Scope of Marketing

Marketers are involved with marketing 10 types of entities

1. UNIT 1
MARKETING MANAGEMENT
Dr. Amitabh Mishra 1

2. The Scope of Marketing
Marketers are involved with marketing 10
types of entities
Dr. Amitabh Mishra 2

3. The Scope of Marketing
•Physical Goods
•Services
•Experiences
•Events
• Persons
•Places
•Properties
•Information
• Ideas
•Organizations


Dr. Amitabh Mishra 3

4. 1. Physical Goods
Physical Goods are items you
can see, smell, touch, and
store. such as-
Book
Pen
Salt
Shoes
Car
Ship, etc.

Dr. Amitabh Mishra 4

5. 2. Services
•Services are acts, deeds or performances
which are intangible, perishable,
inseparable, etc.
Hospitals
Barber
Schools
Transportation
Insurance policy etc.
Dr. Amitabh Mishra 5

6. 3. Experiences
•By orchestrating several services and goods
one can create, stage, and market experience.
•There is a market for different experiences.
Dr. Amitabh Mishra 6

7. Walt Disney World’s Magic Kingdom
Dr. Amitabh Mishra 7

8. Halloweens & Haunted houses
Dr. Amitabh Mishra 8

9. 4. Events
•Marketers promote time based events, such
as-
Sports events
Music festival
Fairs and concerts
Etc.
Dr. Amitabh Mishra 9

10. Dr. Amitabh Mishra 10

11. Dr. Amitabh Mishra 11
PROMOTIONAL POSTER : SURAJ KUND CRAFT
FEASTIVAL
PROMOTIONAL POSTER : LUCKNOW MAHOTSAV
PROMOTIONAL POSTER : A R RAHMAN’S MUSIC
CONCERT

12. Persons
•Celebrity marketing is major business.
•Major film stars, sports men, artist, CEO’s, etc
has agents/personal managers/ or public
relation agency.
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13. Places
•Cities, state & whole nation are marketed.
Dr. Amitabh Mishra 13
Incredible India
campaign
Madhy Pradesh Tourism:
Heart of Incredible India campaign

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15. Properties
•Properties are either
–Real Estate
–Financial Property (Stocks, Bonds )
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Advertisement: Parshvanath Exotica Advertisement: Mutual fund

16. Idea
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17. Organizations
•Organizations work to build a strong,
favorable, image in the mind of their public
through corporate identity advertisements.
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18. Information
•Information can be produced and marketed as
a product.
–Schools & Universities
–Magazines
–Encyclopedia
–Internet, etc.
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