Sequoia Capital Pitch Deck Template

A reproduction of the official pitch deck template recommended by leading VC firm Sequoia Capital.

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> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template

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1. 1
Sequoia Capital
Pitch Deck Template


Reproduced by PitchDeckCoach from info presented at
http://www.sequoiacap.com/grove/posts/6bzx/writing-a-business-plan

2. Flow
FYI Only – NOT a slide for your deck
Company Purpose
Problem
Solution
Why Now
Market Size
Competition
Product
Business Model
Team
Financials



2

3. Company Purpose
Define the company/business in a single
declarative sentence
3

4. Problem
Describe the pain of the customer (or the
customer’s customer)

Outline how the customer addresses the issue
today
4

5. Solution
Demonstrate your company’s value
proposition to make the customer’s life better

Show where your product physically sits

Provide use cases

5

6. Why Now
Set-up the historical evolution of your category

Define recent trends that make your solution
possible


6

7. Market Size
Identify/profile the customer you cater to

Calculate the TAM (top down), SAM (bottoms
up) and SOM
7

8. Competition
List competitors

List competitive advantages
8

9. Product
Product line-up (form factor, functionality,
features, architecture, intellectual property)

Development roadmap
9

10. Business Model
Revenue model

Pricing

Average account size and/or lifetime value

Sales & distribution model

Customer/pipeline list
10

11. Team
Founders & Management

Board of Directors/Board of Advisors
11

12. Financials
P&L

Balance sheet

Cash flow

Cap table

The deal
12

13. 13
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