SERVICE LIFE CYCLE - DTDC

Description of service life cycle ,SERVICE LIFE CYCLE - DTDC an over View and service mix for DTDC and ad campaign.

1. SERVICE LIFE CYCLE DRUBAJYOTI KAMAKAR MBA (Marketing) 3 rd Semester GCCBA [email protected]

2. Stages of service life cycle T ime Revenue 9/3/2017 2

3. The stages are named as : Introduction Stage . Growth Stage . Maturity Stage . Decline Stage . Re- Growth Stage. 9/3/2017 3

4. INTRODUCTION STAGE New services or new forms of present services are being introduced in this stage . The services being introduced for the first time faces less amount of competition . Usually they are introduced in a small scale which grows if being appreciated by the market. This stage is usually the planning and preparation stage. Initial Feedbacks are very useful for this phase. Strategies should me made to bring in current users to also enjoy the benefits of new services . 9/3/2017 4

5. Growth stage Demand for the product grows quickly causing rapid growth. The flow of cash increases. Market segments start to emerge . The cash flow increase towards the service providers . The price of the service keeps increasing. This leads to increase in competition. The service providers should be acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. 9/3/2017 5

6. Maturity stage The market returns become stagnant . In this stage the market entries become saturated. The competition is so fierce only the strong survive. The service variation between companies almost level off. To keep moving with the current scenario huge investments on marketing needs to be done. Planning for new product development should be started now . 9/3/2017 6

7. Decline stage Re-growth stage The company goes out of business . The revenue generation almost stops in this stage The product is being abandoned after this stage if not the decline is tried to keep up with through rejuvenation . 9/3/2017 7 Re-growth stage In this phase the new product or the new variation of the same product is launched. This phase is acchived through proper investment in innovation ,having dedicated R&D Team . The circle keeps continuing.

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9. Company profile Established in 1990 , Headquartered at Bangalore , DTDC has 7 Zonal offices , 20 strategically located Regional Offices and over 430 operating facilities spread across India. DTDC has now embarked upon its journey of transforming its identity from an Express Document Player to an Integrated Parcels driven business through its strategic partnership with Geopost's DPD group . The brand name is now being re-christened to DTDC Express Limited. The strategy behind the repositioning of the brand is to project DTDC as a complete express logistics player that operates across the globe. 9/3/2017 9

10. Company profile DTDC Express Limited has its presence in more than 500 district headquarters through its large network of more than 10500 franchisees and extends services to over 10,500 Pin codes handling more than 12 million shipments every month . DTDC Express Limited also has a significant global footprint and services 240 international locations including USA, UK, Canada, UAE, Hong Kong, Australia, China and all Asian countries, through its own operations, joint ventures and business associates. A key part of the success of DTDC’s network is the contribution of its people. It comprises of a family of 35,000 people including employees, franchisees and their associates who are committed to its spirit of service. 9/3/2017 10

11. COMPANY SERVICES. 9/3/2017 11

12. Pricing strategy DTDC has stepped up the standards of Logistics Company in India by the introduction of Franchisee concept Initialy it adopted a skimming  pricing  policy as it had a significant advantage due to an absence of any significant competitor in this field. DTDC was able to garner maximum revenues through its excellent services. Later it adopted a reasonable pricing policy to retain its customer base and to tackle its competitors. The company has been successful in penetrating rural  markets  through its reasonable pricing policy especially set up for these areas. 9/3/2017 12

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14. PROCESS 9/3/2017 14

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