Search Engine Marketing (SEM) training institute in Hyderabad

Elevate your digital marketing skills with the best Search Engine Marketing (SEM) training institute in Hyderabad. Unlock the power of paid advertising and propel your career in the world of online marketing. Join us today for expert SEM training.

1. SEARCH ENGINE MARKETING

2. What is SEM?
Search engine marketing, also called SEM or paid
search. It is a paid digital advertising strategy used by
advertisers to increase the visibility of your website
or product to audiences through SERPs.

3. Importance of SEM
•SEM helps brands raise awareness. Ultimately, the higher a
brand’s ads appear or rank on search engines, the higher the
chances are that those ads are being seen by audiences. Being
at the top of SERPs can help drive awareness, consideration,
and trust for brands.
•SEM is one of the ways marketers can grow your business in a
competitive marketplace

4. Types of SEM
•Paid Search Ads
•Display Ads
•Shopping Ads
•Video Ads
•Retargeting Ads

5. Paid Search Ads
•Text Ads that appear at top of SERPs when users search for
specific keywords.

6. Display Ads
•Display Ads are nothing but banner or Text ads displayed on
websites with in the Google Display Network.

7. Shopping Ads
•Shopping Ads means product listings that appear in SERPs,
complete with images, prices, and business names.

8. Video Ads
•These Ads displayed on YouTube and other video platforms.

9. Retargeting Ads
•These Ads targeted at users who have previously visited your
website but did not convert.

10. Benefits of SEM
•Increases traffic to your website.
•Can Target Ads based on location.
•Cost effective.
•Easy to target the audience you want.
•Quick results.

11. CONCLUSION
•The ultimate goal of SEM is to increase a website’s visibility,
using a variety of techniques and strategies to generate
more audience visits.
• Marketers can also use paid search, contextual advertising,
and organic search rankings to increase website visibility.
•When it comes to paid ads, SEM can offer better click-
through rates (CTR) and higher conversions than other
passive forms of marketing.

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