Scientific Footprint - MSA & HEOR overview

sharing expertise session overview plan of action regarding Medical and Health economic

1. Scientific Footprints : Medical & HEOR to robust B. Braun Sales & Marketing

2. Cross Functional Collaboration

3. Create culture on “scientific value story”   to stakeholders Objective: to shape the quality use of the company products through clinically relevant and scientifically robust interactions to increase more credibility as technology & scientific company  To get more engagement with more scientific modality Outcome: Easier when we need BBraun advocator and speaker Change to create BBraun procedure or package Negotiation not only focus on price but value for money

4. Evidence-Based Decision Making Medical Scientific & Health Economic Outcome Research (HEOR) provides scientifically validated data on the effectiveness, safety, and cost-effectiveness of B. Braun products. This evidence supports sales and marketing efforts by proving the value of the products, which can be used to persuade healthcare providers and decision-makers in hospitals, clinics, and other healthcare settings.

5. https://www.ispor.org/publications/journals/value-outcomes-spotlight/vos-archives/issue/view/challenges-in-precision-medicine-aiming-to-align-data-value-and-costs/how-health-technology-assessment-supports-universal-health-coverage-in-the-asia-pacific

6. Knowing Product Positioning By conducting thorough research data  the sales and marketing team can better understand how a product compares to alternatives in terms of patient outcomes, quality of life, and economic value . This allows us to position B. Braun products more effectively in the competitive market .

7. Regulatory and Reimbursement Support Medical Scientific & HEOR helps in addressing payer concerns regarding the cost-effectiveness and economic value of B. Braun products . This research can support reimbursement applications, price negotiations, and market access strategies, facilitating smoother approval processes with health insurers and government health systems

8. Building Trust with Stakeholders Healthcare professionals (HCP) and stakeholders are increasingly focused on both clinical outcomes and cost-efficiency . By providing solid, outcome-based research, B. Braun can build trust with these stakeholders, demonstrating the product's contribution to better patient care at sustainable costs.

9. Medical trend to robust market Expansion By understanding the medical trend & healthcare economic models and outcomes in different regions or healthcare systems, we can tailor strategies to fit various local needs, improving the chances of market penetration and product adoption in different countries or regions.

10. Supporting Long-Term Growth & Enhanced Product Utilization

11. Conclusion In summary, integrating Medical Scientific & Health Economic Outcome Research into the sales and marketing strategy enables us to provide compelling, evidence-driven narratives that resonate with both healthcare providers and payers, ultimately leading to increased product adoption, market success, and sustainable growth.