Seth Serra Personal Brand portfolio project and portfolio 1

Personal Brand keynote

1. Personal Branding Exploration Project and Portfolio: Week 2 Digital Marketing September 15, 2024 Seth Serra

2. Career Category: Starting My Career After Graduation, 2026 Obtain an entry level job within the digital marketing field at a marketing firm KPI: Meet with at least five individuals in the career field and send out my portfolio to at least fifteen ideal companies by the end of the fourth quarter in 2026 Short Term Career Goal: Open my own Digital Marketing firm by the time I turn thirty years old Long Term Career Goal: 2035

3. Occupation Digital Marketing Potential Job Titles Digital Marketing Specialist Marketing Director Digital Marketing Manager Profession Source: OnetOnline and LinkedIn

4. Target Audience Source: Book Yourself Solid

5. Competition Overall Online Presence: Skills and Proficiencies: Noteworthy Experience: Education: Work Experience: Work Experience: Education: Noteworthy Experience: Skills and Proficiencies: Overall Online Presence: Brittany Smith Seth Serra Part-time content creator for brands such as Influenster, HISA, and California Naturals while also co-producing a ministry show. Bachelor of Media Communication with an emphasis on Communication and Media Studies Top skills consist of communication, Analytics, Creative Content Creation 13 connections, banner image not yet customized, welcoming headshot, thorough profile summaries, and several licenses and certifications. Past work within the industry including working with big companies and completing her degree. None within the designated industry Currently a student at Full Sail university enrolled in Digital marketing, B.S Was made of the youngest Certified Trainers ever within a multi-billion dollar company Certifications in Marketing and Business Administration 7 connection, no image available, and banner image is not yet customized Source: LinkedIn

6. Identity Golden Circle Why? To shed light on products and people that otherwise wouldn’t get the recognition they deserve How? Landing new customers with my outgoing and charismatic personality and marketing their company/products What? Digital Marketing for a marketing company Core Values: Loyalty Honor Resilience Responsibility Disipline Vision: Deliver online marketing of the highest standard while revolutionizing the industry in the process. Guiding Principle: To improve the world through expert mastery and courageousness. Super Power: Being able to communicate with anyone and everyone while leaving them with a lasting impression of myself. Passion: Helping others in difficult situations. Source: Kaye Putnam

7. I help organizations and individuals advertise their products and themselves by giving them the recognition they deserve through digital marketing. Promise: Personable Marketing Position: Promise & Position

8. Networking Industry Events Digital Summit October 3-4, 2024 Atlanta, GA Objective: Elevate your marketing skill set in the heart of Philadelphia through our workshops and sessions, that address tactical, practical and strategic ideas from the best marketing talent in the country. DigiMarCon March 27-31, 2025 Orlando, FL Objective: Our event delivery format recognizes the collective experience of our focused and high-level delegate audiences and leverages this into innovative opportunities for networking and sharing ideas and solutions amongst professionals in the digital marketing, media and advertising industry gathering together. Elevator Pitch: Have you ever seen a product or idea you thought was great but would never have heard about it if you didn’t stumble upon it on accident? Well, What I do is find these products or am reached out to by these companies and give them the recognition they deserve by marketing them online. As a matter of fact, last month I helped build and design a website for a client of mine and their sales are already up 20% from the time the first reached out to me. Mentorship: Seeking a senior marketing executive with at least 15 years of experience in digital marketing; someone willing to teach and help me grow in the career field Source: Digital Summit and Digimarcon

9. Digital Marketing Online ID Calc. Scores Brand Archetype Volume: Zero Relevance: Low Purity: Average Diversity: High Validation: High Archetype: Hero Description: Marketing people and products through motivation, confidence, and discipline while embracing vulnerability. Using the challenges that bind us to leave a lasting impression on the world. Digitial Marketing Strategy to Improve Online ID Scores While Exuding Brand Archetype: Focus Variables: Volume and Relevance Type of Content: Online advertistments and self created website demo’s posted to Facebook, Instagram, and LinkedIn to drive customer interest Media Distribution Method: Facebook and Instagram will be used to promote non-active advertisements including still images and short videos while LinkedIn will be geared to advanced wireframes and example websites. Source: Kaye Putnam

10. Professional Development Technical Transferable Public Speaking Typing SEO Wire Framing Task: Complete advanced level typing task section on Typing.com Org.: Typing.com Date: October 2024 Task: Complete Microsoft Public Relations and Communications Associate Professional Certificate through Coursera Org.: Microsoft/Coursera Date: November 2024 Task: Complete SEO Specialization course Org.: UCDavis/Coursera Date: November 2024 Task: Complete Digital Wireframe course Org.: Figma/Coursera Date: November 2024 Source: Coursera and Typing.com

11. References Serra, S. (n.d.-a). LinkedIn login, sign in. LinkedIn. https://www.linkedin.com/feed/ Occupation keyword search. O*NET OnLine. (n.d.). https://www.onetonline.org/find/result?s=digital%2Bmarketing Hero brand archetype: Psychology-driven brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2024, January 24). https://www.kayeputnam.com/brand-archetype-hero/ Attend digital summit in a city near you!. Digital Summit. (n.d.). https://www.digitalsummit.com/home/events UPCOMING DIGITAL MARKETING CONFERENCES. Upcoming Digital Marketing Conferences. (n.d.). https://digimarcon.com/upcoming-digital-marketing-conferences/ Hero brand archetype: Psychology-driven brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2024a, January 24). https://www.kayeputnam.com/brand-archetype-hero/ Microsoft Public Relations and Communications associate. Coursera. (n.d.). https://www.coursera.org/professional-certificates/microsoft-public-relations?utm_medium=sem&utm_source=gg&utm_campaign=B2C_NAMER_microsoft-public-relations_coursera_FTCOF_professional-certificates_country-US-country-CA&campaignid=21525171253&adgroupid=164660689159&device=c&keyword=public+relations+courses+online&matchtype=b&network=g&devicemodel=&adposition=&creativeid=707569974207&hide_mobile_promo&gad_source=1&gclid=Cj0KCQjw9Km3BhDjARIsAGUb4nye8TBGkVivoSv_4sid0nIPPT9LhC5kgVpYkHcthiM6BWebT7KSxLEaAgLpEALw_wcB Typing Lessons. Typing lessons - learn to type and improve typing speed free - typing.com. (n.d.). https://www.typing.com/student/lessons Search engine optimization (SEO). Coursera. (n.d.-b). https://www.coursera.org/specializations/seo?utm_medium=sem&utm_source=gg&utm_campaign=B2C_NAMER_seo_ucdavis_FTCOF_specializations_country-US-country-CA&campaignid=20600791652&adgroupid=152484495045&device=c&keyword=seo+course&matchtype=b&network=g&devicemodel=&adposition=&creativeid=675614405012&hide_mobile_promo&gad_source=1&gclid=Cj0KCQjw9Km3BhDjARIsAGUb4nxjplXxMQnvYXz6-9gYJwwsZ1LRyCvk_ufWAON_ard-lcjb5vWtulIaAqgyEALw_wcB Create a digital wireframe with Figma. Coursera. (n.d.-a). https://www.coursera.org/projects/create-digital-wireframe-figma?utm_medium=sem&utm_source=gg&utm_campaign=B2C_NAMER_google-ux-design_google_FTCOF_professional-certificates_country-US&campaignid=12512630840&adgroupid=118346521919&device=c&keyword=ux+designer&matchtype=b&network=g&devicemodel=&adposition=&creativeid=504987658726&hide_mobile_promo=&gad_source=1&gclid=Cj0KCQjw9Km3BhDjARIsAGUb4ny6IaWLXym_-Bj4orSvUdxZ_9J-Q8VYK2eKkta6hcCRL3eV2HVfjzAaAmHvEALw_wcB LinkedIn login, sign in. LinkedIn. (n.d.). https://www.linkedin.com/search/results/all/?heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAADoC9RMBYYdOsK7Eu5zTjmnVl9jF6pyMfGo&keywords=Brittany+Smith&origin=ENTITY_SEARCH_HOME_HISTORY&sid=wWV Port, M., & Wallace, J. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1