SEO techniques black, white and grey hat SEO

Black hat SEO
White hat SEO
Grey hat SEO
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1. SEO Techniques Alia Anwar SEO Student

2. Agenda Black hat SEO White hat SEO Grey hat SEO

3. Black Hat SEO Black hat SEO refers to unethical or manipulative strategies used to improve a website’s search engine ranking. These techniques violate search engine guidelines and can result in penalties. Keyword Stuffing: Overloading a webpage with keywords. Cloaking : Showing different content or URLs to users and search engines to deceive the search engine algorithm. Hidden Text or Links : Hiding text or links on a webpage (e.g., using white text on a white background) to include more keywords without disrupting the user experience.

4. White Hat SEO White Hat SEO refers to the ethical practices and strategies used to improve a website’s search engine rankings. These techniques follow Search engine guidelines. Quality Content: Creating valuable, relevant, and informative content that satisfies user intent. Keyword Research: Identifying relevant keywords and phrases that your target audience is searching. User Experience (UX) : Focusing on site navigation, design, and usability to ensure that users have a positive experience on your site.

5. Grey Hat SEO Grey Hat SEO refers to practices that fall somewhere between White Hat SEO and Black Hat SEO. In which 90-95% white hat techniques and 5-10% black hat techniques used. Article Spinning : Rewriting content from other sources slightly to make it appear original, which can lead to duplicate content issues. Private Blog Networks (PBNs): Creating or using a network of websites to build backlinks to a main site, aiming to improve its ranking artificially.