SEO (Search Engine Optimizations )PPT Slides

Seo ppt slides ( Fixed Pattern and Fixed Topics )

1. SEO Proposal

7. Scope of Work

8. Scope Of Work
➔ Our SEO strategy covers key areas to enhance website
performance and search rankings.
➔ Technical SEO involves auditing the site, fixing technical issues,
improving speed, ensuring mobile-friendliness, and optimizing
crawlability.
➔ On-page SEO focuses on keyword research, optimizing meta
tags, internal linking, and content structure for better visibility.
➔ Off-page SEO includes acquiring high-authority backlinks,
competitor link analysis, and optimizing business listings.
➔ Local SEO ensures Google My Business optimization, NAP
consistency, and local citation building.
➔ Content marketing involves creating and optimizing
high-quality, SEO-friendly content to improve engagement.
➔ Reporting & Analytics track website performance, and keyword
rankings, and provide data-driven insights for continuous
optimization.

9. Objective

10. Objective
➔ Increase organic website traffic and improve search
engine rankings for targeted keywords.
➔ Enhance user engagement and improve website
content strategy for better conversion rates.
➔ Strengthen domain authority through quality backlinks
and social media referral traffic.
➔ Optimize website speed, performance, and mobile
responsiveness to enhance user experience.
➔ Improve website architecture and local SEO presence
for better crawlability and search engine indexing.
➔ Implement structured SEO strategies to drive higher
lead generation and sales conversions.
➔ Future-proof SEO efforts by optimizing for voice
search, AI-based search capabilities, and evolving user
intent trends.

11. SEO Strategies

12. Strategies
What We’ll Do
Our SEO specialists will implement a strategic approach to elevate
your website’s performance through a combination of technical
and on-page SEO enhancements. By optimizing critical elements,
we will ensure that your site ranks higher in search results,
provides a seamless user experience, and attracts more organic
traffic.
The Outcome:
●Improve site speed, mobile-friendliness, and overall
functionality for a smoother browsing experience.
●Refine meta tags, headers, and on-page content to enhance
search relevance and visibility.
●Improve site structure and user flow, making it easier for
visitors to find information and take action.
●Implement cutting-edge SEO techniques to strengthen
your website’s search engine positioning and drive
sustained organic traffic growth.

14. Technical SEO - Boost Your Visibility!
What We’ll Do
Our SEO specialists will enhance your website’s technical foundation,
ensuring optimal performance, faster load times, and improved
crawlability for search engines.
The Outcome
●Improved website speed and performance for a better user
experience.
●Enhanced indexing and crawlability, ensuring search engines
can easily access content.
●Secure and error-free website functionality to boost credibility.
●Mobile responsiveness for seamless access across all devices.
●Optimized website structure for easy navigation and higher
engagement.
●Stronger compliance with Core Web Vitals for better search
rankings.

15. Technical SEO Activities
●Optimizing Website Speed: Implementing caching,
compression, and minimizing code for faster load times.
●Ensuring Mobile Responsiveness: Enhancing design and
structure for an optimal experience on all devices.
●Improving Indexing & Crawlability: Creating XML
sitemaps and robots.txt files for better search engine
accessibility.
●Fixing Broken Links & Redirects: Identifying and
resolving broken links to prevent user drop-offs.
●Enhancing Website Security: Implementing SSL
certificates and secure protocols to protect user data.
●Optimizing Core Web Vitals: Addressing factors such as
LCP, FID, and CLS for better rankings.

16. On-Page SEO - Boost Your Visibility!
What We’ll Do
We will optimize your website’s content and structure to improve
search rankings and user engagement.
The Outcome
1.Higher search engine rankings through well-optimized
content and page structure.
2.Increased click-through rates (CTR) due to compelling meta
descriptions and titles.
3.Improved readability and engagement, keeping visitors on
the site longer.
4.Clear and structured internal linking for better navigation.
5.Enhanced media optimization for faster load times and
better indexing.
6.Structured data implementation for improved search engine
visibility.

17. On-Page SEO Activities
●Meta Tag Optimization: Refining title tags and descriptions
for better keyword targeting and CTR.
●Header Tag Optimization: Structuring content with proper
H1-H6 tags to improve readability and SEO value.
●URL Structure Enhancement: Creating clean, descriptive, and
keyword-rich URLs for better indexing.32
●Internal Linking Strategy: Enhancing website architecture by
linking relevant pages to boost navigation and rankings.
●Content Optimization: Refining existing content and creating
new, engaging, SEO-friendly material.
●Image Optimization: Compressing images and adding alt tags
for better load speed and accessibility.
●Schema Markup Implementation: Adding structured data to
help search engines understand and display content
effectively.
●UX & Page Speed Enhancements: Improving user interface
and load times for a seamless browsing experience.

18. Off-Page SEO - Boost Your Visibility!
What We’ll Do
We will implement a powerful off-page SEO strategy focused on
high-quality backlinks and domain authority growth.
The Outcome
1.Increased domain authority through credible and relevant
backlinks.
2.Higher referral traffic from reputable sources leads to
better conversions.
3.Enhanced brand credibility and trust among users and
search engines.
4.Improved search rankings by building a strong backlink
profile.
5.Better online reputation through mentions and
engagement.
6.Wider digital reach with an effective link-building strategy.

19. Off-Page SEO Activities
●High-Quality Link Acquisition: Gaining authoritative and
niche-relevant backlinks.
●Guest Blogging & Outreach: Collaborating with industry
leaders to publish high-quality guest posts.
●Competitor Backlink Analysis: Identifying and leveraging
competitor link-building strategies.
●Social Media & PR Strategies: Enhancing brand visibility
and referral traffic through social platforms.
●Influencer & Blogger Collaborations: Partnering with
niche influencers to expand reach.
●Backlink Monitoring & Cleanup: Identifying and removing
toxic or low-quality links.

20. Local SEO Optimization - Boost Your Visibility!
What We’ll Do
We will optimize your business for local search, ensuring visibility in
relevant regional searches and Google Maps results.
The Outcome
1.Increased visibility for local searches and improved Google My
Business ranking.
2.Higher foot traffic and engagement from nearby customers.
3.Stronger brand credibility through local citations and reviews.
4.Better ranking for geo-targeted keywords in local search results.
5.Increased trust through reputation management and positive
customer feedback.
6.Enhanced local user experience with structured and accurate
business details.

21. Local SEO Optimization Activities
●Google My Business (GMB) Optimization: Ensuring
complete and optimized GMB profiles for better local
rankings.
●Local Citation Building: Listing the business on
high-authority directories to strengthen regional
presence.
●Customer Review Management: Encouraging and
managing reviews to improve credibility.
●Localized Content Strategy: Creating city or
region-specific content to engage local audiences.
●NAP Consistency Across Platforms: Ensuring accurate
Name, Address, and Phone Number details across all
listings.
●Local Schema Markup Implementation: Adding
structured data for enhanced visibility in local search
results.

22. Monthly Roadmap

23. Month 1: Foundation & Technical SEO

24. Month 2: Content Strategy & Link Building

25. Month 3: Optimization & Performance Tracking

26. Financials

27. Service Hours Cost (USD) Service Types
SEO 60 1200 Monthly

Notes:
● The contract will be for 3 Months.
● All charges listed are monthly fees for the specified activities.
● Payment is required in advance each month.
● Paid content publishing charges will be managed by client.
● Website content will be provided by client OR will be chargeable.
Financial Summary

28. Case Study