SLCC ~ WORKSHOP

1. 9/11/2012
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Page 1Workforce Development Professionals Improving Lives
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Let Technology Be Your Guide to a Successful
Job Search Strategy
Workforce Development Professionals Improving Lives
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ClickReviewApply Pray
#1 Job Search Method

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Eye Chart – Heat Map
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Eye Chart - Overview
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The Ladders have found recruiters spend an average of just six seconds
looking at a resume before deciding 'yay' or 'nay' on candidates

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Applicant Tracking Systems
1000 will view
the job posting
200 will start the
application
100 will complete
the application
successfully
25 will complete
the application
CORRECTLY!
3 -5 will be
selected for the
interview
Only 80% will
accept the position
Job Requisition is Posted (Average)
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Overview
• Reality of today’s job search
• Running the Numbers
• Using social media as a job search tool
– Facebook, LinkedIn, Twitter
• Google as a job search tool
• Organizing your job search
• Comments / Questions
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Reality of Today’s Job Search
• Interviewed over 160 Hiring/HR Managers
– Number One Complaint
• Communication Skills
– Inability to articulate skills
» Resume
» Applicant Tracking Systems
» Interviews (Telephonic | Seated)
» Social Media

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Culture
Skills
Education
“Searching for the best talent that fits our culture”
Senior Talent Acquisition Manager – St Louis Fortune 500 company
Today’s Talent
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Differences Between Today and
Yesterday!
Google Has Replaced the Resume
A Summary is Enough
Social Proof is a Must
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Resumes and Cover Letters Are Not Read
on Paper Anymore
Relationships First, Resume’s Second
Employers Only Care About What They
Want
Nouns Are the New Currency

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Everyone Has a Personal Brand –
Yes, Everyone
Typing isn’t a Skill Anymore
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Wordle.net
1.www.wordle.net
2. Copy job posting and add to
“create your own” and print
3. Copy resume and add to
“create your own”and print
4. Compare the two images to
determine if you are hitting all
the right keywords
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Top 1,000 US Employers
• 25% have a FaceBook business page
• 75% have a LinkedIn business page or
– Use LinkedIn for recruiting new talent
• 25% have a Twitter account
• 100% have a Social Media Manager
• 100% have a Listening Manager

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Social Media
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Job Search Tools
• Facebook 900+ million users
– Up to 25% are businesses with Fan Pages
• LinkedIn #1 Recruiting Tool
– St Louis Job Angels (Group)
• Twitter – 1,681,703 jobs posted in the last
30 days
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Job Search Strategy using Facebook
1. Networking
– With the stats fresh in mind, we can assume that
most of your colleagues and business partners will
be on Facebook. Furthermore, we can assume that
recruiters and prospective new employers (hiring
mangers, HR people) will be on Facebook. This
gives you a unique opportunity to network yourself to
whoever is hiring at the moment.

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Job Search Strategy using Facebook
2. Status Updates
– The most obvious way to use Facebook for a job hunt
is to update your status with your current situation
and what you are looking for. Friends, family, old
colleagues, long-time-no-speak acquaintances are all
there to help you.
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Job Search Strategy using Facebook
3. Facebook Marketplace
– Have a look through your local
marketplacefor job listings, you will
be able to see a description and also
who posted the job. You can now
either apply or contact the person
behind the position for more
information.
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Job Search Strategy using Facebook
4. Join and get active in groups
– The groups on Facebook are just like
LinkedIn
Groups, a place to discuss and post news about a
particular topic, industry or interest. You can add
value to the group by joining in or starting
discussions, posting links and other resources to the
wall, moderating or managing sections of the group
and so on
.

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Job Search Strategy using Facebook
5. Posting ads
– It’s really simple to set up an ad campaign on
Facebook. You can put a short ad together and link it
to your bio. The more specific you can make it the
better, you only want the right people clicking through
as you pay per click.
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Job Search Strategy using Facebook
•Conclusion
Can Facebook really help you get a job?
If you spend most of your time on Facebook anyway
why not make it productive
Add it to your social media job searching strategy along
with LinkedIn, Twitter and any other platform you use.
Another weapon in your job hunting arsenal is not going
to hurt.
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Job Search Strategy using Facebook
• Facebook Apps
– Branchout is a LinkedIn Clone for Facebook
– BeKnown is for individuals who use Monster
– There are several more apps that I haven’t
reviewed at this time

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LinkedIn
• 147 Million Users – US = 56 million users
• Average Age 25 – 54 = 67% of users
• Highest Industry Rate:
– High Tech 14.3%
– Finance 12.4%
– Manufacturing 10.1%
Master LinkedIn First
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Should My LinkedIn Profile be
the Same as my Resume?
Blog.jobfully.com
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Understanding Your Resume

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30 Second Resume
Test
1) Hold the 1
st
page of your
Resume and fold the
Header (name, address,
etc.) back so it’s no
longer visible.
2) Fold the employment
section of your resume
back so it too is no longer
visible.
3) What you have left is
your 30 second resume
review.
Summary
Skills
Experience
Education
Accomplishments
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How many of you have a current
LinkedIn Profile?
• Looking for a job? Many companies are
ONLYusing LinkedIn to post employment
opportunities
• Not looking for a job? Many recruiters are
prowling LinkedIn looking for industry
talent. Don’t you want to have your door
open to these offers?
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LinkedIn Profile
• If you aren’t on there, get on there
• Add a photo http://blog.resumebear.com/comics/oh-
no-they-didnt-linkedin-avatars-gone-wrong/
• Add a headline
• Get a personalize URL
• Create a compelling summary

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LinkedIn Profile
• Tell a story about each job record
• Accomplishments
• Education
• Volunteer
• Get Recommended
• Join Industry Groups
• Participate and Update Regularly
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1
st
~ Who’s Reading It
• Resume
– Recruiters, Hiring Managers, contacts that
connect you with a job lead, ATS
• LinkedIn Profile
– People who have heard about you, people
who want to connect with you, recruiters
searching for potential candidates

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#2 ~ Why are they Reading it
• Resume
– To assess your qualifications for a specific job
• LinkedIn Profile
– To learn about you, including where you’ve
worked, who you know, skills, education, talks
you gave, etc.
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#3 ~ What do you want the
Readers to get out of it?
• Resume
– To see clearly how you match the job
requirements and find something unique
about your qualifications that set you apart
from all other candidates
• LinkedIn Profile
– To establish reasons for them to connect with
you, contact you, determine next steps
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Now you understand that ~
• Your resumes are for a very targeted
and controlled audience;
• While you don’t necessarily know and
can’t control who looks at your
LinkedIn profile

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• Resumes serves a very focused
purpose and it’s more powerful when
it’s very relevant;
• While LinkedIn profile is general
purpose because there are many
different reasons why people look you
up on LinkedIn
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• Both should move the readers to
take action to reach out
What should you put on it?
Resume– Only accomplishments,
experience, skills that are relevant to that
specific job
LinkedIn profile– A place where you can tell
your “whole” story and showcase a clear and
cohesive picture of your “brand”
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LinkedIn Tips
• Photo is a must!
– Having a clear, professional, friendly looking picture
of you (and you alone) is expected.
• Professional Headline
– By default LinkedIn will use your most recent job title
for you professional headline. If that is not the job title
you want to be known for, then edit your profile.

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LinkedIn Tips
• Summary – Not an objective statement
– Facts, facts, and more facts. Tell me about your
accomplishments in as few words as possible, using
numbers and statistics to support the truth. An
example might be
• Key Words
– Employers and recruiters are masters of
search. They know the key words they are looking
for.
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Worst LinkedIn Summary
• A dynamic leaderwith the ability to drive
changeand proven track recordof high
accomplishmentsin various areas.Highly
organizedindividual, believes in
empowerment and team work, highly
adaptable, strong business sense,
effective communicator, result-oriented
and can-do attitude.
Careerealism.com
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LinkedIn Tips
• Update your status every once in awhile
– Your status pings your connections in their
Network activity
• Don’t use the default Public Profile URL
– Personalize your URL
(LinkedIn.com/in/frankalaniz) vs
(LinkedIn.com/pub/fralaniz23483940)

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LinkedIn Tips
• Don’t be a Ghost!
– Make your profile public
– Have a viable up to date presence
– Stay active
– Connect
– Get Recommendations
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Twitter
1,681,703 jobs tweeted
in the last 30 days!
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Twitter isn’t Stupid!
• Build your profile
– Have a plan
• Follow smart people
• Participate in Twitter Chats
CareerSherpa.net

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Tweet Chats
• LinkedIn Chat
• T-Chat
• CB Chat
• Monster Chat
• Job Hunt Chat
• HF Chat
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Are Job Boards Dead?
* Surprisingly No!
* Job Board Dependence
* Job Seeker Perspective
* HR/Recruiting Perspective
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How to Find a Job

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Networking 85%
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#1 Networking Mistake
• Asking for a Job!
– Do not ask for a job – ask for help finding a
job!
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Googling Your Next Job
Everybody’s first page search results are different!
Based on how you use Google
Acceptable links to Google

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Google Scripting
intitle:St Louis intitle:HR Specialist
(intitle:job OR intitle:jobs OR intitle:careers)
(apply OR submit OR eoe)
intitle:St Louis intilte:HRSpecialist (intitle:job OR intitle:jobs OR
intitle:careers) (appy OR submit or eoe)
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Results
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Descriptive Terms
“ability to travel” intitle:St Louis intilte:HRSpecialist (intitle:job OR intitle:jobs OR
intitle:careers) (appy OR submit or eoe)

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(dot)jobs
• New Domain Name .jobs
– Work with any city (???)
– Work with any State
– Each location is defined by local .jobs
providers
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Organization
Job Search LogJob Application
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Questions/Comments
Frank Alaniz
Missouri Workforce Regional Liaison
[email protected]
www.linkedin.com/in/frankalaniz
@St8Wkr