short film market research questionnaire

questionnaire about the market research for my short film

1. Short Film Market Research zuzana dolezal

2. I’ve gathered responses from 20 participants who completed my short film questionnaire. These results will help guide us in understanding our audience’s preferences and shaping the direction of the project accordingly.

3. Although the majority of our audience identifies as female, the results show a fairly balanced gender split. This allows us to create a short film that appeals to and engages both male and female viewers.

4. Since most of our audience is currently unemployed, it suggests they have more free time to watch our short film and actively engage with the process behind its creation.

5. Our audience consists primarily of 16–18 year olds, which aligns perfectly with our target demographic and gives us a strong foundation to build from.

6. The responses regarding how often our audience watches short films were quite varied, though most people said they watch them occasionally. This indicates that our project has strong viewing potential, especially if we tailor the film to match our audience’s interests and preferences.

7. This insight is especially useful, as it shows our audience is highly active on YouTube. Since the platform is easily accessible and widely used, it will serve as the ideal place to release our short film.

8. Our audience primarily uses Instagram, making it the ideal platform for sharing updates about our short film. Fortunately, Instagram is easily accessible, allowing us to reach and engage viewers effectively throughout the production process.

9. Our audience’s favorite genres were quite varied, showing a wide range of interests. While it’s not possible to include every genre, we’ll focus on the most popular choices, thriller and mystery, by creating a psychological thriller, a genre that tends to appeal to a broad audience.

10. Since short films are designed to be concise, this works well with our teenage target audience, especially considering that many teens today have shorter attention spans. Our goal is to make the film engaging and captivating enough to hold their interest from start to finish.

11. Given that our audience has shown interest in staying updated on our short film, we plan to release teasers and regular updates to keep them engaged and build anticipation for the final release.

12. Since our audience has expressed interest in the behind the scenes process (BTS), we’ll be sharing BTS photos and clips throughout production. By giving viewers a glimpse into how the film is made, we can help them feel more personally connected and involved in the journey of creating it.

13. In a psychological thriller, every element count, cinematography, sound, themes, editing, and more. According to our survey, the two elements audiences value most are storytelling and themes, as well as cinematography and visuals. We’ve carefully planned these aspects and are confident they will meet and exceed audience expectations.

14. Our audience’s preferences for the type of psychological thriller are very diverse, with nearly all options receiving similar support. Fortunately, we plan to incorporate elements from all these preferences, ensuring that the final film will appeal to a wide range of viewers.

15. Similarly, when asked what makes a good psychological thriller, the responses were quite varied, with four options receiving the same percentage. We’re pleased to see our audience has diverse perspectives, and we will aim to incorporate as many of these elements as possible into our film.

16. Here, the most popular response indicates that the main character should possess emotional depth and vulnerability. We strongly agree with this perspective and plan to develop our protagonist with these traits, ensuring they are relatable and engaging. By giving the character complex emotions and personal struggles, we can create a more immersive experience that draws the audience into the story and allows them to connect with the character on a deeper level. This will also enhance the psychological tension and stakes within the thriller, making the narrative more compelling.

17. In a psychological thriller, our audience clearly prioritizes the psychological aspects of the story. We will focus on developing the protagonist’s mind, motivations, and inner conflicts to create a deep, thought-provoking experience. At the same time, we will ensure the film delivers strong thriller and mystery elements, including suspenseful plot twists, tension building cinematography, and unpredictable outcomes. By carefully balancing these aspects, we aim to create a cohesive and engaging narrative that keeps the audience both intellectually intrigued and emotionally invested throughout the film. This combination will allow us to satisfy audience expectations while also making the film memorable and impactful.

18. Our audience expressed interest in seeing a main character with a disability or mental illness, which is encouraging for us. We plan to make our protagonist deaf, which not only adds an extra layer to the psychological thriller by heightening tension and suspense, but also provides meaningful representation. By showing the character navigating the world with this disability, we can explore unique sensory experiences and challenges that increase audience empathy and engagement. This choice allows us to tell a story that is both thrilling and socially conscious, giving viewers a fresh perspective while staying true to the genre’s psychological intensity. It also opens up creative opportunities in cinematography and sound design, allowing us to reflect the protagonist’s perspective in a way that deepens the overall impact of the film.

19. Bringing all of this together, we now have a strong foundation for our short film. We have a clearly defined target audience and a solid starting point that highlights the elements we should prioritize, from psychological depth and suspenseful storytelling to engaging visuals and representation. This insight allows us to make informed creative decisions, ensuring the film resonates with viewers and maintains their interest. Additionally, understanding our audience’s preferences for updates, behind the scenes content, and accessible platforms helps us plan effective promotion and engagement strategies, making the overall project more cohesive and audience-focused. With this groundwork, we are well-equipped to create a short film that is both compelling and tailored to our viewers’ expectations.