Sheridan Personal Brand Exploration Full Sail

My Personal Brand Exploration

1. Sean Sheridan
PERSONAL BRAND
EXPLORATION
Project & Portfolio I: Week 2
Sports Marketing & Media
August 18, 2024
01/11

2. 02/11
CAREER GOALS
CAREER CATEGORY: CHANGING CAREERS
Short Term Career Goal:
Next 12 months:
Land Internship at a local TV Station, Radio Station, or with a sports team
to gain hands on experience.
Reach out to established sportscasters for advice and mentorship on
Social Media Platforms such as LinkedIn.
After Graduation, 2027
•Apply for local entry level sportscasting positions.
Long Term Career Goal:
Establish myself on other media platforms such as
YouTube and Rumble discussing sports.

3. 03/11
PROFESSION
OCCUPATION: BROADCAST ANNOUNCER
POTENTIAL JOB TITLES
SPORTS ANCHOR
COLOR
COMMENTATOR/ANALYST
SPORTS NEWS
CORRESPONDENT

4. 04/11
TARGET AUDIENCE

5. 05/11
COMPETITION
Overall Online Presence:
Overall Online Presence:
DAN HOARD
Work Experience:
39 Years of Sports Commentating experience
13 Years as Cincinnati Bengals Play by Play announcer
Education:
Broadcasting, B.A.
Noteworthy Experience:
Voice of the Bengals, providing play-by-play
commentary for the NFL team on radio broadcasts
Longtime announcer for UC's football and men's
basketball games, becoming a key figure in Bearcats
sports coverage
Led the sports department, anchored sports segments,
and covered local sports stories at the Cincinnati
television station
Skills and Proficiencies:
Public Speaking
Content Creation
Sports Analysis
SEAN SHERIDAN
Work Experience:
No relevant work experience
Education:
Currently studying Sportscasting at Full Sail University
Noteworthy Experience:
10+ Years U.S. Army Leadership experience
Skills and Proficiencies:
Singing in the shower
Hurrying up and waiting
PowerPoint Presentations

6. 06/11
IDENTITY
GOLDEN CIRCLE
Integrity1.
Selfless Service2.
Loyalty3.
Respect4.
Duty5.
Decrease distractions from the actual sport and
increase viewer enthusiasm and engagement.
Football and Professional WrestlingPASSION:
CORE VALUES
Why?
commentary that focuses solely on the sport and the
athletes who make the game exciting, while steering
clear of external distractions that can detract from the
pure enjoyment of the experience.
How?
Broadcast sports to the audience without distractions
What?
A voice that delivers honest and fact driven sports
broadcasting
VISION
GUIDING PRINCIPLE
Integrity represents a commitment to honesty,
ethical behavior, and doing what is right, even
when it is difficult or when no one is watching. It
serves as a fundamental value that influences
decision-making and behavior, ensuring that
actions are consistent with moral and ethical
standards.
Being SUPER honestSUPER POWER:

7. 07/11
PROMISE & POSITION
Integrity. Insight. Entertainment.
POSITITION
I deliver honest, insightful, and entertaining sports
commentary that stays true to the spirit of the game,
combining integrity with a touch of humor to enhance the
experience for all fans.
PROMISE

8. 08/11
Wharton Sports Business Summit
8 November 2024 | Philadelphia, PA, USA
Content: Sports Business, Sports Marketing,
Organizations
Objective: Learn about career and internship
opportunities.
National Sports Forum 2025
23 – 25 February 2025 | Boston, MA, USA
Content: Sports Marketing, Sponsorship and Sales
Objective: Connect with industry partners and
extend my network.
NETWORKING
INDUSTRY EVENTS ELEVATOR PITCH MENTORSHIP
As a sportscaster, I blend integrity, insight, and
entertainment to deliver sports commentary that's
both accurate and enjoyable. I’m committed to
staying true to the game and its players while
bringing a touch of humor to keep the audience
engaged and entertained.
Seeking broadcaster with at least 10 years of
experience. Should be an honest and loyal human.

9. Volume: Low
Relevance: Zero
Purity: Low
Diversity: Low
Validation: Low
Archetype: Entertainer
Description: Brings joy, laughter, and a sense
of playfulness to those who encounter it.
09/11
DIGITAL MARKETING
ONLINE ID CALCULATED SCORES
BRAND ARCHETYPE
DIGITAL MARKETING STRATEGY TO IMPROVE ONLINE ID
CALCULATOR SCORES WHILE EXUDING BRAND ARCHETYPE
Focus Variables: Volume and Relevance
Type of Content: Weekly YouTube videos discussing sports and players while maintaining integrity, providing insight and entertainment.
Primary Tools for Distribution: YouTube, Rumble, LinkedIn

10. 10/11
PROFESSIONAL DEVELOPMENT
ADOBE SUITE
Task: Use Adobe software tools for video editing and
graphic design.
Org: Adobe Website and YouTube
Date: Ongoing
STREAMLABS OBS
Task: Live broadcasting software to engage with
audience live.
Org: OBS
Date: Ongoing
PUBLIC SPEAKING
Task: Sign up with a speech and communication
coach
Date: September 2024
PHYSICAL TRAINING PLAN
Task: Getting in better shape to build confidence
Org: Planet Fitness
Date: Ongoing
TECHNICAL TRANSFERABLE

11. 11/11
REFERENCES
27-3011.00 - broadcast announcers and radio disc jockeys. O*NET
OnLine. (n.d.). https://www.onetonline.org/link/summary/27-3011.00
University of Cincinnati. (n.d.). Dan Hoard - James P. Kelly Athletics Hall
of Fame. University of Cincinnati Athletics. Retrieved August 18, 2024,
from [phone] or can find on
reallygreatsite.com
Hoard, D. (n.d.). About Dan Hoard. Dan Hoard's Blog. Retrieved August
18, 2024, from [phone] or can find on
reallygreatsite.com
Putnam, K. (n.d.). Brand archetypes. Kaye Putnam. Retrieved August 18,
2024, from [phone] or can find on
reallygreatsite.com
Sinek, S. (n.d.). The Golden Circle. Simon Sinek. Retrieved August 18,
2024, from [phone] or can find on
reallygreatsite.com
Uplift TV. (2023, July 25). Simon Sinek - The Golden Circle [Video].
YouTube. [phone] or can find on
reallygreatsite.com
Score and Change. (n.d.). Sports business conferences. Score and
Change. Retrieved August 18, 2024, from [phone] or can find on
reallygreatsite.com
Port, M. (2013). Book yourself solid (3rd ed.). Wiley. Retrieved August 18,
2024, from [phone] or can find on
reallygreatsite.com