SEO Powerhouse - Checklist for Launching Your New Website

ranjanamit1990 22 views 12 slides Jun 05, 2024
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About This Presentation

Just launched your new website or doing audit for any? Don't forget SEO!

This SEO checklist blasts your website off the ground and into search engine glory! Attract organic traffic, ditch the crickets, and watch those visitors soar.


Slide Content

SEO Powerhouse: Checklist for Launching Your New Website Optimizing your website for search engines is crucial for attracting organic traffic. This checklist will guide you through essential SEO steps to ensure your new website thrives online. by Amit Ranjan

Unleash the Data Beasts 1 Tracking & Analytics Integrate essential tracking codes like Google Analytics to monitor website traffic and user behavior. 2 Pro Tip For brand new websites, consider delaying this step for a short while to avoid skewed initial data.

Map It Out HTML and XML Sitemaps Create clear and concise sitemaps to guide search engines through your website's structure. Location Lookout Sitemaps are typically found at /sitemap/ and /sitemap.xml.

Robot Guidance 1 robots.txt Implement a robots.txt file to instruct search engine crawlers on which pages to index and which to skip. 2 File Location Place the robots.txt file in the root directory of your website.

Security Matters HTTPS Ensure your website operates on a secure HTTPS server for user trust and SEO. Search Engine Signal Search engines prioritize HTTPS websites over non-secure HTTP ones.

Smooth Transition 1 HTTP to HTTPS Redirect Set up a 301 redirect to automatically route visitors from HTTP to HTTPS. 2 Verification Tool Use the Ayima Redirect Path extension to double-check the configuration.

Craft Compelling Meta Tags Title Tags Optimize each page with unique and engaging title tags. Meta Descriptions Craft compelling meta descriptions to improve click-through rates.

Optimize for Success Headings Use heading tags strategically to structure content and enhance readability. Image Optimization Optimize images with descriptive file names and alt text. Mobile-Friendly Ensure your website is mobile-responsive and adapts across devices. Website Speed Focus on optimizing loading speed for a superior user experience.

Structured Data for Richness Enhance your website's visibility in search results by implementing structured data (schema markup). This provides search engines with richer context about your content, potentially leading to the display of eye-catching rich snippets in the SERPs. Identify Relevant Schema Types - Determine the appropriate schema markup (e.g., product, article, recipe) to apply based on your website's content and features. Craft Structured Data Markup - Meticulously add the required schema tags and properties to your HTML to accurately describe your web pages. Validate and Test - Use Google's Structured Data Testing Tool to ensure your schema markup is properly implemented and free of errors.

Unlock Google Search Console Register your website with Google Search Console to monitor indexing status, analyze search queries, and gain valuable insights into your website's search performance.

URL Clarity is Key Craft clean and descriptive URLs that incorporate relevant keywords and are user-friendly for both search engines and visitors. Well-structured URLs enhance the overall search engine optimization (SEO) of your website, making it easier for users to understand your site's content and structure.

SEO is a Journey, Not a Destination By following this comprehensive checklist, you'll equip your new website with a solid foundation for search engine optimization (SEO). However, keep in mind that SEO is an ongoing process. Regularly update and audit your SEO practices to maintain and elevate your website's search engine performance over time.