SEO Stand for SEARCH ENGINE OPTIMIZATION

SE means a software system that is designed to provide you with relevant information.
SEO is the strategy by which you can increase the quantity and the quality of the traffic and also it is the process of making your websites for better search engines so that it can rank higher. Search Engines are:- google, yahoo,yandex, baidu etc.

1. TOPIC:- SEO
Presented By
PREETI CHAUDHARY

2. WHAT IS SE?AND
ITS FUNCTIONS
TECHNIQUES
OF SEO
WHAT IS
SEO?
TYPES OF
SEO
CONCLUSION

3. WHAT IS SEO?
SEO STANDS FOR SEARCH ENGINE
OPTIMIZATION
SEARCH ENGINE (SE):- It is a software
system that is designed to provide you with
relevant information.
Examples of Search Engines are:- Google,
Yahoo, Bing, Yandex, Baidu and
Duck Duck Go.

4. FUNCTIONS OF SEARCH ENGINES:-
CRAWLING= Collecting data from the
internet when a crawler visits a website it
picks over the entire website’s content.
1.
INDEXING= It is the process by which you a
SE adds web content to its index.
2.
3. RANKING= It refers to the website’s
position in the search engine result page.

5. SEO:-
SEO stands for Search Engine Optimization
It is the process of making your websites
for better search engines so that it can
rank higher.
It is the strategy by which you can
increase the quantity and the quality of
the traffic.

6. TECHNIQUES OF SEO:-
WHITE HAT SEO BLACK HAT SEOGREY HAT SEO
It means following the
rules ,ethics and follow
the search engine
guidance.
For example:=Offering
quality content and services,
Fast site loading times and
mobile-friendliness, Using
descriptive, keyword-rich
meta tags etc.

It is a mixture of white hat
and black hat SEO
techniques. It’s not
necessarily a bad
practice but it is done with
the intention to get ahead of
the rankings.
For example:= buying
backlinks, and cloaking
(showing different content
to search engines and
users).
It is a practice against
search engine guidelines,
used to get a site ranking
higher in search results.
For Example:= Hidden Text or
Links, Keyword Stuffing etc.

7. ON- PAGE SEO
OFF-PAGE SEO
LOCAL SEO
INTERNATIONAL SEO
TYPES OF SEO:-
TECHNICAL SEO
1.
2.
3.
4.
5.

8. TECHNICAL SEO:- It means removing the
difficulties that preventing your website from
crawled and indexing on google.
1.
First of all we need to understand your audience,
competitor research , topic research, marketing
research and keywords research.
we have to set up our websites with another 3
websites ie: Google search console(GSC), Bing
webmaster(BWM) and Google analytics(GA).
Install SEO friendly theme.
Makes your website grammar is clear.
Makes sure your website loads faster.

9. Makes sure your website is secure.
Makes sure your website do not have any
duplicant content.
Makes sure that you have a free Google Business
Profile(GBP) :- website’s name.
Makes sure your website is Crawable. HOW TO
CHECK? website’s name/robots.txt
Makes sure your website is indexibility.
Check your broken links or dead links are the
links that send a message to the visitors that the
page no longer exist triggering a 404 error.

10. Create and submit a site map(it is a file
consisting of all the pages on your website also
known as the website map). HOW TO CHECK?
website’s name/sitemap.xml
Create a robots.txt file(it is a file you will create
to give instructions to the search engines how to
crawl pages of your website). HOW TO CHECK?
site name/robots.txt

11. 2. ON- PAGE SEO:- It means doing some activities that your
website search engine friendly. It involves all the activities
that you do on your website to increase ranking ie.
HTML(Hypertext markup language)meta text, image
optimization etc.
3. OFF- PAGE SEO:- It focuses on the ranking factors that
occurs outside of your website like brand promotions, link
building and collaborations with people

12. 4. LOCAL SEO:- It is suited for local businesses
only. In other words, if you have a website and your
goal is to get clients visiting your local store then
you should optimize your website for local SEO.
GUIDELINES:- 1. Makes sure that you have your
business name, address, contact details on all
the pages of your website.
2. Add the local business schema on your
homepage.

13. 3. Create a Google Business Profile.
4. Register your business with trusted directories
such as yelp, yahoo, just dial, yellow pages, sulekha
etc.
5. Promote your website on local directories and
websites. For example:- Online Local Newspaper.
5. INTERNATIONAL SEO:- It is for those people when
you are targeting a globally in a
particular country.
Makes sure your website has a SEO friendly URL
Structure.

14. Use href lang tag for targeting language.
You should use keywords of that country.
You have to target your website to particular SE
or consider the SE preference of that country.
You should also promote your website in local
directories of that country.
You should also add the address of that country.
Use google trends.
Use international signals on your website. It
means use currency of that country.

15. THE IMPORTANCE OF SEARCH ENGINE
OPTIMIZATION IS PRIMARILY THE FACT THAT IT
IMPROVES THE VISIBILITY OF YOUR WEBSITE. IN
MODERN BUSINESS, VISIBILITY IS EVERYTHING IF
YOU WANT TO GO AHEAD. PEOPLE HAVE TO BE
ABLE TO FIND YOU AND THIS IS NOT AN EASY TASK,
HAVING IN MIND THE NUMBER OF COMPETITORS,
I.E. THOSE WHO WANT TO BE POSITIONED FOR THE
SAME KEYWORDS.
AND THAT IS WHY IT IS SOMETHING THAT NEEDS
TO BE LEARNT AND PERFECTED – WHICH BRINGS
US TO THE CONCLUSION THAT SEARCH ENGINE
OPTIMIZATION IS NOT ONLY A RECOMMENDATION
FOR THE MODERN BUSINESS, BUT IT HAS BECOME
A NECESSITY IF YOU WANT TO RUN A SUCCESSFUL
ONLINE BUSINESS.
CONCLUSION

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