semiotic Analysis

it talks about semiology, Semiotic Analysis which discuses about patterns of communication, defferentiation of ICON, INDEX & SYMBOLS, Semiotics of TV medium etcs

1. SEMIOTIC ANALYSIS
Dr. J. Janardhan

2. SEMIOTICS
•Semiologyisthetermusedforthescienceofsign
•Semioticsisthestudyofsigns
•It’sthestudyofmeaning-makingandmeaningful
communication
•Semioticsisrelatedtolinguistics,thestudyoflanguage
•But,itlimitsitselftothesignsandsymbolspartof
communication

3. SEMIOTICS
•Anythingthatcreatesmeaningorcapableof
representingsomethingelseisasign
Ex.:Wordsandnumbers,photographs,icons,and
roadarethesigns
•Semiologygivesusausefulsetoftools
•Foridentifyingandcreatingthepatternsinthe
communication

4. SEMIOTICS
•FerdinanddeSaussure(1857–1913)andCharles
SandersPeirce(1839–1914)arethefoundersof
semiotics
•SaussurewasaSwisslinguist,whowasalsothefatherof
modernlinguistics
•SandersPeircewasanAmericanphilosopherandthe
founderofpragmatism

5. PARTS OF SIGN
•Acc.Saussurethesignisthebasicunitofmeaning
•Itwasmadeupoftwoparts-SignifierandSignified
•Signifier-Theformofasign.
•Theformmightbeasound,aword,aphotograph,afacial
expression
•Signified:Theconceptorobjectthat’srepresented
Itmightbethecommandtostop,orawarningof
radioactivity

6. SIGNIFIER AND SIGNIFIED

7. SIGNIFIER AND SIGNIFIED
•Peirce added a third part to signs, the interpreter
•He saw signs consisting of:
▪The representamen(signifier): the sign’s form.
▪An Interpretant: what the audience makes of the sign.
▪An Object(signified): what the sign refers to.

8. SIGNIFIER AND SIGNIFIED

9. SIGNIFIER AND SIGNIFIED

10. CONNOTATION AND DENOTATION
•These are two principal methods ofdescribing the sign
•Connotation comes from Latin Connotare, “to mark
along with”
•Refers to the cultural meanings that become attached to
words
•A word’s connotations involve the symbolic, historicand
emotionalmatters
•Connotation is mental concept generated from the sign

11. CONNOTATION AND DENOTATION
•Denotation-Refers to the literal or explicit meaning of the
words
Barbie Doll denotes a toy doll, had measurements
But, Connotation in contrast
•Some Scholars have suggested that arrival of Barbie Doll
signified the end of motherhood
•Important of consumer culture

12. CONNOTATION AND DENOTATION

13. ICON, SYMBOLS AND INDEX
•Acc.Peirce, signifier, can be classified into three types
An Icon
AnSymbols
Index
•An Icon has a physical resemblance to the signified
Ex: A photograph
•An Index shows evidence of what’s being represented
Ex: image of smoke to indicate fire.
•A Symbol-no resemblance b/w the signifier and the signified
Ex: Numbers(9) and alphabets(X)

14. ICON, SYMBOLS AND INDEX

15. PARADIGM/ SYNTAGM
•Paradigm: it is redundancy/ predictable
•Syntagm: entropy/ unpredictable
•Syntagms are combinations of signs
•Put together in an organized way to produce some form of
meaningful whole.
•Paradigm is a group of signifier or signified (signs) that
are in some way associated with one another

16. PARADIGM/ SYNTAGM

17. SEMIOTICS OF TV MEDIUM
•Semiotic analysis can be used to explicate TV programs
•Specific focus on the TV narrative
•Various forms of media carry various genres of the
popular arts
MEDIA POPULAR ART FORMS
RADIO Soap Operas
TV Advt/Commercials
Films Western
Newspapers/MagzinesTalkShows/News

18. SEMIOTICS OF TV MEDIUM
•Semiotic analysis can be used to explicate TV programs
•Specific focus on the TV narrative
•Various forms of media carry various genres of the
popular arts
MEDIA POPULAR ART FORMS
RADIO Soap Operas
TV Advt/Commercials
Films Western
Newspapers/MagzinesTalkShows/News

19. SEMIOTICS OF TV MEDIUM
•Each medium, has certain limitations
•TV is not idealmedium for presenting battle scenes
•It’s a “Close-up” medium
Signifier (Shot)Definition Signified (Meaning)
Close-up FaceOnly Intimacy
MediumShot Most of body Personal
Relationship
LongShot Setting and
Characters
Context, Scopes,
Public Distance
FullShot Fullbody of personSocial Relations

20. SEMIOTICS OF TV MEDIUM
•
Signifier Definition Signified
Pan down Camera looks downPower, authority
Pan Up Camera looks upSmallness,
Weakness
Dolly in Image appears on
blankscreen
Observation,focus
Fadein Image appears on
blank screen
Beginning
Fade out Image screen goes
blank
Ending
Cut Switch from one
imageto another
Simultaneity,
excitement
Wipe Image wiped off
screen
Imposed conclusion

21. THANK YOU