SCAD Jen Library (Final Presentation)

A collaborative research & design project between students of the Savannah College of Art and Design (SCAD). The project focused on transforming the current state of the SCAD Jen Library. This presentation documents the development and delivery of design ideas that came out of the midterm research findings. The content was generated over a 5 week period. This presentation was presented to the client for the final design report.

1. The Library
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013

2. Will Crowe
Jeff Dull
Phil Lewis
David Matthews
JaKenna Martin
Diane Seaver
Nicholas Stratton
Tom Hardy
Service Design, BFA
Industrial Design, BFA
Industrial Design, BFA
Industrial Design, BFA
Design Management, MA
Design Management, MFA
Industrial Design, BFA
Professor, Design Management
Transforming the Library
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013

3. re-introduction divergent-convergent
secondary and pri-
mary research to un-
derstand the current
state of the library
synthesize collected
data into insights and
opportunities to guide
concept development
generate ideas for
immediate and future
solutions that reflect
brand attributes
discover develop deliverdefine
final concept and solution recommen-
dations with compre- hensive project report
research report design report

4. re-introduction emotional
attributes
rational
attributes
fundamental
intuitive
welcoming
trustworthy
relevant
reliable
Library Brand
positioning
statement
The Library as a brand inherently
supports the community by establishing
knowledge creation through effective
access to fundamental and relevant in-
formation.
The Library provides users with a
reliable, welcoming, and trustworthy
resource of information and service.

5. research recap purpose
of library
information
access
growth
engineCompiled Findings
first sale doctrine
digital millennium
copyright act
economic
dichotomy
right of access
to community
resources

6. research recap transition
phase
changing
model
maine
infonet
adaptation to limited resources
managing digital connect
innovators, not leaders
rebranding to reflect target market
learning commons alternative
creating third-place environment
learning
commons

7. research recap aspirational examples
academic:
nc state
public:
cerritos

8. research recap live oaks:
bull
street
branch
savannah, ga
(public)
armstrong
atlantic
state
university
savannah, ga
(academic)
live oaks:
southwest
chatham
branch
savannah, ga
(public)
savannah
college
of art
and design
savannah, ga
(academic)contextual immersion

9. research recap savannah
college
of art
and design
savannah, ga
(academic)
case study

10. research recap results collected from scad-approved electronically
distributed survey with a total of 373 respondents
results collected from self-run online public survey
with a total of 68 respondents
similar visit frequency
1-2 hour most popular length of stay
more extremes in qualtrics response
computers and related components
were more important than books for
qualtrics respondents
most of the service ratings were very
good to excellent
online
qualtrics
customer usage

11. research recap information technology service communityphysical space
scad-approved
qualtrics survey
results collected
from 373 on-line
respondents
brand assessment
results collected from scad-approved electronically distributed survey with a total of 373 respondants
results collected from hand distributed in-library survey with a total of 86 respondents
in-use qualtrics

12. research recap physical limitations
site location
ability to easily connecting to
resources
in-library cafe
variable work space
creature comforts
connection with exterior
access
restrictions
improvement
requests
user feedback

13. research recap Survey response
“The model of the library is changing.
There still needs to be quiet areas to
study, but it should transition into a
more social area for exchanging ideas.”
“well, it’s a library”
Survey response
awareness paradox

14. research recap attract
engageextend
information technology physical space service community
Synthesis

15. research recap insights
ignorance of resources
secondary choice for information
want to covert info to knowledge
unclear information identification
library is more than information
need for successful experience
discouraging first contact
technology can affect
collaboration
need up-to-date technology
technology must be intuitive
technology problems are
magnified
be ahead of technology curve
indoor-outdoor dynamic
need for dynamic space
unwelcome entry access
layout dictates workspace
need for adaptability/
desire for personal atmosphere
inadequate wayfinding
personal connection to
space creates loyalty
need contemporary relevance
user desire for third place
look for more than information
partnerships add value/
seek community engagement
ineffective outreach
inadequate communication
importance of exchange between
users
need to see and be seen/
want ability to socialize
facilitation of connections
one experience influences another
can stretch primary experience
expect more than information
librarians want interaction/
misperception of librarian’s role
cannot identify service providers
need for holistic experience
faculty disconnect
lack facilitation of engagement
information
technology
attract
engage extend
physical
space
service
community

16. research recap inform user to resources facilitate learning that converts
information to knowledge
actively encourage users
ensure feeling of user gratification
information cross connection
establish a more inviting gateway
social network for collaboration
evaluate tech assets to formulate
action plan
evaluate and relate to current trends
social network for collaboration
establish visual identity of library
establish inviting spaces
improve physical access
spaces to reflect user
increased interior ease of access
separate independent spaces
stay ahead of change
implement paradigm shift
diversify spaces
forge partnerships internally
seek external partnerships
outreach communications
create connections between user
groups
continue experience through
outreach
align customer service perception
implement proactive rather than
reactive service
ensure holistic experience
foster cross engagement
successfully engage faculty
opportunities
attract engage extend
information
technology
physical
space
service
community

17. research recap Brand Evaluation
comparison execution

18. concept ideation concepts evaluated against brand attributes
address immediate and short-terms solutions
reflect mission of SCAD 2020 design plan
final recommendations
library at large
Develop & Deliver

19. concept ideation concept generation methods
evaluate existing
brainstorming
implementation
time frame

20. concept ideation professor Hardy putting discarded ideas where they belong
evaluation
& selection scad 2020
immediate
short-term

21. concept ideation
The final concepts selected
for development are measured
against the brand attributes to
confirm appropriate concepts are
executed.
These designs will delight the
user through a library interaction
that not only meets, but exceeds,
brand engagement expectation.brand attributes
fundamental
intuitive
welcoming
trustworthy
relevant
reliable

22. design solutions immediate short-term 2020
Framing Solutions
immediate short-termscad 2020
redefine meaning
of a library and the
purpose it serves
set in motion the
path to leapfrog
competition
transformation of
the library to set
scad as the leader
reflect mission
and goals set by
the strategic plan
optimize “reclaimed” spaces and under-
utilized areas
begin to meet the
standard levels set
by competing insti-
tutions

23. short-term 2020 design solutions immediate
optimize “reclaimed”
spaces and un-
der-utilized areas
begin to meet the
standard levels set
by competing insti-
tutions
Immediate Solutions
immediate

24. design solutions resources
touchpoints
leisure
workspace
floor plan
immediateshort-term 2020

25. Vending
Machines
Self-Service
Copy & Print
Station
Circulation/
Reference
Desk
Course
Reserve
First Floor
Stakcs
Second Flo or
Stakcs
Third Floor
Stakcs
Academic
Resource
Center
Work Tables
Work Tables
Comp uter
Cubilcles
Comp uter
Cubilcles
Comp uter
Cubilcles
Comp uter
Cubilcles
Comp uter
Cubilcles
Computer
Cubilcles
Comp uter
Lab
Comp uter
Lab
Comp uter
Lab
Tech
Support 
Search 
Terminals
Search 
Terminals
Bathroom
Elevators
Mechanical
Mechanical
Bathroom
Bathroom
Elevators
Bathroom
Mechanical
Mechanical
Bathroom
Elevators
Bathroom
Stairs
Stairs
Stairs Stairs
Stairs
Lounge
Area 
Lounge
Area 
Lounge
Area 
Way
Finding Organization
Station
Tech Enabled
Group Room
Help Desk 
Lockers
Reading
room
Classroom
Slide Viewing and 
Screening Room
Help Desk 
Visual
Resource
Center
Inspiration
Room
Bluth Collection
Catalog
Search Terminals
Third FloorSecond FloorFirst Floor
Bound
Periodicals 
Current
Periodicals
Writer’s
Studio
Writer’s
Studio

26. short-term 2020 design solutions solid = added or expanded
transparent = existing
floor plan
immediate

27. short-term 2020 design solutions first floor
resources touchpoints
lounge workspace
immediate
Vending
Machines
Self-Service
Copy &

Print
Station
Tech
Support

Catalog
Search
Terminals
Lounge
Area

Patio
Area
Way
FindingOrganization
Station

28. short-term 2020 design solutions first floor
immediate
Interaction

29. short-term 2020 design solutions first floor
library map and wayfinding stairwell signs indicating “noise” levels per flooralternative computer cubical designcreativity colors
scad brand color
source:
diy network
“psychology of color”
immediate

30. short-term 2020 design solutions second floor
resources touchpoints
lounge workspace
immediate
Tech Enabled
Group Room
Help Desk
Lockers
Catalog
Search Terminals

31. short-term 2020 design solutions second floor
immediate
Collaboration

32. short-term 2020 design solutions second floor
steelcase “mediascape” collaboration furniturealternative “interior design” proposal existing interior style
immediate

33. short-term 2020 design solutions third floor
resources touchpoints
lounge workspace
immediate
Lockers
Slide Viewing and
Screening Room
Help Desk
Inspiration
Room
Catalog
Search Terminals

34. Lockers
Slide Viewing and
Screening Room
Help Desk
Inspiration
Room
Catalog
Search Terminals short-term 2020 design solutions third floor
immediate
Quiet Study

35. short-term 2020 design solutions third floor
clear communication of allowed noise levels per floorstudy carrel styling application existing study carrels style
immediate

36. short-term 2020 design solutions exterior
digital displays
before
immediate

37. short-term 2020 design solutions exterior
digital displays
credit: Aaron Cornette
immediate

38. short-term 2020 design solutions increased access
card-accessed book drop
alternative id look-up
partner with city of savannah
for garage permit parking
after-hours book drop
immediate

39. short-term 2020 design solutions digital network
immediate
digital library of student work such as sound fx,
3d models, photoshop presets, and materials specs

40. short-term 2020 design solutions GrabSCAD
digital network
immediate

41. short-term 2020 design solutions Did You Know?
campaign to heighten awareness
attract users by personally relating to
what the library can do for them
emphasize results because of available
resources specific to users
poster concept with user quotes for external display
immediate

42. short-term 2020 design solutions brag a little
use personal language to personalize
the library and relate to the user
reflects “exhibition opening”
announcement cards for easy user
association
front of postcard
front
back of postcard
back
immediate

43. short-term 2020 design solutions use website portal to introduce
“backstage” staff to user
use screen savers to visually link
staff so that users can see who
the person is and what they do
website profile
in-library screen saver
brag a little more
immediate

44. short-term 2020 design solutions “well, it’s a library”
immediate

45. immediate 2020 design solutions SCADCollaboratory
Rebranding
poster concept to introduce renaming as a “launch party”
campaign to emphasize the changing
model and role of a library
break perception of what a library is
embrace “art student” archetype
short-term

46. immediate 2020 design solutions back
front
front
back
front of postcard
back of postcard
model reframe
use definition of “collaboratory”
to introduce how library model is
changing
reinforce dynamism of library by
associating with an action
integrate trends such as learning
commons and third place setting
but in a uniquely SCAD way
short-term

47. immediate 2020 design solutions differentiate
use “cardigan-wearing” stereotype to
clearly identify staff to users
each librarian department associated
with a different color
work-study staff “uniform” as visual
cue to users
short-term

48. immediate 2020 design solutions short-term
digital network

49. immediate 2020 design solutions short-term

50. design solutions immediate short-term2020
ARLH 202
Art Deco

51. immediate 2020 design solutions short-term

52. immediate design solutions short-term2020

53. immediate 2020 design solutions short-term

54. design solutions immediate short-term2020

55. immediate 2020 design solutions short-term

56. design solutions immediate short-term2020

57. immediate 2020 design solutions redefine meaning
of a library and the
purpose it serves
set in motion the
path to leapfrog
competition
Short-term Solutions
short-term

58. immediate 2020 design solutions satellite libraries & resource rooms
third place & learning commons
staffed with librarians for research support
alternative pick-up & drop-off
branching out
short-term
existing example: Pepe hall resource room

59. immediate 2020 design solutions first floor
resources touchpoints
lounge workspace
short-term
interaction
Adjustable
Wall
Outside
Study Area
“ColLab”
Coffee
Shop
Full-Service
Copy & Print
Station
Used Book
Store
Graduate
Success
Display
Lounge
Area
Security Card Swipe
Resource
Highlights
Display
Workstations
& Cubicales
Serivce
Desk
Public Gallery
Bag
Check

60. immediate design solutions first floor
street-view for passerby
first floor redesign
exiting special collections
public lobby area
short-term2020
interaction

61. immediate 2020 design solutions special collections
from special collections to gallery
special collections space
short-term

62. immediate 2020 design solutions special collections
user perspective
resource interaction
short-term

63. immediate 2020 design solutions second floor
resources touchpoints
lounge workspace
short-term
collaboration
Comic
Room
Computer
Lab
Presentation
Room
Copy/
Organization
Room
Lounge
Track Vaults Periodicals
Current Periodicals
Windows

64. immediate 2020 design solutions third floor
resources touchpoints
lounge workspace
short-term
quiet study
Inspiration
Room
Discovery
Space
Special Collections Processing Room

65. immediate short-term design solutions transformation of
the library to set
scad as the leader
reflect mission
and goals set by
the strategic plan
2020
SCAD 2020 Solutions

66. immediate short-term design solutions moving forward
site realities
third floor ceiling connection between building additions
2020
weight and structural
modification concerns
not central to SCAD “campus”
continued parking limitations

67. immediate short-term design solutions Minerva is a third year fibers major at SCAD,
who is graduating in 2021 and says she loves
SCAD Collaboratory. She works there at least one
to two times a week.
Her latest group project is working on a new
apparel design, which focuses on sustainable
material and limited manufacturing.
meet minerva
2020

68. immediate short-term design solutions Walking by the front of the building,
Minerva watches a live-stream feed
from the Milan Fashion Week being
shown in the windows.
2020
Today, Minerva is going to meet her project team at the SCAD Collaboratory. They are searching for fresh
inspiration to help jump-start their assignment.

69. immediate short-term design solutions The interactive entry wall
greets Minerva by name and
notifies her that her group is
already working in Space 23.
2020
Walking through the
lobby, the RFID scan-
ner registers her ID in
her pocket.

70. immediate design solutions While she waits the short few minutes for robot retrieval of her books,
she sees there is a special event Friday at the Rooftop Planetarium. short-term
2020
At the Virtual Browse kiosk, Minerva searches for interesting books about her project, finding three to be retrieved from the book storage vault.

71. immediate short-term design solutions 2020
With books in hand, Minerva walks to the Collaboration Workzone.
As Minerva approaches Space 23, she can already see what her
group is up to via the OLED walls around the space.

72. immediate short-term design solutions Completing their initial research, the group
begins to sketch, with the table automatically
switching to light box mode for easier tracing.
2020
Minerva enters and
places her books on
the table, triggering
the digital table
to virtually display
content from the
books on the walls
allowing the group to
follow along with her.

73. immediate short-term design solutions Minerva felt the meeting was
a successful collaboration, but
she needs a breather, so she
decides to head to the rooftop.
She takes a leisurely stroll
through the garden and grabs
a refreshing green tea from the
rooftop cafe.

2020

74. immediate short-term design solutions As the woven fabric is dunked into vats of indigo dye,
key details about the materials and dye are shown
to the side, and Minerva detects the scent of indigo
wafting through the room
.
2020
Feeling rejuvenated, she goes to the Discovery Center to research
fabrics that will help develop
her project. She finds a video on
aboriginal dying techniques.
After finding the video she sends
it to the display wall to play.
As the video is playing it takes
Minerva into the tribal villages of
Africa and shows her the original
methods of making fabrics.

75. immediate short-term design solutions While in the Discovery Center, Minerva goes
to one of the learning stations with tools
for practicing native basket-weaving. After
trying the techniques herself she is motivated
to learn more and sign-up for a dyeing class
on native techniques.
2020
Minerva selects a panel of additional
information about dyeing and sees related
projects by other students that used similar
materials and techniques.
One project seems particularly relevant and
she sends an invitation to the student to
collaborate with her team on this project.

76. immediate short-term design solutions Minerva pauses at the
exquisite handmade books
before moving on to look
at the fashion plates. She
finds one that inspires
several ideas for her
project and she decides
it’s time to head home to
sketch before her group
meets again tomorrow.
Satisfied with her research progress, Minerva wants to look at the new fashion plates in Special Collections. As Minerva walks into
the Special Collections lobby she checks in her bag at the front
desk and steps into the gallery ready for the latest amazements.
2020

77. design solutions As she gets ready to leave,
Minerva walks past the
Alumni Success display
in the hall. A recent
graduate’s work featured
in Vogue’s September
issue is on display and
Minerva looks forward to
the day that’s her work in
the showcase.
On her way out of the
Collab, the RFID scanner
identifies the books in her
bag and automatically
updates the system, while
the display wall wishes
her luck on her project.
Back at her place, Minerva reflects on
all that she’s learned, and accomplished
in her day at the SCAD Collaboratory.
She wonders what she’ll find tomorrow
when she heads back for another day
of inspiration.immediate short-term
2020

78. thankyou.