Search Engine Optimization | Digital marketing

Search Engine Optimization (SEO) is a process that helps websites rank higher in search engines, making them more visible to users and increasing traffic to the site. SEO is important because search is a primary way people find content online.

1. Search Engine Optimization

2. SEO – Search Engine Optimization

3. What is SEO? Search Engine + Optimization

4. What is SEO? SEO is a process of Improving the search engine ranking of your web-pages when people search for your business related keywords . It Improves the Quantity and Quality of Organic Traffic to your website. ‹#›

5. Why SEO? 93% All online Experiences begin with a Search Engine 75% Users Never scroll to Page 2 70 – 80% User ignore the paid ADS, focus on Organic Search Results 82% of smartphone users say they use search to find a local business.

6. Why SEO for Business? Increase visibility of the website Increase website traffic High website traffic would lead to higher conversions Enhances user trust on the website

7. Career in SEO Search Engine Marketer Content Marketer & Specialist SEO Manager Marketing Analyst Digital Marketer Business Marketing Consultant Entrepreneur

8. Types of SEO On-Page SEO Off-Page SEO

9. -Techniques of SEO -Working of Search Engines

10. Techniques/Strategies of SEO White Hat Black Hat Grey Hat

11. Techniques/Strategies of SEO White hat SEO is a way of implementing optimization techniques that follow the Guidelines imposed by search engines. Good Keywords, Quality Content, On-page SEO, Technical SEO, Off-Page, Online Reputation

12. Techniques/Strategies of SEO Black hat SEO is a way of implementing optimization techniques that does’nt follow the Guidelines imposed by search engines. Keyword Stuffing, Hidden Text/Links, Doorway Pages, Cloaking, Link Spamming, Over Optimization

13. Techniques/Strategies of SEO Grey hat is combination of Both Black Hat and White Hat Techniques

14. What is a Search Engine? A search engine is a software system that is designed to carry out web searches. 

15. What is a Search Engine Result Page - SERP?

16. www.wscubetech.com Crawler/Spider Read out complete Source Code Store data in own Local Server 1.Crawling Working of a Search Engine

17. www.wscubetech.com Crawler/Spider Read out complete Source Code Store data in own Local Server 1.Crawling Indexes Indexes Indexer 2. Indexing Working of a Search Engine

18. www.wscubetech.com Crawler/Spider Read out complete Source Code Store data in own Local Server Send Query Show Result 1.Crawling Indexes Indexes Keyword SERP Indexer 2. Indexing Working of a Search Engine

19. www.wscubetech.com Crawler/Spider Read out complete Source Code Store data in own Local Server Send Request Get data from main server Provide Ranking 1.Crawling Indexes Indexes Ranking Algorithm Indexer 2. Indexing 3. Ranking Working of a Search Engine www.wscubetech.com Send Query Show Result Keyword SERP

20. -SEO Road Map -Types of Keywords -Google Keyword Planner

21. SEO Road Map Website Audit : Website audit is a full analysis of all the factors that affect website's visibility in search engines.

22. 2.Keywords Research all keywords using tool and analysis for targeted keywords 4.On-Page Optimization Properly Utilize targeted keywords and set proper content 6.Off-Page Optimization Build strong backlinks as per link building strategies with online reputation 3.Competitors’ Site Check what competitors are doing for their website’s SEO 5.Technical SEO All technical factors must be optimized 7.Maintain + Monitoring To be on top you must maintain and monitor website ranking on search engines 1 www.wscubetech.com 1.Understanding Business / Goal / Target Location

23. What are Keywords? Keywords are the terms and phrases associated with your business that people use when entering a query into search engines to find your website. ‹#›

24. Why Keyword Research is Important? Knowing your keywords helps you to understand your brand and your business. Keyword research can tell you what people are searching for, rather than what you think they are searching for. Search engines can only rank your website if they know what your business is. Targeting keywords on different pages of your website means Google can then rank you for those keywords. ‹#›

25. Types in Keyword On Basis of Length Short Tail Keywords Long Tail Keywords

26. Types in Keyword On Basis of Length High Search Volume Short Tail High Competition Low Focus High Cost Low Conversion Rate Low Search Volume Long Tail Low Competition High Focus Low Cost High Conversion Rate

27. Types in Keywords on Basis of Intent

28. Steps in Keyword Research Create an Excel or Google Sheet Brainstorming SERP Research Use Keyword Planner by Google Sorting on Basis of Volume Use Paid Tools (UberSuggest, SEMrush, keywordstool.io, Ahrefs) Sorting on Basis of Relevancy Sorting on Basis of Combination Check Trend Prioritize

29. Brainstorming of KWs Google Keyword Planner

30. Keyword Research Paid Tools

31. Keyword Trend Keyword Research Practice

32. Keyword Research Practice Competitors’ Analysis

33. What is Niche? Niche Selection

34. A niche is a specialized topic area that you'll be focusing on when writing content. What is Niche?

35. On Page SEO

36. Introduction to On Page SEO On-page SEO is the practice of optimizing web pages to earn organic traffic and improve a website’s rankings in the SERP (search engine results pages). Technical SEO is a part of On-Page SEO

37. On Page SEO Checklist Meta Tags – Title, Description, H1 and Keywords tags Internal and External links Page naming / URL Structure / Permalink Anchor Text Alt Tags and Optimizing Images Content Optimization Robots.txt URL Canonicalization HTTP Vs HTTPS Creation of XML / HTML /ROR Sitemap

38. On Page SEO Checklist How to implement google analytics in website. Duplicate Content Broken link analysis What is Bread Crumbs ? Social media icons Implementing social sharing buttons 301, 302, 403 and 404 Custom 404 Implementation Web page

39. - Meta Tags: Page Title

40. Meta Tags: Title It defines title of each webpage. - Length of meta title is upto 580 pixels. - Meta Title appears in search engine result page. - Most Important keyword are placed in meta title. - Title should focus on keywords of that particular page.

41. - Meta Tags: Description

42. Meta Description It’s a small description or content of page or we can say it’s small summary of webpage content. - Length of meta description should be 920 pixels. - Important and competitive keywords should be placed in meta description. - Meta description also appears in SERP along with meta title.

43. - URL Optimization - Headings Tag - Canonicalization

44. URL Structure / Page Naming / Permalink • URL(uniform resource locator)- address of given resource on web • URL structure :- Should be easy to read • Avoid use of any special character • ( _ ) underscore must no be used • The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It is a permanent link

45. Meta Tags: H1 Tag H1 heading is only used once and it is the title or headline of that particular page - H1 is the most important and H6 is the least important - Important keywords must be place in headings - H tags enhance readability and visibility - Heading from 1 to 6 forms a hierarchy, if we jump from 1 to 4 directly, heading structure will break and its not good for SEO..

46. Canonical Tags - In SEO, canonical tags are used to let Google know which version of the page you want to appear in search results <link rel=“canonical” href=“https://www.xyz.com/sample-page/” /> canonical tag was introduced to solve duplicate content issues and help search engines better rank pages

47. - Internal Links - External Links - Anchor Text

48. Internal link Internal Link :- These are the links which goes from one page to another page in same domain or we can say that internal links are the links that we have within a website. Internal links are important to engage audience or user within a website. They are most commonly used for navigation within website. Search engine get to know the depth of content within your own website.

49. External link External Links :- These are the links which goes from one page to another page in different domain or we can say that external links are the links that use to link to other website and similarly how other website link to your content. Adding external links to high quality website make a good impact in eye of search engine Search engine forms a trust in your website and this trust helps to get higher position in search engine result pages.

50. Difference b/w Internal and External Links

51. Anchor Text It refers to the clickable text or words or phrases used to link a one webpage to another. Mostly in blue colour, you can see such type of text, when clicked land to another webpage of same domain or different domain Anchor text can have any colour, but they are visible ( maybe Bold or underlined )

52. Content Optimization: - Keyword density - Plagiarism - Grammar - Keyword prominence & proximity - Cannibalization

53. Content Optimization Content plays a very crucial role in ranking of any website, must be well written to reach the largest possible audience. Content should be unique and updated Content should be user friendly, must be created match the user requirement, if user doesn’t engage with your content then it is of no use. Keywords must be used. 4% in 1000 words rule must be follow. Meta tags, headings, alt tags, anchor text, visual representation of content must be there.

54. Content Optimization Keyword Density: Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

55. Content Optimization Plagiarism : It is presenting someone else's work or ideas as your own without their consent

56. Content Optimization Keyword Prominence: It refers to the fact that the keywords placed in important and Top parts of a webpage are given priority by the search engines. Use your keywords early in source Code Keyword proximity : is the distance between keywords, or more importantly, how close together the keywords are within a section of text.

57. Image Optimization: - Alt Tag - Image Title

58. Alt tags It is the name which is given to the image. Alt tag describe the images, what are they and what all are they about. Keyword in used for naming the image, search engine can only read that text or not that image. Used to drive traffic from image search results

59. Alt tags

60. -Important and Latest Algorithms of Google -Ranking Factors

61. Google Ranking Algorithms Google search algorithm is a complex system that allows Google to find, rank and return the most relevant pages for a certain search query. The search engine uses a combination of algorithms and numerous ranking factors to deliver webpages ranked by relevance on its search engine results pages (SERPs).

62. Panda - 2011 Aimed to improve search results by penalizing sites that had repetitive content and poor user metrics. Penguin - 2012 Tackled low-quality results by penalizing pages that use black-hat link building techniques.

63. Medic 2018 Aimed to provide trustworthy results and advice to people searching for money or health based terms by penalizing sites with no Expertise, Authority, or Trust (E-A-T). BERT 2019 Another tweak to Google's understanding of search intent rewarding well-constructed content.

64. Medic 2018 Again all about E-A-T signals and put more weight behind content factors and user data E.A.T. =Expertise, Authoritativeness and Trustworthiness Google December 2020 core update Remains slightly ambiguous but focused on content interpretation and SERP features.

65. User Intent UX E-A-T Search Experience Quality and Updated Content Passage Ranking About this Result Mobile Usability Quality and Helpful Content Google 2021-2022 Core Update

66. -Sitemap.XML -Sitemap.HTML -Robots.txt

67. XML Sitemap XML stands for extensible mark-up language. XML sitemap consists of all URL’s of a particular website. XML sitemap is a file which will have all the information of each URL of a website. Used by google to crawl the website more intelligently.

68. HTML Sitemap An HTML sitemap is an HTML page on which all subpages of a website are listed. It’s best way to Organize Large Websites

69. Robots.txt Its act as a door to crawlers, It tells the crawlers what and what not to crawl on particular website. A robots.txt file is a set of instructions for bots. This file is included in the source files of most websites. Google currently enforces a robots.txt file size limit of  500 kibibytes (KiB ).

70. -404 Error Page -Permanent and -Temporary Redirection

71. Redirection A redirect is a way to send both users and search engines to a different URL from the one they originally requested.

72. Redirection

73. 404 Error Page A  404 error  is an HTTP status code that means that the  page  you were trying to reach on a  website  couldn't be found on their server. - 404s don’t affect your site’s rankings but It does effect user experience

74. Some Common Page Errors 403: Web page forbidden (unauthorized response) 404: Web page file not found 404 Soft : A soft 404 error happens when the server sends a 200 OK status for the requested page, but Google thinks that the page should return a 404. 500 Error series:- Mostly server Issues

75. - Structured Data - Open Graph Protocol - Twitter Card

76. Structured Data Structured data is a standardized way to provide information about a web page. It helps search engines like Google to better understand what your content is about. How Structured data help your SEO? -Get rich results -Get into Google’s Knowledge Graph -Support semantic search -Support your E-A-T

77. Open Graph Protocol Open Graph is an internet protocol that was originally created by Facebook to standardize any web page to become a rich object in a social graph.

78. Twitter Card Twitter Cards is a feature that lets Twitter users optimize how website is presented in tweets.

79. - Page Speed Optimization

80. Why Page Speed is Important?

81. Core Web Vitals

82. How to Improve Page Speed? Compress and optimize your images Reduce your redirects Enable Browser Caching Minify CSS, JavaScript, and HTML Defer loading for your CSS and JavaScript files Asynchronous loading for your CSS and JavaScript files Use a Content Delivery Network (CDN) Eliminate unnecessary plugins.

83. Off-Page SEO

84. What is OFF Page SEO? Off-page SEO refers to the optimization that occur off your website, such as backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media.

85. Why it is important and benefits As search engine focuses on giving relevant result to the user, OFF page activities helping in gaining the trust and adding value to their content. It helps is building website recognition and domain authority. It gives a great exposure and build trustworthiness . It helps in increasing the ranking of the website

86. Link Building In simple words, link building is the process of promoting your website on other websites and earning a backlink. Backlink :- If someone with website “A” links his website with website “B”, that incoming or inbound link to website A from B is called as backlink.

87. Why Backlinks are Important? It helps to build authority of a website. There are two types of links :- Do Follow No Follow Do Follow :- these type of links pass on the authority or link juice to the linking website. No Follow :- Such links do not pass on authority or link juice to linking website

88. No Follow and Do Follow links are basically for crawlers not for humans, crawlers or spiders or bots get to know about those links where to follow the page or not. Link Juice:- It is the value or authority which passes through backlink from one webpage to another.

89. Quality Backlinks It helps to build authority of a website. There are two types of links :- Do Follow No Follow Do Follow :- these type of links pass on the authority or link juice to the linking website. No Follow :- Such links do not pass on authority or link juice to linking website

90. Backlinks Submission Techniques Business listing Classified Web 2.O Blog commenting Article submission Image submission Infographic submission Video submission Pdf submission Ppt submission Social bookmarking Guest Posting Question and Answer

91. - Domain Authority - Competitors' Backlink Analysis

92. Domain Authority :- Designed by MOZ, give a score to a website from 1 to 100, 1 being the worst and 100 being the best. It predicts how likely a website going to rank on search engine result pages Domain Authority is  not  a metric used by Google in determining search rankings and has no effect on the SERPs. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP).  Whereas Page Authority measures the predictive ranking strength of a single page, Domain Authority measures the strength of entire domains or subdomains. What is Domain Authority?

93. -Search Engine Submission -Free classified submission -Image/Infographic submission

94. Search Engine Submission Search engine submission refers to the process of submitting the URL or domain name of your website, or the pages within it, to search engines so they know such pages exist.Before submitting your images, check if they have a proper title, description and tags. Some website for Search engine submission :- Somuch.com Entire Web Exalead 10 SE - Free web Submission Exact Seek

95. Image/Infographic submission Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags. E.g. : Pinterest , flickr.com, instagram.com,, tumblr.com, imgur.com, mediafire.com

96. Classified Classified are the submission of advertisement for products or services. A classified submission is one of Techniques in Seo off page activity which is used for promote the business in local and global area with the help of classified submission. Some of the classifieds submission websites:- Locanto viewfreeads.com freeadstime.org tuffclassified.com

97. - PDF/PPT Submission - Social Bookmarking

98. PDF/PPT Submission PDF/PPT submission is the process of submitting a PDF or PPT file to various online directories in order to improve website traffic and brand awareness. E.g. slideshare.net , issuu.com, scribd.com

99. Social bookmarking Social bookmark submission is an off-page optimization activity that enables you store your links on online bookmarking sites. Some High PR Bookmarking Websites :- Delicious Stumbleupon.com Digg.com Reddit.com Slashdot.org Diigo.com

100. - Q&A submission - Guest Posting

101. Question and Answer Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility. E.g: quora.com blurtit.com ehow.com

102. Guest Posting There are many sites and blogs that will accept to publish your article. Before you write an article somewhere, make sure that: the website or blog is relevant to your topic; the article is NOT about how great you are/ your company is; you have a focus on quality (well written, professional, and interesting); you keep in mind that a poor article can bring bad reputation. It’s important that you build links that help your website and not links that can negatively impact your website’s ranking in search results.

103. - Web 2.0 - Article submission - Video submission

104. Blog 2.O/Web 2.O A web 2.0 link is a backlink from self-publishing platforms, social media sites, or any other website that allows user-generated content. Few list of web 2.0 blogs. blogger.com tumblr.com weebly.com typepad.com tripod.com

105. Article submission These types of submissions are usually done to promote and publish your content on article viewing websites. Some of the article submission websites are :- thefreelibrary.com magportal.com ezinearticles.com hubpages.com brighthub.com articlebase.com

106. Video submission Video submission refers to submitting your distinctive products, company intro, or publishing any type of service in the submission sites Some of the Video submission websites are :- YouTube Flickr

107. - Doubt Class

108. - Website Audit

109. Website Audit A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign.

110. Website Audit Checklist Responsiveness Canonical URL Checking SSL Check Check For Http And Https Website Speed (Core Web Vitals) Map Integration (Physical) Social Media Integrations Website Content (Keyword Density/Plagiarism) Visibility Of Content Check Headings (Keyword) Check Page Title Check Description Sitemap Internal Linking Address Email Contact Number FAQ OG Graph / Twitter Cards Check Schema Markups Favicon Broken Links 404 Error Page Titles Of Anchor Texts Image Alt Tags And Title W3C Validation Total Backlinks Total Do Follow Backlinks Spam Score Domain Authority

111. - SEO Reports - Monthly Client Report

112. - Set-Up - Overview - Settings

113. Google Search Console Google Search Console is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites.

114. Difference b/w Google Analytics and Google Search Console

115. - URL Inspection - Performance - Coverage - Sitemaps

116. - Experience - Enhancement - Security - Disavow Tool

117. - Set Up - Important Terms - Overview - Real-time Report

118. Audience and Acquisition Report

119. Behavior and Conversion Report

120. - Important Settings - GA-4 Setup - Overview

121. Final SEO Performance Report Submission