SEO Interview Q & A.pdf

This pdf will help to crack the SEO interview.

www.vkjaiswal.in

1. 1.WhatisSEO?
Ans:Thepracticeofincreasingthequantityandqualityoftrafficto
yourwebsitethroughorganicsearchengineresults.
SEOmethodshelpbusinessestogettheirwebsiterankforpotential
keywordswithoutspendingadimeonsearchenginesadvertisements
andbringingthemostvaluabletraffic.It’scalled‘organic’,‘free’,
‘natural’results.Therearesomanyoptimizationmethods,activities
shouldbedonetomakesureyourwebsiteissearchenginefriendly
andrankingfortargetedkeywords.
2.WhatdoesSEOstandfor?
Ans:SEOStandsforSearchEngineOptimization.
3.WhySEOissoimportanttobusinesses?
Ans:SEOisveryimportantforbusinessesiftheywanttomakemore
saleswithouthighmarketingcosts.
Ifyouwantyourbusinesstobesuccessfulintheonlineworld,itis
veryimportanttohaveawell-optimizedwebsite.Onebigadvantageof
SEOagainstPPCis,evenifyoustopyourSEOactivitiestoday,your
resultswon’tstoptomorrow,unlikePPC.
4.WhatisaSearchEngine?
Ans:Searchenginesanswerthequeriesenteredbyusersandgive
themthelistofrelevantresultsbasedonvariousfactors.
Searchengineis“aprogramthatsearchesforandidentifiesitemsin
adatabasethatcorrespondtokeywordsorcharactersspecifiedbythe
user,usedespeciallyforfindingparticularsitesontheWorldWide
Web
5.NameafewsearchenginesotherthanGoogle.

2. Ans:PopularsearchenginesotherthanGoogleareBing,Yahoo!,
DuckDuckGo&Yandex.ThereareactuallysomanytypesofSearch
engines.Forexample,YouTubeisasearchenginewhichonlyresults
invideoresults.Ifyouconsiderbasedontraffic,YouTubeisthe
secondpopularsearchengineintheworld.
6.WhoarethefoundersofGoogle?
Ans:LarryPageandSergeyBrinarethefoundersofGooglewhile
theywerepursuingPhDatStanfordUniversity,California.
7.WhatarethemostimportantGoogleRankingFactors?
Ans:Thereisnodefinite,concreteanswerforthis.Everythingweknow
isbasedonourexperimentsandindustrybestpractices.
8.MostimportantGooglerankingfactorsare:
Ans:QualityContent
Quality&RelevantBacklinks
MobileFirst
PageSpeed
BrandStrength
DomainStrength
Userexperience
TechnicalSEO

3. SocialSignals
ContentFreshness
SchemaCode
HTTPS
DomainAuthority
ContentType
ContentDepth
9.Whatiswebcrawling?
Ans:Webcrawlingistheprocesswheresearchenginebotscrawl
websitesforindexing.Thosearecalledaspiderorspiderbot.
Crawlersusehyperlinkstovisitotherpages,documentsandbring
informationbacktothewebserversforindexing.Oncethecrawler
visitsapage,itmakesacopyofitandaddsitURLstoindexing.
10.WhatisSERP?
Ans:SERPstandsforSearchEngineResultsPage.Whenyousearch
anythingonsearchengines,thisisthepagewhereyoucanseeallthe
results.SERPincludesPPClistingsandorganiclistings.Listingsare
availableinmultipleformatsbasedonthekeyword.
11.WhatisGoogleSandbox?
Ans:GoogleSandboxEffectisatheorythatstatesnewwebsitesare
normallyintheprobationperiod(insideabox)andcantbeableto

4. rankwellforitsmostimportantkeywords.ThetheorystatesGoogle
needssometimetoobservebeforetakingitoutofthatimaginary
area.Itmaybecausedbybuildingtoomanylinkswithinashortperiod
oftime.
12.WhatisGooglebot?
Ans:GooglebotisGoogle’swebcrawlertofind,crawlandindexweb
pages.
13.WhatisDA?
Ans:OneofthemostcommonquestioninanySEOinterview.DA
whichstandsforDomainAuthorityisametricdevelopedbyMOZ.It
rangesfrom0to100.Thehigherthebetter.ThemoreDAyouhave
thebetterthepossibilityofranking.
14.DifferencebetweenDAandPA.
Ans:DAisDomainAuthority.Itexplainstheauthorityofyourentire
website.ThehighertheDA,thehigherthepossibilityofranking.But,
DAisoneofthehundredsofrankingfactor.

5. PAisPageAuthority.Itexplainstheauthorityofaspecificpage,
basedonthebacklink,socialsharing,etc.
15.WhatisWhiteHatSEO?
Ans:OneofthemostcommonquestioninanySEOinterviewquestion
andanswersguide.WhiteHatSEOisaprocessofimprovingyour
searchenginerankfollowingtheguidelinesofsearchengineswithout
compromisingonyourmethods.WhiteHatSEOdoesn’tinvolvein
manipulatingsearchengineswithshadymethodsbutinsteadinvolves
inbuildingsearchenginefriendlywebsiteanduserexperience.White
hatinvolvesincreatingqualitycontentwhichprovidesvaluetothe
visitorsandhelpsthemtoearnlinksinsteadofbuildingbacklinks.
16.WhatisBlackHatSEO?
Ans:BlackHatSEOisaprocessoftryingtomanipulatesearchengine
algorithmstoimprovethesearchengineranking.Itviolatessearch
engines’guidelines.BlackHateSEOspracticethemethodstoget
immediateresultsinsteadofbuildingawebsitewithusersinmind.
TherearesomanyBlackHatmethodstheyutilizeandsearchengines
identifyandofferpenaltyifgetcaught.BlackHatmethodsmightbe

6. helpfulinshorttermbutifyouareplanningforlongterm,blackhat
definitelyisnotthesolution.Ifyoursitegetspenalized,ittakesso
muchtimeandefforttoremoveit.
17.DifferencebetweenWhiteHatandBlackHatSEO?
Ans:ThedifferencebetweenWhiteHatandBlackHatSEOis:
ThelistofmethodswhicharefollowingGoogle’sguidelinesarecalled
WhiteHatSEO.
ThelistofmethodswhicharenotfollowingGoogle’sguidelinesare
calledBlackHatSEO.
18.WhatisaPBN?
Ans:PrivateBlogNetworkisawebsitebuiltondroppedorauctioned
domain.SomeblackhatSEOsbuildthemtolinktotheirimportant
websiteandtransferauthority.
Googleisagainstthismethodasitcanupliftaspammywebsiteso
theyaremostoftenhiddenfromsearchengines.

7. 19.WhatareallthepopularSEOtoolsavailableinthemarket?
Ans:ThisSEOInterviewQuestionistounderstandyourexpertiseover
tools.MostpopularandimportantSEOtoolsareGoogleAnalytics,
GoogleSearchConsole,GoogleKeywordPlanner,BingWebmaster
Tools,Ahref,SEMRush,Alexa,Moz,Buzzsumo,andmore.
GoogleSearchConsole:IfyouareanSEO,youneedtomaster
SearchConsole.Ithelpsyoutocheckyourwebsitehealthintheeyes
ofGoogle.Ithelpsyoutoanalysetheperformanceofyourwebsite
andhelpsyouoptimizeitbetter.Ithelpsyoutofindthelistoferrorsin
thewebsite.ItiscompletelyfreetoolfromGoogle.
GoogleAnalytics:FreeversionofGoogleAnalyticsissufficientif
yourwebsiteismid-level.Ithelpsyoutounderstandtheperformance
ofyourwebsite,understandthebehaviourofthevisitors,helpsyou
performbetterintermsofconversionsandsoon.
Apartfromthesefreetools,somenotablepaidtoolsare
Moz:Ithelpsbusinessestoanalyseandgetinsightsabouttheir
websitesandtheircompetitors.

8. Ahrefs:Ahrefsisthebesttoolifyouwanttocheckyouroryour
competitor’sbacklinks.
SEMRush:SEMRushhelpsyoucheckthehealthofyourbacklink,the
positionofyourkeywords,anderrorsinyourwebsite.
ScreamingFrog:Itcrawlsyourentirewebsiteandlistsoutallkey
elementslikeinternallinks,externallinks,titles,descriptions,HTTP
statuscode,andmore.
20.Whatisado-followlink?
Ans:AnySEOInterviewQuestionandAnswersguidewon’tcomplete
withoutthisquestion.Do-followisthedefaulthyperlink.Whensearch
enginesfindsadofollowlink,itcrawlsthepageandpassauthority
(alsocalledaslinkjuice)fromonewebsitetoanother.Moredo-follow
linksfromhighauthoritysitesmeanspossibilityofbetterrankingin
SERPasbacklinkisstillanimportantrankingfactor.
Exampleofado-followlink:
<ahref=”https://www.upgrad.com”>Do-followlinkExample</a>

9. 21.WhatisaNo-followlink?
Ans:Again,oneoftheimportantSEOinterviewquestion.No-followis
anothertypeofbacklinkwherewebmasterscantellsearchengines
thatnottofollowthespecificlink.
Well,itdoesn’tguaranteeGoogletonottofollowthelinks.Businesses
usenofollowlinkwhentheylinksocialmediasitesoranyotherthird
partysitesanddon’twanttopasstheirlinkjuicetothosewebsites.
22.Whatisthedifferencebetweendo-followandno-followlinks?
Ans:ADo-followlinkpassesthelinkjuicefromonedomaintoanother
andtheno-followlinkdoesn’tpassthelinkjuice.
ADo-followlinkismorevaluableintermsofSEOandNo-followlinks
arelessvaluable.
23.WhatisOn-PageSEO?
Ans:On-PageSEOisthelistofactivitiesperformedinthewebsiteto
increasetheperformanceofthewebsiteinranking,userexperience
andconversion.

10. Primaryaspectsofon-pageSEO:
Pagetitle,Metadescriptions,Metatags,URLStructure,Bodytags,
Keyworddensity,Image,Internallinking.
24.Whatisakeyword?
Ans:Keywordsarewordsorphrasessearchengineusersusetofind
relevantcontent.Theyarealsoknownasqueries.
Whenwefigureoutthelistofkeywordsyourpotentialusersuse,after
thecompleteanalyzation,wehavetoimplementthosekeywordson
relevantwebpagesandoptimizeittorankhigheronsearchengines.
25.Whatiskeywordfrequency?
Ans:Keywordfrequencyisthenumberoftimesaspecifickeyword
phraseappearsonawebpage.Whileoptimizingawebpage,we
havetomakesurewedon’tusethekeywordsomuchthatbecomes
keywordstuffing.
26.WhatisKeywordDifficulty?

11. Ans:Keyworddifficultyisametrictodefinehowdifficultitistorankfor
aspecifickeyword-basedonitspopularityandcompetition.Higherthe
keyworddifficulty,moretimeornumberofbacklinksmightbeneeded.
27.WhatisKeywordDensity?
Ans:KeywordDensityisthepercentageoftimesakeywordorphrase
appearsonaspecificwebpage.Whenthekeyworddensityisfar
higherthantherecommendedlevel,itmighttriggersearchenginesto
thinkit’skeywordstuffing.So,weneedtomakesurethekeyword
densityisnottoohighforanyprimaryorsecondarysearchphrases.
Forexample,ifakeywordappears5timesinanarticleof200words,
thedensitywouldbe2.5%.Thereisnoidealkeyworddensitybut
3-4%isconsideredasbestpracticeforSEO.
28.WhatisKeywordStuffing?
Ans:KeywordstuffingisablackhatSEOmethodwhichincreasesthe
numberofkeyworddensitytoafarhigherrangeinordertorankfor
potentialkeywords.Afterthepandaupdate,it’snotrecommendedto
keywordstufftomanipulatesearchenginesandshouldbeavoidedat
allcosts.

12. 29.WhatisNAP?
Ans:NAPstandsforName,Address,PhoneNumber.
NAPisoneofthecriticalaspectofLocalSEO.Ithelpssearchengines
tounderstandandidentifythelistofcompaniestobedisplayedfor
specificlocation-basedsearches.
30.Whatislongtailkeyword?
Ans:Longtailkeywordsarephraseswhichhavemorethan4words
andveryspecificinnature.
31.WhatisbouncerateinSEO?
Ans:AnySEOInterviewQuestionandAnswersguidewon’tcomplete
withoutthisquestion.Oneofthemostcommonquestioninany
GoogleAnalyticsinterviewquestion.Bouncerateisthepercentageof
websiteuserswholeavesthewebsitefromthelandingpagewithout
visitinganyotherpageorwithouttakinganyspecificaction.
AccordingtoGoogle,Bouncerateissingle-pagesessionsdividedby
allsessionsorthepercentageofallsessionsonyoursiteinwhich

13. usersviewedonlyasinglepageandtriggeredonlyasinglerequestto
theAnalyticsserver.
Tolowerthebouncerate,increasetheengagementonyourpage
(withthehelpofinternallinks,CTA,etc),increasepagespeed,
matchinguserexperienceandmore.
Bounceratebenchmarkschangefromgenretogenre.Blogstendto
havehighbounceratesandB2Bsitesshouldhavelesser.
Benchmarksalsochangebasedontheindustry.
32.Whatareheadertags?
Ans:Headertagsarenothingbutheadertagsinyourpage.
Itrangesfrom<h1>to<h6>withH1beingthebiggestandH6being
thesmallerheader.H1andH2isconsideredtobethemostimportant
forSEO.
Itisrecommendedtoutilizeyoursecondarykeywordsinheadertags
whereveritfeelsnaturalanddoable.
33.Whataremetadescriptions?

14. Ans:MetadescriptionsareHTMLattributeswhichconveyswhatthe
pageisabout.Itprovidesthedescriptionaboutthewebpagenotonly
tosearchenginesbutalsotousers.Userscanreadthemeta
descriptionsbeneaththeTitleofthewebpageinsearchengine
resultspage.
MetadescriptionsareoneoftheimportantSEOtagswhereits
recommendedtooptimizeforkeywords.Apartfromthat,itiscrucialto
designametadescriptioninawaythatuserswanttoreadmoreabout
yourwebpageandthusimproveyourCTR.
34.WhatareInternalLinks?
Ans:Internallinksarehyperlinksthatconnectsonewebpageto
anotherwebpageofyourdomain.Internallinksstructureisvery
importantforbothuserexperienceandsearchengines.
Internallinksstructureshouldbewellplannedkeepingusersinmind
sotheycannavigatethewebsitewithoutanyconfusion.Keepevery
importantpagewithin2,3clicksfromthehomepage.LinkDepthisthe
numberofclicksrequiredtoreachapagefromhomepage.Keepall
yourimportantkeypageslinksinthehomepage.

15. Internallinkshelpsearchenginestocrawlandindexthewebpagesof
thewebsiteandhelpslinkjuicepassfromonepagetoanother.If
properlyoptimized,rightplacementsofinternallinksreducethe
bouncerateofthewebpage.
35.Whatareoutboundlinks?
Ans:Outboundlinksarelinksthatlinksyourwebsitetoanother
website.
HavingtoomanyoutboundlinksmighthurtyourSEOastheypass
linkjuicefromyourdomaintoanotherdomains.Itisrecommendedto
haveno-followlinkstooutboundlinkstoavoidpassingonauthority.
Keepingfewoutboundlinkstohighauthoritysitesmightbehelpfulas
youtellsearchenginesmoreaboutthecontentyouhaveandit
createsaconnectionfromyourwebsitetootherrelevantwebsites.
36.Whatareinboundlinks?
Ans:Inboundlinksarelinkscomingfromanotherdomaintoyourown
domain.

16. 37.Differencebetweenaninboundlinkandanoutboundlink?
Ans:Inboundlinksareincominglinksfromotherdomainstoyour
domain.Outboundlinksarelinksthatlinksyourwebsitetoanother
website.
38.Whatisrobots.txt?
Ans:Robots.txtisatextfile.Itisthroughthisfile.Itinstructssearch
enginecrawlersaboutindexingandcachingofawebpage,fileofa
websiteordirectory,domain.
39.Whatareanchortexts?
Ans:Anchortextistheclickabletextinahyperlink.Anchortextshelp
usertounderstandwhatthepageisabout.ItalsoholdsSEOvalueif
keywordsimplemented.Butincaseofoveroptimized,mightget
punishedfromGoogle.
Anchortextshouldbenaturalanddiversityisimportantlikebranded,
longtail,imagelinks,partialandexactmatches.
40.WhyisanchortextimportanttoSEO?

17. Ans:Searchenginesuseanchortexttounderstandthecontextofthe
pageitislinkingto.ThisholdssomeSEOvalueintermsof
understandingsearchengineswhatthepageisabout.
41.WhatisTitleTag?
Ans:TitletaghelpsGoogleanduserstounderstandthepurposeofa
webpage.Optimizingpagetitleisanimportanton-pagetaskwhere
it’srecommendedtouseyourprimarykeyword.Also,thetitletag
shouldbegoodenoughtomakesearchenginevisitorsclickonitand
visityourwebpage.
42.WhatisSEOFriendlyURLs?
Ans:Again,oneofthepopularSEOinterviewquestions.SEOFriendly
URLsareURLswhichareeasyforbothsearchenginesandusersto
understand.URLswhicharestaticinsteadofdynamic,without
parameters,keywordoptimized,reader-friendly&short.
43.WhatisRobotsMetaTag?
Ans:RobotsMetaTagtellsthesearchengineshowtotreatthepage
withcommandslikeFOLLOW,NOFOLLOW,INDEX&NOINDEX.

18. 44.Whatis301redirect?
Ans:ThisSEOInterviewQuestionistounderstandyourtechnical
knowledge.301redirectisapermanentredirectmethodtoredirect
usersandsearchenginestoredirectfromoldURLtonewURL.When
awebmasterwantstoredirectfromoneURLtoanotherforvarious
reasons,301isconsideredasthebestasitpassesmostoflinkjuices
fromtheoldpagetothenewpage.
301isbetterforSEOcomparedto302oranotherJSrelatedredirects
intermsofpassingauthorityandvalue.
45.WhatisSearchConsole/WebmasterTools?
Ans:GoogleSearchConsole,previouslyknownasWebmasterToolsis
atoolGoogleprovidestowebmastertocheckthehealthoftheir
websiteintheeyesofthesearchgiant.
Notonlywebmastercananalysethevariousaspectsofthewebsite
likecheckingindexingstatus,crawlerrors,crawlstatus,keyword
performance,backlinks,butalsocanbeabletodisavowurls,applyfor
pagereindex,uploadXMLsitemap,etc.IfyouareattendinganSEO
interviewlearn&practicemoreonthis.

19. 46.WhatisALTTag?
Ans:AlttagisanHTMLattributethathelpsustogiveadescriptionto
everyimageyoupublishinyourwebsite.Ifanyreason,theimagecant
bedisplayedinthebrowser,userscanreadthealttagsand
understandwhattheimagerelateto.Italsohelpssearchenginesto
understandwhattheimageisabout,whichhelpsthemtounderstand
moreaboutthepage.Alttagscanincreasetherankingofthe
website’simagesinImagesearchofsearchengines.
47.WhatisOff-PageSEO?
Ans:Off-PageSEOisthelistofactivitiesperformedawayfromthe
websitetoimprovetherankingandvisibilityofthewebsite.
PrimaryaspectsofOff-PageSEO:
GuestBlogging,ReverseGuestBlogging,SocialNetworkingSites,
Pressrelease,etc.
48.WhatarebacklinksinSEO?

20. Ans:Whenonewebsitelinkstoanotherwebsite,thatiscalledas
backlinks.BacklinksareanimportantSEOrankingfactor.Thereare
twotypesofbacklinks.NofollowandDofollowbacklinks.
Whenawebpagegetsmultiplerelevantbacklinksfromauthoritysites,
Googleandothersearchenginesconsiderthepagetobemore
relevanttothesearchquery,thusimprovingtherankofthewebpage.
Thenumberofthebacklinksarenotalwaysimportantbutthequality
andrelevancymakesbigimpact.
49.Howimportantarebacklinks?
Ans:Googleconsidersbacklinkslikeavote.Themorebacklinka
websitehas,themorepopularandimportantitis.Butaswe
mentionedintheearlyanswer,justthenumberisnottheonlyfactor.
Therearesomanyotherfactordecidedhowmuchvalueevery
backlinksbringstoyourwebsite.Theauthorizationofthewebsite,the
relevancyofthewebsite,thevalueofthepagewherewegetbacklink
from,locationofthepagewherewegetbacklinkandsoon.
Onehighqualitybacklinkismorevaluablethantenlowquality
backlinks.IfyouareintoERPbusinesses,thelinksyougetfrom

21. websites/blogsrelatedtoERPhasmorevaluablethannon-ERP
relatedwebsites.
50.WhatisSearchEngineSubmission?
Ans:Searchenginesubmissionisaprocessingofsubmittingyour
websitetopopularsearchenginestomakesureitgetscrawledand
indexed.
But,thisprocessisnotnecessaryanymoreassearchenginesare
waysmarterandhavethecapacitytofindyourwebsiteandindex
easilywithoutyouneedingtosubmitittothemmanually.
51.WhatisForumPosting?
Ans:Forumpostingisanoff-pagetechniquewhereyoucreateaprofile
onrelevantforum,createathread,engagewithotherusers,
participatinginonlinediscussionstogetbacklinkstoyoursite.This
couldhavebeenagreatwaytoreachouttopotentialusersand
engagebutsomeadvertisersspammedtheprocessandthuslostits
trustability.Butstill,ifyoucanengagewithusersandeducatethem,
cleartheirdoubts,helpthemfindthesolution,wecanstillutilizethis
method.

22. 52.Whatisreferraltraffic?
Ans:Referraltrafficisthevisitsyougetfromthirdpartydomains.You
canimprovethereferraltrafficbybuildingorearninglinksfrom
potentialandrelevantwebsites.
53.WhatisPPC?
Ans:PayPerClickorPPCisakindofadvertisementcampaignin
whichadvertisersarechargedwhenusersclickontheadvertisement.
TheamountchargedontheadvertiseriscalledCostPerClick(CPC).
MostPPCadvertisingwillincludeaCPMcomponentaswell.CPMis
anabbreviationforCostPerMille,orinplainEnglish,costper
thousandAdimpressions.
54.WhatisCTR?
Ans:ItisoneofthecommonSEOinterviewquestions.CTRstandsfor
ClickThroughRate.WecangettheCTRbydividingthenumberof
impressionsbythenumberofclicks.Example,ifyougot15clicksout
of150impressionsyourCTRwouldbe10%.CTRisnotadirect
rankingfactorbutinalongrunitcanimprovestherankingonSERP.

23. 55.WhatisCanonicalURL?
Ans:Whentherearemultiplevariationsofapage,canonicalURLisa
wayoftellingsearchengineswhichspecificURListheoriginaland
whichoneyouwanttobelistedinsearchengines.CanonicalURL
helpswebsitestoavoidduplicateissues.Therecanbemultiplecases
youcanhavecanonicalissuessuchasdifferentdynamicparameters
ofsamepage,printversion,andmore.
56.WhatisanHTMLSitemap?
Ans:HTMLsitemapisawebpagewhereuserscanabletoaccessthe
listofpagesinaproperstructure,organizedinawaythattheycan
understandandnavigatethesitesmoothly.
57.WhatisanXMLSitemap?
Ans:XMLstandsforExtensibleMarkupLanguage.XMLsitemapis
intended,designedonlyforsearchengines,timeofthelast
modificationsperformedonthem.Itliststhewebpagesandhow
frequentlythosegetsupdated.XMLsitemapisawayforustoask
searchenginestocrawlandindexallourimportantpagesfrequently.

24. Sitemapisoneofthefirstthingsearchenginessearchwhenitfindsa
website.
58.ExplainLSI
Ans:LSIStandsforLatentSemanticIndexingKeywordsare
semanticallyassociatedwithprimarykeywordthatvisitorsusedinthe
searchengines.
59.WhatisGoogleAlgorithm?
Ans:Googlealgorithmisasetofrules,commandsandcodesthat
helpsthesearchenginetofindrelevantsearchresultstouserqueries.
Itissaidtobemorethan200rankingfactorsGooglealgorithmusesto
rankawebpageforspecifickeywords.Hummingbirdisthename
providedtotheGooglealgorithmandeveryyearthousandsof
updatesareimprovingthealgorithminmultipleways.
60.WhatisGooglePenalty?
Ans:AccordingtoWikipedia:

25. “AGooglepenaltyisthenegativeimpactonawebsite’ssearch
rankingsbasedonupdatestoGoogle’ssearchalgorithmsormanual
review.[dubious–discuss]Thepenaltycanbeaby-productofan
algorithmupdateoranintentionalpenalizationforvariousblack-hat
SEOtechniques.”
Googlealgorithmsautomaticallypenalizeyourwebsitewhenyou
violateanyGoogleguidelines.Googleexecutivesmanuallypenalize
anywebsiteiftheycatchthewebsitedoinganythingagainstthe
guidelines.Youreceiveanotificationinyoursearchconsolewhenthat
happens.
61.WhatisPandaUpdate?
Ans:GooglehasintroducedPandaupdatein2011topenalizeor
devaluelowerqualitywebsitesbasedonlowqualitycontentand
rewardhigh-valuewebsites.
Googlepandade-ranksorpenalizespageswithlessamountofuseful
contentandpageswithduplicatecontent.
62.WhatisPenguinupdate?

26. Ans:Googleintroducedthepenguinupdatedin2012tofindsites
whichhavespammybacklinksanddevalueorpenalize.Penguinwas
intendedtofindlinkfarms,buyinglinks,blognetworksandeveryother
blackhatlinkbuildingmethods.PenguinupdatehelpedGooglefind
websiteswhichareviolatingGoogle’sguidelinesandbuilding
backlinksjusttoimprovetherankinginSERP.
63.WhatisHummingbirdUpdate?
Ans:HummingbirdisthenameoftheGooglesearchalgorithm
overhaulhappenedin2013.Hummingbirdhashelpedtomakesearch
moreaboutcontextandlessaboutkeywordsandithelpsGoogle
betterunderstandtheintendofthekeywordsnotjustkeywords.
Thebetterandimprovedinterpretationsoftheintentioniswhatspecial
aboutthehummingbird.
64.WhatisMobilegeddonupdate?
Ans:MobilegeddonupdateisthewayofGoogletellingwebmastersto
maketheirwebsitesmobilefriendlyinordertobegivenpriorityon
searchengineresults.AsthenumberofpeopleusesGoogleon
mobiledeviceskeepsonincreasing,Google’sintentionistogivebest

27. experiencetoallmobileusersbyprovidingthemmobilefriendlyweb
pagesinresults.AfterMobilegeddonupdate,mobilefriendlinessofa
pagehasbecomeanessentialfactorinrankingthewebsitesinthe
SERPs.
65.GooglePigeonUpdate?
Ans:GooglePigeonisanupdatetoincreasetherelevancyandquality
oflocalsearches.
66.ListdownthetoolsyouuseforSEO?
Ans:Here,youneedtolistoftoolsyouhaveusedinthepast/present
like
GoogleAnalytics,GoogleSearchConsole,SEMRush,SimilarWeb,
ScreamingFrog,Ahrefs,Alexa.
67.Whatarerichsnippets?
Ans:Richsnippetsisaformofstructureddatawhichhelpswebsitesto
givemoreinformationtothereadersandhelpsthemtogetmore
clicks.Richsnippetsdon’tdirectlyimprovetherankingofawebpage

28. butifpresentedwell,itcanincreasetheCTRofthewebpagewhich
canincreasetherankinginalongrun.
68.WhatisCloaking?
Ans:Cloakingisablackhattechniquewheretheuserfindsdifferent
webpagecontentwhencomparedtothatwebpagecontentsearch
enginefinds.Cloakingamethodoftrickingsearchenginealgorithmto
indexatotallydifferentkeywordstuffedwebpagebutdisplayingthe
actualpageonlytousers.
69.WhatareDoorwayPages?
Ans:Doorwaypagesareablackhatmethodwhichshouldbeavoided.
Doorwaypagesarethepagessearchenginesusersfirstvisitafter
clickingasearchengineresultbeforeenteringthereallandingpage.
Theyareoptimizedforsearchenginesandoncetheuservisitsthe
doorwaypagestheyareautomaticallyredirectedtothereallanding
page.
70.WhatdoesEATmean?
Ans:Expertise,Authority&Trustworthiness.

29. 71.Howtodecreasetheloadingtimeofthewebsite?
Ans:Wecandecreaseloadingtimeby
OptimizeCSSdeliverytoreduceHTTPrequest
Usingexternalstylesheets
Compressedimages(withoutcompromisingthequality)
Minifyingcode
Enablebrowsercaching
UseCSSspritestoreduceHTTPrequest
Lessself-hostedvideos
72.WhatisGoogleAnalytics?
Ans:ThisisalmostalwaysthefirstGoogleAnalyticsinterviewquestion
youwillface.GoogleAnalyticsisafreewebanalyticstoolofferedby
Googletohelpyoutrackandanalyzetheperformanceofyour
website.

30. GoogleAnalyticsrecordsvariousactivitiesofuserswhentheyvisit
yoursitelikeuserengagement,visitorflow,numberofconversions,
alongwithattributessuchasage,gender,interestswiththehelpof
trackingcode.
GoogleAnalyticsaggregatesthedatainmultiplewayslikeUserlevel,
Sessionlevel,Pageviewlevel,Eventlevel.
Themainpurposeofthetoolistohelpyoumakedecisionstoimprove
thesiteperformanceandrevenue.
73.Whatareallthecrucialfactorstoimprovetheranking?
Ans:Thecontentqualityofthewebpage
Howfresh,in-depthyourcontentis
Authorityofyourdomainforthesubject
Numberofqualityandrelevantbacklinks
74.WhatarethecommonSEOMistakestobeavoided?

31. Ans:ThisSEOInterviewQuestionistocheckyourexperienceand
cautiousness.Someofthecommonmistakestobeavoidedare:
Notconsiderateaboutthefreshnessandthequalityofthewebpage
Nothavinguniquetitleanddescription
Optimizingforverybroadkeywords
Keywordstuffing
Buildingmultiplelowqualitybacklinks
Usingpoorly-writtencontent
104.HowdoyouoptimizeanURL?
URLsshouldbeoptimizedforkeywords,URLsshouldbesimple,
shortandeasyforreaderstounderstand.
75.WhatisMobileFirstIndexing?
Ans:MobilefirstindexingimpliesthatGoogleusethemobileversionof
thecontentforindexing.

32. 76.WhatisPressReleaseSubmissioninSEO?
Ans:Pressreleasesubmissionisaprocessofwritingnewsworthy
contentlikenewreleases,partnerships,newhires,etcandsubmit
themtopopularPRsitesforlinkbuildingandtoincreasethevisibility
ofthewebsite.Tomakesuretheypublishit,thecontenthastobe
interestingandimportant.
77.Howtosayaspecificlinkisabadone?
Ans:Linksfromirrelevantandlowauthorisedwebsites,linksfromlink
exchanges,toomanyanchor-optimizedlinksfromsinglepage,and
linksfrompenalizedwebsites.
78.WhatisRankbrain?
Ans:RankbrainisapartofGoogle’sHummingbirdsearchalgorithm.
GoogleutilizesRankbraintounderstandtheintendofsearchqueries.
ItsanAIsystemtoprocesspagestounderstandanddecidethe
relevantresultsforspecificnewqueries.RankBraincanlearnand
understandnewpatternswhichhelpstofindqualityresults.Thereis
nowaytooptimizeawebsiteforRankBrainbutjusttoconcentrateon
qualitycontentasRankBrainishardlyaboutkeywords.
79.WhatisBERTalgorithm?

33. Ans:BidirectionalEncoderRepresentationsfromTransformersisan
algorithmupdatedwhichhelpsGooglewithadeeplearningalgorithm
forNLP.NaturallanguageprocessingcanhelpGoogletounderstand
thecontextofthesentenceaslikeahuman.
80.WhatisSEOAudit?
Ans:SEOAuditisanactivityofevaluatingthehealthofthewebsite.
TherearemultiplesectionsinvolvedinSEOauditlikeOn-Page,
Off-PageandTechnicalSEO.
SEOAudithelpstofindtheissuesinthewebsitewhichshouldbe
fixedtoimprovethewebsiteranking,userexperienceand
conversions.
Someoftheprimaryaspectsare:Indexability,on-page,content
quality,technicalSEO,navigation,speedofthewebsite,structuringof
thewebsite,anchortexts,off-page,referringdomain–backlinkratio,
metadata,qualityofthereferringdomains,competitiveanalysis,etc.
81.Whatisalinkaudit?

34. Ans:Linkauditisanactivitytoauditthebacklinksofyourdomain.Link
audithelpsyoutounderstandthetypeofbacklinksyoureceive,also
toliststobacklinksyouwanttoaddtoyourdisavowlist.
82.WhatisGoogle’sRichAnswerBox?
Ans:ThisisoneoftheadvancedSEOinterviewquestion.Google’s
methodofhelpingtheuserstofindtheanswertotheirquerieswithout
clickinganywebsiteisGoogle’srichanswerbox.Youcanfindthese
whensearchforweatherreports,distance,cricketscore,unit
conversions,calculators,textbasedanswersandmore.
83.WhatisDisavowTool?
Ans:DisavowToolisaGoogleSearchConsoleTooltoallow
publisherstoconveyGooglethatcertainlinksfromotherdomains
shouldnotbeconsideredandshouldbeavoided.Ithelpsthewebsites
toavoidanyactionsbasedonbadlinks.But,thetoolshouldbe
handledverycarefullyandifnotusedwithcautious,itcanharmthe
websiteperformanceinsearchengines.
84.WhatisGuestPosting?

35. Ans:Guestpostingisoneofthebestlinkbuildingactivitywhereyou
contactarelevantandqualitywebsiteandoffertowriteforthemand
gettingacontextuallinkbacktoyourpage.Somewebsitesletyou
havelinkonlyontheauthorbioandsomewebsitesletyouhavelink
in-bodyforasmallfee.
Guestpostingincreasesthevisibilityofyourwebsiteamongyour
targetedcustomersandpotentialtraffictoyourwebsiteandimproves
theauthorityofyourwebsite.
85.WhatisSchemaMarkup?
Ans:VeryregularSEOInterviewQuestion.SchemaMarkupisa
structureddatayouimplementinthewebsiteforsearchenginesto
understandyourwebsitebetterandprovideadditionalinformationto
usersonSERP.Itdoesn’timprovethesearchrankingofthewebsite
buttherichsnippetimprovestheCTRofthelistingthusimprovesthe
rankinginlongrun.