SMO training in Hyderabad and SMO Course in Hyderabad

akhileshkumar3zencon 10 views 11 slides Jun 21, 2024
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About This Presentation

Enhance your digital marketing skills with our top-tier SMO training in Hyderabad. Designed to cater to the constantly changing dynamics of social media, our course provides in-depth knowledge on various SMO strategies. We prioritise hands-on training where you can apply what you've learned on r...


Slide Content

Digital  Marketing  :  An Overview Strategies, Tools and Trends By T G Akhilesh Kumar

Introduction  Digital marketing is used to promote products, services and brands with the help of digital channels, platforms and technologies to interact with the customers. Digital Marketing is also known as online marketing.

Benefits of Digital Marketing Global Reach Cost-Effective Data Driven Decisions Flexibility and Adaptability Competitive Advantage Targeted Advertising

Components of Digital Marketing Search Engine Optimization (SEO) Pay-Per-Click (PPC) Content Marketing Affiliate Marketing E-Mail Marketing Social Media Marketing (SMM)

Search Engine  Optimization (SEO) Search Engine Optimization (SEO) in digital marketing is the practice of improving a website's content, structure, and technical setup to increase its visibility and ranking on search engine results pages (SERPs). Effective SEO attracts more organic traffic, enhances user experience, and builds credibility, driving more conversions and business success.

Pay-Per-Click (PPC) Pay-Per-Click (PPC) advertising is a digital marketing strategy where advertisers pay a fee whenever their ad is clicked.  It's commonly used on search engines and social media platforms to attract targeted traffic, aiming to increase leads or sales.

Content Marketing   Content marketing in digital terms means creating and sharing helpful content online to attract and keep a specific audience.  The goal is to encourage profitable actions from customers by offering information they find valuable, thus building brand trust and loyalty.

Affiliate Marketing Affiliate marketing means earning money by promoting other companies' products. You get a commission for every sale made through your unique referral link.  It's like being a digital salesperson, using online channels to recommend products to your audience and earn a share of the profits.

E-Mail Marketing Email marketing is the practice of sending tailored emails to subscribers to advertise products, share updates, or offer valuable content.  Its goal is to strengthen customer relationships, boost sales, and increase brand loyalty by delivering personalized messages directly to their email inboxes.

Social Media Marketing Social media marketing uses platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote products, services, or brands. It focuses on boosting engagement, raising brand awareness, and driving traffic through content creation, follower interaction, and targeted advertising campaigns.

Conclusion In conclusion, digital marketing includes diverse strategies like SEO, content marketing, PPC, email marketing, affiliate marketing, and social media marketing.  By effectively using these techniques, businesses can enhance customer relationships, increase brand awareness, and achieve better conversion rates, ensuring long-term success in the digital world.