Small Food business Proposal (23BIT215 Vrushank Mehra)

Business proposal for a small food business assignment submitted by Vrushank Mehra (23BIT215) for Communication Skills - 3 course.

This proposal outlines a plan to launch a modern food joint offering fresh, affordable, and high-quality meals in a vibrant setting. Focused on quick service, hygiene, and taste, the venture aims to attract students, professionals, and families. With an efficient business model, eco-friendly practices, and strong customer focus, the food joint promises steady growth and profitability.

1. Samosa Junction: Business Proposal Presented to: Local Business Committee, Lajpat Nagar, New Delhi Proposal by: Vrushank Mehra 23BIT215

2. EXECUTIVE SUMMARY Bridging the Snack Gap Samosa Junction proposes a hygienic, affordable, and standardized food outlet serving locally-inspired samosas in high-footfall student and market areas. Hygienic Clean, standardized outlet format. Affordable Priced to encourage high-volume sales. Scalable Model designed for multi-outlet expansion.

3. The Problem Statement High Demand, Low Quality Traditional Indian snacks like samosas are highly demanded, especially by students and working-class individuals. The Urban Dilemma Consumers must choose between unhygienic street vendors or overpriced commercial cafes. Market Gap Need for a professional, low-cost samosa outlet with consistent taste, hygiene, and variety.

4. Our Solution: Samosa Junction A low-investment, high-turnover food business focused on freshly prepared samosas. Target Location Near college campuses or busy local markets (high foot traffic). Pricing Strategy Affordable ₹10–₹20 price range to ensure high-volume sales. Operations Quick-service kiosk model with takeaway and local food app delivery.

5. Business Model & Offerings Aloo Samosa Traditional potato filling. Cheese-Corn Samosa Fusion vegetarian option. Paneer Samosa Rich cottage cheese filling. Sweet Samosa Sweet Chocolate filling. Price Range: ₹30 to ₹40 per samosa (Premium fillings).

6. Expected Results & Hypothesis Expected Results 300 Daily Sales Target (Units) 1 Stable Customer Base (Months) 3/5 Break-Even Point (Months) Core Hypothesis If clean, fresh, and affordable samosas are available in high-footfall locations, customers will prefer them over unorganized street vendors or expensive cafes. This preference ensures consistent sales volume and high customer retention.

7. Implementation Timeline & Approach 1 Week 1–2 Market survey & Kiosk setup (60–80 sq. ft). 2 Week 3 Staff hiring (Cook & Helper), training, and ingredient sourcing (local). 3 Week 4 (Early) Acquire licenses (FSSAI), pre-launch promotions, and free samples. 4 Week 4 (End) Launch Day! Start operations with student discounts and combo offers. Resource Allocation includes 2 staff, fryer, preparation table, billing machine, and local ingredients.

8. Evaluation Metrics Monitoring performance to ensure rapid growth and efficiency. Sales & Footfall Track daily unit sales and customer visits. Customer Feedback Monitor online reviews (Zomato, Google) and return customer ratio. Financial Tracking Weekly cost vs. revenue analysis and monthly inventory wastage.

9. Funding Request: ₹85,000 Initial funding required for setup, equipment, licensing, and early-stage marketing. Rent (3 months) Equipment (Fryer, etc.) Initial Stock Branding/Signage Licensing Miscellaneous

10. Project Summary & Next Steps Promising Opportunity Fills a critical gap in the affordable, hygienic snack market. Low Capital, High Scalability Focused menu and organized structure ensure quick success and multi-outlet potential. Next Step We request funding approval to commence setup immediately. Contact: Rohan Sharma | [phone] | [email protected]