Site and Sight Features_local guiding services.pptx

n/a

1. IATF HEALTH AND SAFETY PROTOCOLS TO BE OBSERVED AT ALL TIMES Local Guiding Services NC II Always maintain social distancing.

2. IATF HEALTH AND SAFETY PROTOCOLS TO BE OBSERVED AT ALL TIMES Local Guiding Services NC II WEARING OF PPE’s SUCH AS FACE MASKS & FACE SHIELDS AT ALL TIMES

3. IATF HEALTH AND SAFETY PROTOCOLS TO BE OBSERVED AT ALL TIMES Local Guiding Services NC II No lending/ borrowing of each other’s belongings.

4. IATF HEALTH AND SAFETY PROTOCOLS TO BE OBSERVED AT ALL TIMES Local Guiding Services NC II USE OF SANITIZING GEL/ALCOHOL IF NEEDED

5. Recap Local Guiding Services NC II Read each item below and identify the type of DOT guide being defined. Write the answer on the space provided after each item. 1. These guides can often speak 2 or more languages making them more competent to guide foreigners of other countries who doesn’t speak English and Filipino language. Answer: Linguists or Linguist Guides 2. This DOT guide should know, understand, and should be able to speak the dialect of the province he /she is assigned. Answer: Local Guides

6. Recap Local Guiding Services NC II Answer: Escorts Answer: Specialists or Specialist Guides 3. This person must accompany tourists throughout their travel and should be in charge of the administrative management. They do not deliver commentaries. 4. These guides don’t have specific areas to work with and therefore have the freedom to work at their own comfort and time. Answer: Freelance Guides 5. He / She is an expert in a particular field, and their services are hugely sought by special interest groups such as wine or coffee making.

7. Local Guiding Services NC II

8. Local Guiding Services NC II

9. Learning Expectations : Characterize Site and Sight features Local Guiding Services NC II Internalize Sights and Sight features Determine Sources of Information

10. The Tourist Attraction

11. Pre-test Local Guiding Services NC II Directions: Identify if the following is a (A)SITE, a (B) SIGHT or (C) BOTH. The Philippine Eagle

12. Pre-test Local Guiding Services NC II Apo Reef National Park Directions: Identify if the following is a (A) SITE, a (B) SIGHT or (C) BOTH.

13. Pre-test Local Guiding Services NC II Luneta Park Directions: Identify if the following is a (A) SITE, a (B) SIGHT or (C) BOTH.

14. Pre-test Local Guiding Services NC II Metropolitan Cathedral Naga City Directions: Identify if the following is a (A) SITE, a (B) SIGHT or (C) BOTH.

15. Pre-test Local Guiding Services NC II National Museum of the Philippines Directions: Identify if the following is a (A) SITE, a (B) SIGHT or (C) BOTH.

16. Local Guiding Services NC II TOURIST ATTRACTION is the center of attention in a tourist destination. TOURISM PRODUCT a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor experience

17. Tourism Site Tourism Sight Generally a place Generally a thing A place where something is located Something that can be seen or worth seeing In tour guiding, a place where a tourist attraction is located or where an event is held In tour guiding, a tourist attraction Examples are hotels, buildings, towns, parks, mountain ranges, beaches Examples are sceneries, festivals, structures, landscapes, ethnic tribes, monuments Local Guiding Services NC II

18. Local Guiding Services NC II Features of Tourism Site Tourist Attractions – tourism sights, events, the site’s history, etc. Tourist Accommodations– include hotels and resorts. Access – include airports, seaports, bus and train systems Amenities – include banks, Internet and mobile phones access, health facilities, security, etc. Note: A tourism site can be privately owned complex, an island, a city or a province

19. Local Guiding Services NC II Criteria for an Excellent Tourism Site or Destination ( Canadian Tourism Commission ) 1. MUST SELL A “ SIGNATURE EXPERIENCE ,” which is authentic and unique to [the destination], engages a variety of senses, and offers opportunities to experience [the destination’s] culture, history, cuisine and people; 2. MUST MEET INTERNATIONAL DEMAND, which is based on understanding the target tourist’s, and meeting their expectations; and 3. MUST PRACTICE A HIGH STANDARD OF INTERNATIONAL MARKETING, which includes functional website, high-resolution and rights-free images, video clips, social media campaigns, willingness to host familiarization tours, and to link with suppliers and partners.

20. Local Guiding Services NC II Tourism Information Sources 1. Tourism commissions, ministries, or destination management organizations. In the Philippines, these include Provincial/City/Municipal Tourism Offices and the Department of Tourism (DOT) Regional Offices. 2. The tourists themselves through their blogs, and feedback sheets. 3. Electronic sources, such as websites, social media, and online videos officially uploaded by tourism establishments.

21. Local Guiding Services NC II Tourism Information Sources 5. Familiarization trips 6. Interviews with locals 4. Books, brochures, pamphlets, flyers and travel guides.

22. Local Guiding Services NC II Classification of Tourism Information Sources B. Secondary Sources A. Primary Sources This refers those with first-hand experience of the destination. One way to gather primary information is by joining familiarizaton trips/ school field trips. This refers to reports and publications.

23. Local Guiding Services NC II Tourism Information Sources Triangulation Technical Data This refers specialized information that may be too difficult for non-industry practitioners to understand. *tourism statistics *exact coordinates of a place means cross-checking with other references to make sure that the information gathered is accurate and authentic

24. Local Guiding Services NC II Application Look back at the school trips you joined or the stories told by classmates of friends who joined them. Fill out the table below with details. Grade/Year Level Purpose of Travel Places Visited Souvenirs Bought Pre-school/Kindergarten Elementary Junior/Middle School *Are there similarities? Are there differences? Why do you think so?

25. Local Guiding Services NC II Application Choose a grade/year level from the table above and answer the following questions: ( 2 points each ) 1. If you are the tour guide for this field trip, what information should you know? 2. If you are the owner of the souvenir shop, what items will you sell?

26. Local Guiding Services NC II Application 3. If you are the owner of a travel agency, how will you attract the schools management to book the field trip through your agency? Your answers in numbers 1 to 3 above are what we call recommendations. Recommendations are the suggestions and ideas that you created based on what you know about the tourism product and the tourist. As we learned in the previous lessons, it is necessary to know the needs and background of tourists in order to serve them properly. As an aspiring tourism professional, you must always strive to gather relevant information not only for the sake of knowledge but also for the sake of improvement and customer satisfaction.

27. Local Guiding Services NC II Assessment Mark the corresponding column with “ “ to identify the classification of each feature Component A Attraction feature Accommodation Feature Access Feature 1. Clean and well-maintained linens 2. Clean and well-maintained viewing spots 3. Clean and well-maintained airports 4. Clean and well-maintained drinking glasses 5. Clean and well-maintained museum display cabinets Component B Attraction feature Demand Feature Marketing Feature 1. Website 2. Tourist’s nationality 3. History of the tourism site 4. Local cuisine at the tourism site 5. Brochure or printed info. Materials

28. Assessment Classify the following sources of information by writing “1” if the source of information is primary and “2” if it is secondary. _____ 1. Interview with local farmers _____ 2. Actual observation and site visit at a local hotel _____ 3. DOT Website _____ 4. DOT Brochure _____ 5. Travel guidebook

29. Local Guiding Services NC II Agreement What information do tourist need? Answer this question by filling out the form below. First-time Visitor in Hong Kong Question That the Tourist Will Ask Website to Get Information 1. Attraction 2. Accommodation 3. Access First-time Visitor in Manila Question That the Tourist Will Ask Website to Get Information 1. Attraction 2. Accommodation 3. Access First-time Visitor in Hong Kong Question That the Tourist Will Ask Website to Get Information 1. Attraction 2. Accommodation 3. Access

30. “When tourism advances, Poverty retreats”

31. Thank you 