Seb Dziubek October 04, 2024 Marketing & SEO 0 27 Practical ways to harness Gen AI to drive 10x more value - BrightonSEO Oct 2024

Sebastian’s talk explores how SEO professionals can harness data science methodologies through generative AI to solve real-world SEO challenges and drive exponential growth. Drawing from his experience, he will share practical strategies and examples that demonstrate how AI can unlock new opportunities and optimise SEO performance. Attendees will walk away with actionable insights on integrating these techniques into their practices to achieve 10x more impact.

1. Practical ways to
harness Gen AI to
drive 10x more value
Sebastian Dziubek
Rhetoric Studios
Speakerdeck.com/sdziubek
@sdziubek
@SebDziubek

2. Spending way
too much time on
manual, repetitive
tasksthat drive
no value!

3. The Challenge
Things changing all
the time, with constant
algorithm updates.
3
Manual processes
can’t scale, and you
find yourself repeating
same tasks.
2
Firefighting SEO tasks
with everyone asking
for more and more
strategic approach.
1

4. 1. Firefighting SEO tasks
with everyone asking for
more and more analysis.
The Challenge

5. 2. Manual processes can’t
scale, and you find yourself
repeating the same tasks.
The Challenge

6. 3. Things changing all
the time, with constant
algorithm updates.
The Challenge

7. Quick Question

8. Gen AI is
a true
revolution

9. Superior
Insights
Bigger
Scale
Faster
Delivery

10. Test and if you get
errors copy paste
them back to your
GEN AI
3
Review, refine and
state precisely how
you want it to work
2
Create a simple
prompt describing
your problem
1
How to make a start

11. 1
Create a simple
prompt
describing your
problem

12. 2
Review, refine
and state
precisely how
you want it to
work

13. 2
Uncover challenges, align
objectives, set a features
roadmap.
Interactive learning, skill enhancement,
application extension.
Document the
application
Storescripts in
Google Colab
Go beyond the
inital few prompts
Ask about how to improve
the code and functionality
Centralisesscript storage early on, easy
access on the go
Improves code cohesion, creates a
development framework, helps if you need to
reach out for support.

14. 3
Test and if you
get errors copy
paste them
back to your
GEN AI

15. 3
It will analyse
the errors and
give you
corrected
approach

16. Still stuck with
an annoying
chat bot on the
other side?

17. ChatGPT
fails?
Ask Claude

18. Work it
until it’s
ready to
bake

19. Tool Kit
To Get
You
Started
Google Colab:
Executive
Chat GPT:
Technical Wizz
Claude:
Quality Assurance

20. Classify
using
NLP
Process
dozens
of files
Analyse
data at
scale

21. Opening more
options by
developing
locally
Sublime Text
& Command Line:
Senior Executive
Chat GPT:
Technical Wizz
Claude:
Quality Assurance

22. More
technical
but...

23. Create user
friendly
apps
Simulate
browser
actions
Automate
crawling
and data
scraping

24. 01
Identify pain
points
02
Start small and solve
common tasks
03
Experiment with
bigger jobs
04
Ask for
help
Best approach

25. Unleashefficiency,
ignitecreativity,
and win your way.

26. 1
Create a
simple prompt
describing
your problem
2
Review, refine
and state
precisely how
you want it to
work
3
Test and if
you get errors
copy paste
them back to
your GEN AI

27. Overwhelmed
managing
all the
spreadsheets?

28. I’ve got few
Excel files I’d
like to merge
using python
in collab
1
Create a
simple prompt
describing
your problem

29. Looking at my
script, what
additional
features I should
consider?
2
Review, refine
and state
precisely how
you want it to
work

30. 3
26 websites,
over 100 files
and 1m rows of
data

31. Could keyword
categorisation
be a piece of
cake?

32. I’ve got 1000’s of
keywords to classify
for my SEO project.
How can I do that?
1
Create a
simple prompt
describing
your problem

33. I’d like to be able to
identify common
questions, colours,
mentions of
following words “…”
2
Review, refine
and state
precisely how
you want it to
work

34. 3
Understand the
data you work
with

35. 4
Find trends and
classify
common
themes

36. Tired of
downloading
technical
SEO reports
manually?

37. I’d like to automate
Screaming Frogto
export reportsusing
its CLI. Can you
guide methrough
the process step by
step?
1
Create a
simple prompt
describing
your problem

38. I’d like to:
•Run crawls on a
schedule
•Export selected reports
into a database
•Compare crawl data for
key changes
•Flag any issues based
on chosen patterns
2
Review, refine
and state
precisely how
you want it to
work

39. 3
Domain queue
app and report
exports for
Screaming Frog

40. Forecasting
is like looking
into a crystal
ball?

41. Remember our
keyword research
and content brief
projects? I’d like to
be able to predict
what results they
will bring.
1
Create a
simple prompt
describing
your problem

42. Looking at my
script, what
additional features
I should consider?
Here’s the data I
can use “…”
2
Review, refine
and state
precisely how
you want it to
work

43. 3
Build your
assumptions
consistently
and test them
over time
1. Current
Traffic
Assumption
2. Immediate
Opportunity
Growth
3. Long Term
Growth
4. Traffic
Predictions
5. Ranking
Assumptions
6. SERP
Features
Impact
7. Click-
Through
Rate (CTR)
8. Traffic
Projections

44. Mining
insights
that drive
strategy in
days not
months
Hundreds
of files
merged
into a
single
database
Millions of
words and
data points
analysed

45. Super simple approach
yet helps me save a
ton of time.
65%

46. Finally, more time
to invest
executingthe
strategy and
supporting clients

47. Thank you

48. Let’s Connect
on LinkedIn