Short term gains vs. long term relationships.

Introduction to
Marketing and Public
Relations :
Marketing and PR are key parts of business communication,
with marketing focusing on short-term gains and PR on long term relationship building.

1. Short-Term Gains
vs. Long-Term
Relationships:
Marketing vs. PR
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Presented by: Eleco Media

2. Introduction to
Marketing and Public
Relations
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Marketing and PR are key parts of business communication,
with marketing focusing on short-term gains and PR on long-
term relationship building.
Understanding both is essential for
choosing the right strategy to meet
specific business goals
Importance in Business Strategy
Marketing
Public Relations
Long- term relation
Short-term gains

3. What is
Public
Relation
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Public Relations (PR) is the strategic
effort to establish and maintain a
positive relationship with the public. It’s
about how a brand communicates with
its audience, including customers, the
media, and stakeholders.
Definition
PR emphasizes long-term relationship-
building. It’s not about instant results, but
rather gradually shaping how the public
perceives a brand over time. This approach
ensures trust and loyalty, which are crucial for
sustained success.
Focus on Long-Term Relationships
While marketing is aimed at generating
quick results (like sales and lead
generation), PR works subtly in the
background, improving the brand’s
reputation and creating goodwill.
Difference from Marketing

4. Understanding
Marketing
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Definition:
Marketing refers to the strategies and
actions taken by a business to promote its
products or services. It’s centered on
generating demand, increasing sales, and
reaching both potential and existing
customers.
01.
Focus:
Aims for immediate results by targeting
potential and existing customers to boost
demand and revenue.
02.

5. Similarities
Between PR and
Marketing
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Brand Building:
PR: Focuses on shaping and maintaining a positive public image.
Marketing: Aims to build brand awareness and customer loyalty
through promotion.
01.
Communication Goals:
PR: Communicates the brand’s values, achievements, and positive
impact to the public.
Marketing: Highlights the benefits and features of products or
services to encourage purchases.
02.
Audience Engagement:
PR: Engages with the public, media, and influencers to build
relationships and foster goodwill.
Marketing: Targets audiences through campaigns and promotions to
drive consumer actions.
03.
Use of Media:
PR: Utilizes earned media like press coverage and influencer
endorsements.
Marketing: Employs paid media such as advertisements and
sponsored content.
04.
Marketing
PR
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6. Difference between PR and Marketing
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PR: Manage and enhance brand reputation and build relationships.
Marketing: Drive sales, generate leads, and achieve measurable financial
outcomes.
Primary Objectives
PR: Engages with a broad range of stakeholders including media, community, and influencers.
Marketing: Focuses specifically on potential and existing customers
Target Audiences
Measurement of Success
PR: Measured qualitatively by media coverage, brand sentiment, and public perception.
Marketing: Measured quantitatively by sales figures, conversion rates, and ROI.
Budget Allocation
PR: Spending on media outreach, event management, and reputation management.
Marketing: Spending on paid media, advertising, and promotions.
vs

7. Eleco Media
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PR Manager
Enhances brand image,
manages media relations, and
builds long-term relationships.
Digital Marketer
Drives sales, runs promotional
campaigns, and conducts
market research
Consider Your Goals
Choose PR for improving brand
image and media relations;
choose marketing for boosting
sales and promotions.
Benefits of Specialization
Larger companies may benefit
from both roles working
together for a cohesive strategy.
What Does Your Company Need?

8. Eleco Media
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The Power of
Collaboration
Importance of Both PR and Marketing:1.
Combining PR and marketing efforts ensures that a brand not
only drives immediate sales but also builds and maintains a
strong, positive reputation over time.
2. Balancing Short-Term and Long-Term Goals:
Marketing: Focuses on achieving quick, measurable results such
as increased sales and market share.
PR: Concentrates on long-term relationship-building and
managing brand perception.
3. Enhanced Impact Through Collaboration:
When PR and marketing teams work together, they can create a
unified strategy that aligns promotional efforts with reputation
management, leading to more comprehensive and effective
brand success.

9. Eleco Media
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