SEO INTERVIEW QUESTIONS AND ALL DIGITAL MARKETING

. In Google analytics we can able to check the complete user performance on our website like which page they have got the more traffic and also which location we got the customers

1. DIGITAL MARKETING (SEO)

LEVEL - 1(Basic level)


1. What are the types of SEO ?
A . there are three types of SEO
. on page seo
. off page seo
. Technical seo
2. Name some of the ON-PAGE Techniques ?
A . there are some Techniques like
. Meta Title
. Meta Description
. URL Structure
. Alt tags
. Header Tags
. Content optimization
. Keyword Density
. Internal links
. External links
3 . Name some of OFF- PAGE Techniques ?
A . there are some of the Off Page Techniques like
. Social Bookmarking
. Article Submission
. Blog Submission
. Search engine Submission
. Web 2.0
. PR Submission
4 . Name some of the Technical SEO Techniques ?
A . there are some of the Techniques are
. Sitemap
. Indexing
. Crawling
. Robots.Txt
. Canonical Urls
. Redirections
5 . What is the length of Title and Description ?
A . the length of the Meta title is 55 to 60 characters and Description length is 155 to 160
characters

6 . What is the length of the URL ?
A . The length of the URL needs to be 1028

2. DIGITAL MARKETING (SEO)
7 . what is the use of ON-PAGE seo ?
A. the use of ONPAGE seo is we need to improve the page performance and also we can
able to identify the meta title and Description it will help you to rank your website in
your SERP


8 . What is the use of Off- Page SEO ?
A . the use of the Off Page SEO is we can able to build our website Quality Backlinks.
9 . How to get the Quality Backlinks ?
A . By working on off page SEO Techniques like social book marking , article submission
, blog submissions , forum submissions after that i will check the Domain Authority(DA)
, Page Authority (PA) . DA needs to be above 50 sites

10 . Name some of the SEO tools ?
A. Semrush
B. Ubersuggest
C. Aherf
D. Seo conductor

11 . Name some of the Seo Audit tools ?
A . (1) Seo ptimer ,(2) seo site checkup.

12 . What is Audit Report ?
A. To find the mistakes of our websites
13 . What is competitor analysis ?
A . The competitor analysis is nothing but compare to other competitor websites.
14 . What is the Differences between on page and off page SEO ?
A . the on page SEO is nothing but working on our own websites to fix the issues of meta
title , meta description , url some other factors.
Off page SEO is nothing but working on other websites to push our website in SERP

15 . What is Analytics and Search console?
A . In Google analytics we can able to check the complete user performance on our
website like which page they have got the more traffic and also which location we got
the customers.
In Google search console we can able to check the complete website performance like
weather our website pages are crawled or not, indexed or not we will also check 404
errors, redirections.

3. DIGITAL MARKETING (SEO)
LEVEL 2

1 . The most relevant ranking factors?
A . Quality Content , Technical SEO , Quality and relevant Backlinks , mobile friendly,
page speed , user experience
2 . What are the differences of keyword ranking and keyword difficulty , keyword
frequency ?
A . The amount of times a specific keyword phrase occurs on a web page is known as
keyword frequency
Keyword Difficulty: The keyword difficulty metric measures how tough it is to rank for
a given term based on its prominence and competitors.
Keyword Density: Keyword density is the proportion of times a term or phrase occurs
on a web page. Search engines may mistake the keyword frequency for term stuffing
when the keyword frequency

3 . What is robots.txt?
It's a text file called robots.txt. It's everything done via this file. It addresses search
engine crawlers how to index and cache a website, a webpage or directory's file, as well
as a domain.
4 . What is Robot's Meta Tag?
With directives like FOLLOW, NOFOLLOW, INDEX, and NOINDEX, the Robots Meta Tag
directs search engines to handle the page.
5 . What is an HTML Sitemap?
HTML sitemap is a new website that allows people to view a list of pages structured to
understand and traverse the site quickly.
6 .Explain LSI ?
LSI Keywords are semantically linked to the principal term used by visitors in search
engines.

When we use LSI keywords to improve a page, the keyword relevance will rise. LSI
allows you to optimize keywords on a web page without worrying about keyword
stuffing.

7 .What method do you use to redirect a page?
In general, 301, 302, and Meta Refresh are the three most widely used redirects.

Meta Refresh,

301, "Moved Permanently"—recommended for SEO

302, "Found" or "Moved Temporarily."

4. DIGITAL MARKETING (SEO)

8 . What is the difference between a do-follow and no-follow and how are they used?
A . No-follow links exist because we don’t want every single webpage or link to be
something a search engine crawls and ranks. Therefore, no-follow link attributes tell
search engine bots not to follow a certain link. The link is still clickable for a user, but
not followed by a bot. On the other hand, all other links could be considered do-follow
links, even though they don’t have to have special attributes to tell the search engine
bots to follow them—the bots will by default.

9 . What is the most important thing to look for when doing keyword research?
A . This is a subjective question! People new to SEO tend to focus on popular keywords
without considering the competitiveness of that keyword, so that’s something you could
mention. Search volume and relevancy are other factors you might discuss.

10 . What is a canonical issue?
A . Canonical issues are most frequent when a webpage/website has many URLs that
contain the same or comparable information.

11 . How do you use content marketing for SEO?
A . Content marketing is crucial to effective SEO because Google wants quality content,
it gives you content to optimize for SEO, and it creates content other websites will link
to (when done right). Content marketing is often done via a blog,

LEVEL 3 (Complete) :

1. What is the most important thing to look for when doing keyword research?
This is a subjective question! People new to SEO tend to focus on popular keywords
without considering the competitiveness of that keyword, so that’s something you could
mention. Search volume and relevancy are other factors you might discuss.
2 . What is a canonical issue?
Canonical issues are most frequent when a webpage/website has many URLs that
contain the same or comparable information.

3. How do you use content marketing for SEO?
Content marketing is crucial to effective SEO because Google wants quality content, it
gives you content to optimize for SEO, and it creates content other websites will link to
(when done right). Content marketing is often done via a blog,

5. DIGITAL MARKETING (SEO)

4 . What is web crawling?

Web crawling is the process where search engine bots crawl websites for indexing.
Those are called a spider or spider bot. Crawlers use hyperlinks to visit other pages,
documents and bring information back to the web servers for indexing. Once the
crawler visits a page, it makes a copy of it and adds it URLs to indexing.
5 . What is DA?

One of the most common question in any SEO interview. DA which stands for Domain
Authority is a metric developed by MOZ. It ranges from 0 to 100. The higher the better.
The more DA you have the better the possibility of ranking.

6 . What is White Hat SEO?

One of the most common question in any SEO interview question and answers guide.
White Hat SEO is a process of improving your search engine rank following the
guidelines of search engines without compromising on your methods. White Hat SEO
doesn’t involve in manipulating search engines with shady methods but instead
involves in building search engine friendly website and user experience. White hat
involves in creating quality content which provides value to the visitors and helps them
to earn links instead of building backlinks.

7. What is Black Hat SEO?
Black Hat SEO is a process of trying to manipulate search engine algorithms to improve
the search engine ranking. It violates search engines’ guidelines. Black Hate SEOs
practice the methods to get immediate results instead of building a website with users
in mind. There are so many Black Hat methods they utilize and search engines identify
and offer penalty if get caught. Black Hat methods might be helpful

8 . What are all the popular SEO tools available in the market?
This SEO Interview Question is to understand your expertise over tools. Most popular
and important SEO tools are Google Analytics, Google Search Console, Google Keyword
Planner, Bing Webmaster Tools, Ahref, SEMRush, Alexa, Moz, Buzzsumo, and more.

Google Search Console: If you are an SEO, you need to master Search Console. It helps
you to check your website health in the eyes of Google. It helps you to analyse the
performance of your website and helps you optimize it better. It helps you to find the
list of errors in the website. It is completely free tool from Google.

Google Analytics: Free version of Google Analytics is sufficient if your website is mid-
level. It helps you to understand the performance of your website, understand the
behaviour of the visitors, helps you perform better in terms of conversions and so on.

6. DIGITAL MARKETING (SEO)

Apart from these free tools, some notable paid tools are

Moz: It helps businesses to analyse and get insights about their websites and their
competitors.

Ahrefs: Ahrefs is the best tool if you want to check your or your competitor’s backlinks.

SEMRush: SEMRush helps you check the health of your backlink, the position of your
keywords, and errors in your website.

Screaming Frog: It crawls your entire website and lists out all key elements like internal
links, external links, titles, descriptions, HTTP status code, and more.

9 . Why is anchor text important to SEO?
Search engines use anchor text to understand the context of the page it is linking to. This
holds some SEO value in terms of understanding search engines what the page is about.

10 . What is 301 redirect?
This SEO Interview Question is to understand your technical knowledge. 301 redirect is
a permanent redirect method to redirect users and search engines to redirect from old
URL to new URL. When a webmaster wants to redirect from one URL to another for
various reasons, 301 is considered as the best as it passes most of link juices from the
old page to the new page.

11. What makes a website optimized according to you?
Ans. Numerous factors can make a website optimized for ranking on a search engine.
For on-page optimization, you can make sure that the title tags, meta tags, alt tags,
keyword research are done correctly.

For off-page optimization, you can procure quality backlinks from high DA websites. For
technical optimization, you must ensure that the speed of your website is fast and that
the SSL certificate has not expired.


12 . What is the Penguin update?
Ans. Google’s Penguin update was launched in 2012. It is a ranking algorithm that tracks
sites that violate the guidelines of Google Webmaster. It is aimed at reducing web spam.

They have a penalty for websites that rank high with poor quality content or ingenuine
ways that do not serve the end-user. And there was a recent update announced wherein
Google can choose to nullify your practices instead of penalising.

7. DIGITAL MARKETING (SEO)

13. How to remove toxic links from a site?
Ans. Toxic links are links from websites that can tarnish your SEO efforts which can lead
to fewer organic visitors.

14 . Explain – spiders, crawlers and robots. ?
A. Web crawlers have many synonyms – crawlers and robots or bots being a few.
These are automated programs that crawl across the World Wide Web and index
all the content on it.

15 . How can I see what pages are indexed in Google?
A. The easiest way to find out how many (and which) pages are indexed is by Googling:
site:www.my-domain.com
This will give you a list of all the pages Google currently has indexed.





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