Search engine optimization presentation,

SEO PPT

1. By: Puja Bisht

2. What is SEO? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other  search engines .

3. Search Engine These are software or programs that are designed to search anything on WWW (World Wide Web). Ex.- Yahoo!, Google, Bing, Duck Duck Go etc.

4. Process of Search Engine

5. Types of SEO

6. ON-PAGE SEO On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. It includes: Adding title tags , description, content , keywords, internal links, LSI keywords, headings, images, alternative text and URL optimization. OFF-PAGE SEO Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. It includes: Link building, Social sharing, Backlinks

7. Technical SEO Includes: Google Search Console Core Web Vitals/Page load time Sitemap Canonical Tags Robots.txt file Page Redirections Schema Markup

8. Google Search Console It is a free service offered by Google that helps you monitor, maintain and troubleshoot your site’s presence in Google Search Result.

9. Core Web Vitals It shows overall evaluation of Page Experience.

10. Sitemap A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.

11. Canonical Tags A  canonical tag  is a way of telling search engines that a specific URL represents the master copy of a page.

12. Robots.txt File A  robots . txt file  tells search engine crawlers which URLs the crawler can access on your site. Blocking all web crawlers from all Content User-Agent:* Disallow:/ Allowing all web crawlers access all content User-Agent:* Disallow: Blocking a specific web crwler from specific folder User- Agent:Google Bot Disallow:/folder/ Blocking a specific web crawler from specific web page User- Agent:Bing Bot Disallow:/page/

13. Page Redirects A redirect is a way to send b oth users and crawlers to a different URL from the one they originally requested. Types of Redirects 301 – “Moved Permanently” 302 – “Moved Temporarily”

14. Schema Markup Schema markup, also known as structured data, is the language search engines use to read and understand the content on your pages. By language, we mean a semantic vocabulary (code) that helps search engines characterize and categorize the content of web pages.