SEO & SEM : A Glimpse

This is a short presentation about Search Engine Optimization and Search Engine Marketing.

1. SEO & SEM Dhaval Bhatkar

2. Contents What is SEO SEO Tactics What is SEM SEM Terminology Why SEM Pictorial Representation of SEO & SEM Top 10 Companies in India

3. SEO ( Search Engine Optimisation) Search engine optimisation (SEO) is the process of improving your website and content so that it is visible to search engines. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine ( SERP ) -- including Google, Bing, Yahoo and other search engines.

4. SEO Tactics Good SEO = High rankings in Google search listings (pg. 1) SEO is about many small tactics, implemented in increments over time to help your website rank better in search engine results. These tactics include: Website content (engagement objects [images, maps, video, infographics, ebooks] + words) Internal and external linking strategies (expertness) Information architecture and siloing (URLs and site navigation) Keywords (html) Site map (html and XML)

5. SEM ( Search Engine Marketing) Search Engine Marketing (SEM) is a form of internet advertising utilising search engine results to promote brands and websites. It is a paid media where advertisers bid of specific search keywords that when typed in, their ads are shown. SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.

6. SEM Terminology PPC CPC Creative/ Adtext SERP CTR% Impressions Google Content Network Rank/ Position Quality score

7. Why SEM is used? Quick Wins Good targeting Conversion reporting – with Google Analytics Low wastage Competitive Strong acquisition driver Branding.

8. Vital Role SEO & SEM plays an important role in the digital marketing of any product of service.

9. Pinstorm (Café Coffee Day, ICICI Bank, Sharekhan, HSBC, ET Now,NIIT, Jet Airways, Hindustan Times, Taj, Sony, Tanishq, Canon) Techshu (Hewlett – Packard, Aditya Birla Nuvo LTD,Rupa (Macroman), Bharatiya Janta Party (BJP West Bengal), Greenply Industries Ltd) Reprise Media (Verizon, American Airlines, Hyundai, Honda, Cathay Pacific) Ogilvy PR (American Express, XEROX, DuPont, Ford, LG Electronics) iStrat (Maruti Suzuki, Nestle, Alpha Corp, Pepsico, Redtape, DSCL, Max India Limited, Ericsson India, Pfizer India, Apesma India, CII, Hero Honda, Ranbaxy) K Web Maker (Mumbai Indians, APM Terminal, Vedanta Foundation, Kingfisher training academy, Mahindraa, Hypercity, Tata, Fortis) Webchutney (Airtel, Microsoft, Unilever, Marico, Titan, MasterCard, Barclays, Proctor & Gamble, Budweiser, Wipro, HDFC) JWT (Goodnight, Teach for India, Listerine) McCann Erickson India (Coca Cola, Master card, Greenlam laminates) Lowe Lintas (Tata Tea, ICICI Prudential, Idea) Top 10 Digital Marketing Companies in India

10. Thanks! Dhaval Bhatkar Roll No: 6004 SVIMS Institute [email protected]