Self Introduction MMCOMRE - Saturday.pptx

Communication Research

1. COMMUNICATION RESEARCH

2. January 7, 2017

3. Faculty in Charge Profile : Name: Asst. Prof . Melvin N. Espineda Education : Postgraduate – Doctor of Communication (University of the Philippines (currently pursuing) ) Graduate – Master of Development Communication (University of the Philippines (2012-2015) ) Undergraduate – AB Broadcast Communication (University of the East (2003-2007) ) Contact Information: Email: [email protected] Mobile: [phone]

4. Career path:

5. House rules Attendance: You are only given 30 minutes grace-period. Arriving 2 times late is equivalent to 1 absence. Arriving beyond 30 minutes will be considered absent. Only 3 absences are allowed in this subject . (ORIGINALLY 2.5) Absences will only be excused if it is VALID.

6. House rules Submission of requirements(s ): DEADLINE is a DEADLINE. No extension is allowed . PLAGIARISM is a mortal sin for this course.

7. House rules To pass this subject : Follow the LRC L – isten Cellphone and other gadgets are not allowed to use during lecture R – espect Do not talk to your seatmate unless you were told to do so. C – omply Submit all the requirements atthe time given.

8. Course description: Communication Research for Multimedia is a course that presents the relationship between research and conceptualization in the field of communication. The course teaches the process by which communication research is designed, conducted, interpreted and critically evaluated.

9. Course description: This course introduces a variety of research methodologies based on the social-scientific and interpretative paradigms, relevant to the field of multimedia communication. The course also deals with the application of the research results to the creation of a concept for a multimedia Developmental Project .

10. Course description: The Developmental Project will be completed over several terms, using the skills that the students will learn in their subsequent subjects. The specific purpose of this course is to teach the students to select and conduct the correct research method/s to generate valid data to serve as the basis for a multimedia project.

11. COUrse objectives: At the end of this course, students will be able to: Define the different communication research methods applicable to multimedia arts; Identify the type of research method applicable to generating specific data; Apply the appropriate combination of research methods to generate specific data; Analyze the validity of data generated based on the applied research method; Evaluate the relevance of the data generated to the intended application; and Create a multimedia project proposal based on valid data generated through research.

12. COUrse Assessment: MIDTERM: Exercises --------------- 20% Issue Analysis ---------------- 10% RRL ---------------- 20% Research Design Proposal ----- 40% ------------------------------------- Midterm grade (MTG) ------------ 100%

13. COUrse Assessment: Pre-finals Research Results ----- 10% Manuscript --------- 20% Developmental Project Brief ------ 15% DP Visual Presentation --- 5% DP Defense Panel Grade ----- 45% -------------------------------------- PRE-FINAL GRADE (PFG) -------- 100%

14. COUrse Assessment: Final grade = (mtgx40%)+(PFGx60%)

15. Important! Passing the Panel Defense is a pre-requisite to passing MMCOMRE. Failing the Panel Defense is equivalent to failing MMCOMRE.

16. Good luck and let’s have a semester full of learning and fun!