Small Business Marketing Dtm 7 Steps

1. Simple, Effective and Affordable
Small Business Marketing
Small Business Marketing
Presentation
by Patrick Giammarco

2. There are more new businesses
than marriages a year in the U.S.

3. Small business owners face many
challenges to survival
40 in 1
80 in 5
96 before 10

4. A business cannot survive without
customers

5. Why is small business marketing so hard?

6. Marketing doesn’t have to be difficult

7. Create a marketing system to grow
your business

8. What is a system?

9. What is Marketing?
Is it this?
Marketing, in economics, that part of the process of
production and exchange that is concerned with the flow
of goods and services from producer to consumer. In
popular usage it is defined as the distribution and sale of
goods, distribution being understood in a broader sense
than the technical economic one.
Copyright © 2003, Columbia University Press

10. For small business marketing is
Getting someone, who
has a need, to know, like
and trust you

11. Effective marketing eliminates the
need to compete on price.

12. First, create your marketing strategy

13. Define your ideal customer

14. Use this formula to describe you
ideal prospect
Physical description + What they want +
Their problem + How They Buy + The
best way to communicate with them

15. Find your core difference

16. Put it to use – Your Talking Logo

17. Next, implement your strategy

18. Create marketing materials that educate

19. Establish your lead generation trio

20. You need a referral system

21. Convert leads into customers

22. 3 Phases of Lead Conversion

23. Create a new customer kit

24. Create a marketing system to grow
your business

25. Get Started Now
•Create your Talking Logo
•Create your Ideal Prospect Profile
•Create your one page referral sheet
•Create your Marketing Kit
•Create your New Customer Kit

26. My Contact Information
Patrick Giammarco
PWG Marketing, LLC
[email protected]
www.pwgmarketing.com
419.329.4256