seven traditions of communication theory

THE SEVEN TRADITIONS OF COMMUNICATION THEORY PROFOUNDED BY ROBERT CRAIG

1. Seven Traditions ofSeven Traditions of
COMMUNICATION
THEORY
COMMUNICATION
THEORY
Group 2

2. Agenda
The Team
Ice Breaker
Introduction
Seven Traditions
Conclusions
1.
2.
3.
4.
5.

3. The team
Liza SabadaoJean PicardalMj ALonen Sherminda Montero
Charity Manuel Roselle Aquino
Paula Longino

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DIRECTION..

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EEOTSHRI
Hint: Presumption
thesis
Assumption

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EEOTSHRI
Hint: Presumption
thesis
Assumption
answer: THEORIES

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ESOTIIMC
Hint: symbolism
symbols
semantics

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ESOTIIMC
Hint: symbolism
symbols
semantics
answer: SEMIOTIC

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PAMECNOLOGIENOHL
Hint: lived experience
meaning-making
intentionality

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PAMECNOLOGIENOHL
Hint: lived experience
meaning-making
intentionality
answer: PHENOMENOLOGICAL

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SOICLTLUARUOC
Hint: ethnic
social
culture

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SOICLTLUARUOC
Hint: ethnic
social
culture
answer: SOCIO-CULTURAL

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CCALRITI
Hint: interpretative
criticizing
analytic

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CCALRITI
Hint: interpretative
criticizing
analytic
answer: CRITICAL

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ROLACTHRIE
Hint: stylistic
linguistic
verbal

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ROLACTHRIE
Hint: stylistic
linguistic
verbal
answer: RHETORICAL

17. Introduction
Each passing day, we come across
different signs, images, and symbols
as well as impression flashing before
our eyes. Different messages collide
to promt our own sense of
reasoning. Buttressing on this,
Littlejohn & Foss (2008) reveals
that “Robert Craig propounded a
model that encapsulates the field of
communication into seven traditions
.Thus, each of the tradition
captures a different aspect or
specialized area of communication
and knowing each one gives new and
sometimes conflicting viewpoints on
why we relate and comprehend the
information

18. 7 Communication
TRADITIONS
CYBERNETIC
SOCIO-
PSYCHOLOGICAL
RHETORICAL
CRITICAL
SOCIO-CULTURAL
PHENOMENOLOGICAL
SEMIOTIC

19. Communication is theorized as expression, interaction, and
influence. Cause-and-effect relationships can be
discovered through careful, systematic observation.
SOCIO-PSYCHOLOGICAL
TRADITION

20. Communication is theorized as information processing,
with the goal of getting the most information across with
the least amount of interference. Feedback is the key
concept that makes effective communication possible
within a system.
CYBERNETIC
TRADITION

21. Communication is theorized as the practical art of
discourse. Persuasion in the context of collective or public
deliberation is often the focus of teaching and inquiry.
RHETORICAL
TRADITION

22. Communication is theorized as intersubjective mediation
by signs and symbols. Because meanings are in people, gaps
between subjective realities are bridged through a shared
language or sign system.
SEMIOTIC
TRADITION

23. Communication is theorized as the (re)production of social
order. Reality is socially constructed through micro level
interaction processes.
SOCIO-CULTURAL
TRADITION

24. Communication is theorized as discursive reflection. Social
justice can be restored when ideological distortions are
recognized through communication practices that enable
critical reflection.
CRITICAL
TRADITION

25. Communication is theorized as dialogue. Authentic human
relationships are sustained, and common ground is
established through the direct experience of others (Craig,
1999; Griffin 2003, Maguire 2006).
PHENOMENOLOGICAL
TRADITION

26. CONCLUSIONS
Each one of them sees communication differently.
Cybernetic tradition, it's all about the linear or not linear
process but about the system through which we transmit our
message.
Socio-psychological tradition, focusing at an individual and this
behavioural aspect of his communicating practices.

27. CONCLUSIONS
Socio-cultural tradition would rely on the context and the culture
and the way how do we reproduce this culture throughout the
communication.
Critical tradition is all about ideology and discourse.
Rhetorical tradition is the art of public speaking. This
communication is an art of public speaking.

28. CONCLUSIONS
Phenomenological tradition is focusing on the way how do we
understand the experiences of other people and the
experiences of the communication practices themselves.
Semiotic tradition, all about science and symbols which we can
decode or which we will fail to decode

29. THANK
YOU!
THANK
YOU!