Similarities and differences between teaser and theatrical trailer

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1. Compare and contrast the similarities/differences of the teaser trailer and the full theatrical trailer of two films

2. Divergent With Divergent, the theatrical trailer reveals more of the plot, which is common with theatrical trailers in comparison to teaser trailers. The reason for this is to give the audience a basic understanding of the narrative. The colour schemes remain consistent, dull colours are shown at the start and towards the end of the trailer, more brighter colours are shown. This could link to the development of the narrative and also the characters. The protagonist and the antagonist are revealed in the trailer, to allow the audience to grasp knowledge of the plot and identify who’s who. A lot more action scenes are shown, this would be done to allow the genre of the film to be easily identifiable.

3. Divergent The first difference in these trailers is the clip and the speed of each scene. The teaser trailer lasts 1:15 and the official theatrical trailer lasts 2:31. This follows conventions of trailers, the teaser should be significantly shorter as its only purpose is to ‘tease’ the audience, thus less content is revealed. Transitions are the same in both of the trailers –both have fade to black transitions between each scene as opposed to quick cuts. This allows the narrative to be told in a limited amount of time without giving away the full story. Some of the scenes used in the trailers are repeated which strengthens the audiences knowledge of the film. The added scenes give more context and information to what they already know. But we can identify that those scenes are important if they are shown twice.

4. Dawn of the Planet of the Apes During both the teaser and the theatrical trailer, there are short periods where the trailers use cuts as transition for the next scene, instead of fade to black. Both trailers end the same way blacking out and on screen text appearing saying ‘Dawn of the Planet of the Apes’  In both trailers the same bold font style is also used, this is to introduce an established brand with a particular font. Throughout both trailers there is a voice over of characters above the sound used. In the teaser trailer only one human voice is heard however in the final trailer both ape and human voices are heard in different periods.

5. Dawn of the Planet of the Apes The teaser trailer begins with a green screen to approve appropriate audiences for the film then showing producers of the film such as 20 th Century Fox, where as the theatrical trailer starts right from the off with scenes from the film. The teaser trailer tends to use quicker camera shots that cut from one to another at fast speeds where as the final trailer uses longer shots throughout with fades as transactions, this is to theoretically ‘tease’ the audience and not provide them with a lot of time to process the information.