wipro And Santoor Are Different? How Many Productes Of Santoor In Market ? -BY SHAILESH SANGLE

2. Introduction Target Market 01 02 04 Competitive Advantage Table of contents 05 Products

3. Branding and Marketing Future Outlook 01 02 04 Table of contents Sustainability and Social Responsibility

4. INTRODUCTION 01 OF SANTOOR SKINCARE PRODUCTES

5. HISTORY Santoor Skincare is an Indian company that was founded in 1986. It is a part of the Wipro Consumer Care and Lighting Group, which is a leading FMCG company in India.

6. PRODUCTS 02 OF SANTOOR SKINCARE PRODUCTES

7. PRODUCT OVERVIEW Santoor Skincare offers a range of products that cater to the skincare needs of Indian women. The company's products are formulated with natural ingredients like sandalwood, saffron, and turmeric, which are known for their skin benefits.

8. TARGET MARKET 03 OF SANTOOR SKINCARE PRODUCTES

9. Demographics Statistics Santoor Skincare's target market is Indian women aged between 18 to 45 years. The company caters to both urban and rural markets. According to a report by Euromonitor , Santoor Skincare is the third-largest selling soap brand in India . Target Market 01 02 | | | | | | |

10. COMPETITIVE ADVANTAGE 04 OF SANTOOR SKINCARE PRODUCTES

11. Strengths Unique Selling Points Santoor Skincare's strengths lie in its use of natural ingredients and its affordable pricing. The company's unique selling points include its focus on Indian skin needs and its commitment to providing quality products at affordable prices. Competitive Advantage 01 02 | | | | | | |

12. BRANDING AND MARKETING 05 OF SANTOOR SKINCARE PRODUCTES

13. Branding Marketing Santoor Skincare's branding is centered around its tagline " Santoor ki Chamak , har age mein dikhayi deti hai " (The glow of Santoor is visible at every age). The company's branding emphasizes the idea of beauty at every age and aims to empower Indian women. The company has engaged in various marketing campaigns, including a partnership with the popular TV show " Kaun Banega Crorepati " and a digital campaign featuring Bollywood actress Kareena Kapoor Khan. Branding and Marketing 01 02 | | | | | | |

14. SUSTAINABILITY AND SOCIAL RESPONSIBILITY 06 OF SANTOOR SKINCARE

15. Sustainability Social Responsibility: Santoor Skincare is committed to sustainable practices and has implemented various measures to reduce its environmental footprint. For example, the company has reduced its water usage in manufacturing and has implemented renewable energy sources in its factories. The company has undertaken various social responsibility initiatives, including providing hygiene education to school children and empowering women through its " Santoor Women's Scholarship Program." Sustainability and Social Responsibility 01 02 | | | | | | |

16. FUTURE OUTLOOK 07 OF SANTOOR SKINCARE

17. New Product Launches Expansion Plans Santoor Skincare has recently launched a range of products, including a face serum and a sunscreen lotion. The company aims to expand its market share and increase its presence in both urban and rural markets in India. Santoor Skincare also plans to expand its product range and enter new product categories. Future Outlook 01 02 | | | | | | |

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