Sari Saraswati Portfolio 2025 as Head of Marketing

Portfolio as a marketer for about 10 years and a
former Journalist for 4 years. Nowadays, in charge of marketing strategy,
brand management, media, product marketing, customer relationship, and
partnership.

1. Sari
Saraswati
Portfolio

2. Introduction
Hi, I am Sari Saraswati, but just call me
Sari.
I am a marketer for about 10 years and a
former Journalist for 4 years.
Now, I am in charge of marketing strategy,
brand management, media, product
marketing, customer relationship, and
partnership.

3. Now,
Please sit, relax,
enjoy my pages!

4. Writer & Car Reviewer
Every month I tested a new car at the circuit to check its performance,
durability, and the comfort. Then, I translated it into articles for
magazine or website.
Event Management
I also host an event called Autocar of The
Year for the past 3 years I worked at
Autocar Indonesia.
Journalist
A Journalist for Autocar Magazine and
www.autocar.co.id. One of the media
from PT. Mugi Rekso Abadi.
One of the awards that I got:
1st Runner-Up Best Print Write-Ups for
Product Review Honda “New Accord”
from Citra Adiwahana
2010-2013

5. 2014-2015
Create a digital marketing strategy
for Rumah Sunatan (now Rumah
Sunat dr. Mahdian). From websites,
social media, and paid advertising.
My work: content marketing material,
video education, testimonials,
Sunatan Massal, etc.
Digital Marketing &
Communication

6. Digital Marketing
Activation & Partnership
Create innovation with content
marketing strategy planning for
Kalbe E-Store in websites, social
media, and e-commerce.
Create activation, and branding to build
awareness and leads for Kalbe E-Store and
build partnerships with external companies.
My work: Airport Activation, Branding, Grab
collabs, Travel Fair, etc.
Customer Management
Build customer lifecycle
management in Kalbe E-Store. From
tools to activities. My work: newsletter
integration, Employee Ambassador.
2016-2019

7. Create brand building, main campaign for the past 4
years, and marketing technology integrations. I also
create Brand Positioning.
My work: LinkAja Lengkapnya untuk Semua, LinkAja
apa2bisa dari A-Z, LinkAja Syariah #MakinBerkah, day-
to-day activation, business as usual campaign,
partnership collabs with Himbara, transport, etc.
2019-Now
Brand & Marketing Channel

8. Achievement in LinkAja
Best gaming campaign at Smarties 2022
Citra Pariwara 2023

9. Contact
www.linkedin.com/in/saraswatisari
[email protected]
0818661876

10. Thank you