Session 1 &2 PPT Sports & Entertainment Marketing SIBM H 2024.pptx

SPORTS AND ENTERTAINMENT MARKETING

1. Sports & Entertainment Marketing Session 1&2

2. The Course 1 st Leg Plan

3. Two big pastimes in the world – Sports & Entertainment

4. The chemistry - Sports & Ent. Industry ‘Victoria Beckham’ to ‘ Virushka ’ Movies on sports – ‘Jerry Maguire’ to ‘ Chak de’ Or just a sport as a backdrop The chemistry of Sports & Music is huge NOTE: To change images on this slide, select a picture and delete it. Then click the Insert Picture icon in the placeholder to insert your own image. ‘Kuch Kuch Hota Hai’

5. The Chemistry .. Waka Waka ,   certified   platinum  by the  Recording Industry Association of America  (RIAA) for selling over one million units in the country. The single attained multiplatinum certifications in several countries, including diamond certifications in  Brazil ,  France ,  Germany  and  Sweden . As of 2019, "Waka Waka (This Time for Africa)" had sold 15 million downloads worldwide, becoming one of the  best-selling singles  of all time. A record of 3.9 Bn. Youtube views

6. History and Progress of the two.. Early Beginnings : The concept of sports entertainment dates back to ancient civilizations, where athletic competitions were infused with theatrical elements, captivating audiences with dramatic flair and competitive spirit. Modern Era : The evolution of sports entertainment in the 20th century saw the emergence of professional leagues, celebrity athletes, and the integration of entertainment elements to enhance the spectator experience. Global Phenomenon : The fusion of sports and entertainment has transcended borders, captivating diverse audiences worldwide and becoming a cultural cornerstone in various societies.

7. Larger than life… High-Octane Performances : The incorporation of pyrotechnics, elaborate stage setups, and musical performances has elevated sports events into grand spectacles, creating an immersive experience for fans. Celebrity Involvement : The integration of celebrity appearances, halftime shows, and interactive fan experiences has redefined the traditional sports landscape, infusing star power and glamour into the arena. Broadcast Innovations : The evolution of sports entertainment is intricately linked with technological advancements, from high-definition broadcasts to virtual reality experiences, enhancing the at-home viewing experience.

8. Commonality is Performance and the resultant Stardom

9. The magic of MJ

10. Sports and our brain Craig Cypher, PsyD,  CMPC (Certified Mental Performance Consultant), an expert in performance psychology at UR Medicine Orthopedics and Physical Performance, shares his great insight into the emotions we feel as avid sports fans—and a great idea to always enjoy the game, even when it ends badly. Why do we get so emotional when our favorite team wins or loses? The emotional rollercoaster we feel when our favorite sports team competes is a testament to the powerful way we personally connect with sports. Just like the athletes on the field invest their heart and soul into the game, we invest our emotions, passion, and time. When your team wins, it's a moment of shared triumph and validation of your loyalty. We experience a surge of adrenaline and dopamine along with that feeling of joy.

11. Sports & frenzy -Familiar pics.. Aren’t they?

12. Play bold- RCB

13. EPL – Club football is life for millions

14. Marketing gets easy if it is a sport or a star Let’s understand the market for sports/Marketing of sports/Marketing using sports

15. Shakira & Activia Danone 1.9 Bn Youtube views

16. ‘Sports’ – It’s big !! .. Sports industry is the second fastest growing sector for brands, outpacing the GDP growth of most countries

17. What makes sports big for marketers?? It’s the market for sports

18. What 7.9 Bn people watch? Football 4.0 Bn Cricket 2.5 Bn Field Hockey 2.0 Bn Tennis 1.0 Bn Volleyball 0.9 Bn Table tennis 0.8 Bn Basketball 0.8 Bn

19. Level of interest Vs Size of business

20. The world of Sports

21. US..Where action is..