Search Engine Optimization (SEO) or as we like to call it: Online Community Building

Join Joe Skibbie, founder of JRS Mar/Com, for a dive into SEO on June 25 at 9 AM. Discover practical strategies to enhance your online visibility and attract your target audience. In a digital landscape dominated by Google searches, understanding SEO is essential for standing out and driving web traffic.
Whether you’re aiming to outshine competitors, generate leads, or expand your social media reach, this event will equip you with actionable insights. With expertise and a data-driven approach, you’ll learn how to define your target keywords, understand your audience, and optimize your SEO efforts effectively.

1. Search Engine Optimization (SEO) Or as we like to call it: Online Community Building 06/25 9:00AM CST

2. WELCOME JRS MAR/COM You’re here because you’ve been hearing the term SEO and wondering how it can help. You’re not sure if it’s hype or reality?

3. Presentation Outline Why Is SEO Important? Start With Strategy Increase web traffic Increase social media audience Increase trackable leads Improve sales conversion rates Our Software Wordpress (Yoast SEO)-Google - Social Media- Cision - SEM Rush - Adobe eNotice – iMovie/ CapCut JRS MAR/COM

4. Do I SEO? Reasons to SEO Increase Web Traffic Grow Social Audience Increase Online Lead Gen Stay in Front of Prospects Communicate ‘New’ News JRS MAR/COM Reasons Not to SEO Closing Soon Large Existing Database Large Social Audience Existing Paid Ad Budget Other Marketing Efforts

5. Do I SEO? Reasons to SEO Increase Web Traffic Grow Social Audience Increase Online Lead Gen Stay in Front of Prospects Communicate ‘New’ News JRS MAR/COM Reasons Not to SEO Closing Soon Large Existing Database Large Social Audience Existing Paid Ad Budget Other Marketing Efforts

6. JRS MAR/COM Why is SEO important? https://www.searchenginejournal.com/seo-101/seo-statistics/ Trillions of Searches (Google has approx. 92% of search). 50 Billion Connected Devices Projected. ( https://ieeexplore.ieee.org/document/8326056 ) 53% of web traffic comes from organic search (top 4 results get over 95% of traffic). 90% of web pages get no organic search traffic from Google. 76% of people who search ‘nearby’ on their smartphones visit a business within a day. 90% of consumers have used the internet to find a local business in the last year. 91% of consumers say that positive reviews make them more likely to use a business. Your Customers are Online…

7. What does Chat GPT Say? Increased Visibility and Traffic Credibility and Trust Better User Experience Higher ROI Targeted Traffic Competitive Advantage Local Reach Data Insights JRS MAR/COM

8. Start With Strategy JRS MAR/COM What do you want to accomplish? Without a good strategy, it won’t happen. Project Strategy Map

9. Increase Web Traffic JRS MAR/COM Consistent Posting Strategy Regular Content Creation Media Distribution ( Cision ) PR Outreach ( Cision ) Backlink/Referral Traffic (SEM Rush)

10. Increase Social Media Audience Post Consistently Content of Value (Video, Infographic, Article, Attribute, Advocacy) Peak Time Posting Go Live; Vertical Content Solve Problems Engage and Interact JRS MAR/COM Time to take your medicine… No easy way!

11. Improve Trackable Leads & Conversions JRS MAR/COM Form Fills Phone Click Tracking Page view Scroll Video_start Add to cart Begin checkout File download User Experience (UX) Design

12. Get Out of Your Comfort Zone JRS MAR/COM Most Lessons Aren’t Free Invest in Data What Have You Tried That’s New? Where Do You See Yourself?

13. Software JRS MAR/COM Wordpress (Yoast SEO) Google Social Media (Hootsuite) Cision SEM Rush eNotice

14. Wordpress

15. Google Keyword Analysis Data Model (events vs sessions) User Centric Focus Cross Device Tracking Automated Insights /Machine Learning Data collection Web/app/offline Reporting and Analysis JRS MAR/COM

16. Social Media (Hootsuite) Post Consistently Content of Value (Video, Infographic, Article, Attribute, Advocacy) Trending Topics (Hawk Tuah ) Peak Time Posting Go Live; Vertical Content Solve Problems Engage and Interact JRS MAR/COM

17. Cision Media Outreach Influencer/Podcast/Blog Contacts Earned Media Placements Keyword Relevance Reporting and Analysis Updates and Support JRS MAR/COM

18. SEM Rush ( Ahrefs ; Moz ; Screaming Frog) JRS MAR/COM Keyword Tracking Traffic Analysis Domain Authority Backlink Tracking

19. eNotice Constant Contact Mailchimp Active Campaign Magnet Mail JRS MAR/COM

20. Scheduling /Time Mgt Task Management Time Blocking Mind Your Capacity Know Your Strengths Use Your Budget JRS MAR/COM

21. QUESTIONS?