Skillfloor-Career Paths After Completing a Digital Marketing Course

roy077773 8 views 11 slides Aug 02, 2024
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About This Presentation

Completing a digital marketing course in Ahmedabad opens up a diverse range of career paths for aspiring marketers. Graduates can pursue roles such as Digital Marketing Specialist, where they coordinate multi-channel campaigns, or SEO Specialist, focusing on improving website visibility and search r...


Slide Content

Career Paths After
Completing a Digital
Marketing Course
Presented by: SkillFloor
www.skillfloor.com

Content
1. Lucrative Career Opportunities
2. In-Demand Digital Marketing Jobs
www.skillfloor.com

Lucrative Career Opportunities
Section 1
www.skillfloor.com

Digital Marketing Manager
High-Paying Role Strategic Planning Leadership Skills
A digital marketing manager can earn
between ₹6 LPA to ₹20 LPA,
overseeing the development and
execution of marketing campaigns to
promote products and services.
Involves creating digital marketing
strategies, managing budgets, and
analyzing market trends to drive
business growth and brand awareness.
Requires strong leadership and
communication skills to coordinate with
the marketing team and external
agencies.
www.skillfloor.com

Market Analyst
Data-Driven Insights
Consumer Behavior
Decision SupportMarket analysts use data to assess market trends, conduct
competitive analysis, and identify opportunities for
optimizing marketing strategies.
Involves understanding consumer behavior, preferences,
and purchasing patterns to provide actionable insights for
marketing campaigns.Provides decision support to marketing teams and
management by interpreting market data and
recommending strategic actions.
www.skillfloor.com

01 02 03
SEO Expert
Website
Optimization
Keyword
Research
Technical Skills
SEO experts optimize
websites to improve
organic search rankings,
increase visibility, and
drive relevant traffic to
enhance online
presence.
Involves researching and
analyzing keywords to
develop effective content
strategies and improve
search engine
performance.
Requires technical
expertise in SEO tools,
website analytics, and
on-page/off-page
optimization techniques.
www.skillfloor.com

In-Demand Digital Marketing Jobs
Section 2
www.skillfloor.com

PPC Specialist
Paid Advertising Keyword Bidding Budget Management
PPC specialists manage pay-per-click
campaigns on platforms like Google
Ads, creating, monitoring, and
optimizing ad campaigns to maximize
ROI.
Involves strategic keyword bidding, ad
copywriting, and performance analysis
to drive targeted traffic and achieve
advertising objectives.
Requires budget management skills to
allocate ad spend effectively and
achieve cost-efficient results.
www.skillfloor.com

Content Marketer
Content Strategy
Storytelling Skills
SEO IntegrationContent marketers develop and execute content strategies,
creating engaging and relevant content for websites, blogs,
and social media platforms.
Involves storytelling and creative writing to communicate
brand messages, engage audiences, and drive content
marketing initiatives.Requires integrating SEO best practices into content
creation to enhance search visibility and improve content
performance.
www.skillfloor.com

01 02 03
Social Media Manager
Social Media
Strategy
Community
Management
Analytics and
Reporting
Social media managers
develop and implement
social media strategies
to build brand presence,
engage audiences, and
drive user engagement.
Involves managing social
media communities,
responding to
comments, and
monitoring brand
mentions to maintain a
positive brand image.
Requires analyzing
social media metrics,
tracking performance,
and generating reports to
measure the
effectiveness of social
media campaigns.
www.skillfloor.com

Thank You
Contact:[email protected]
www.skillfloor.com