SoberStay_Investor Pitch Deck (October).pptx

soberstay

1. The Transaction Infrastructure for Recovery Housing Building the Booking.com for Sober Livings & Residential Rehabs Sean Fuchs — Founder & CEO Email: [email protected] | Phone: [phone] Interactive Prototype: soberstay.co

2. Founder & CEO: Sean Fuchs In recovery; embedded at Oro House; continuous validation; operator relationships; ex-IBM top producer 8+ yrs Team Recovery insiders building the technology infrastructure for our community. CTO: Jack DesCombes Met while in recovery; 8+ yrs Sr. Software Engineer; Stanford alum ; building for his community. Legal: Major Health Tech Law Firm – Consultation for Business Model & Compliance Regulations EKRA-compliance validation; regulatory strategy; top-tier healthcare firm. Legal Advisor: Asad Salahuddin Sr. Paralegal; law school part-time; compliance oversight. Leadership Partners Development Partner: Geekbears Healthcare + fintech expertise; 12-week MVP; proven regulated builds.

3. The Marketplace Economy Has Transformed in Healthcare Today: Families call 20+ rehabs, pay blind $5K - $150K deposits, hope for the best. Tomorrow: One platform, transparent pricing, instant booking, guaranteed outcomes. Healthcare is next. Telehealth scaled from $3B → $250B (2019-2023) Mental health apps grew 300% during pandemic Consumers expect digital-first experiences everywhere The change: Healthcare is moving from phone calls and cash to online marketplaces with transparent pricing and instant booking.

4. 31,500 facilities in a $2.1B market with zero digital infrastructure The Problem & Consequences of the Status Quo FAMILIES & PATIENTS Pay $5K-$150K blind Zero price transparency or quality verification Weeks of phone calls No online booking exists anywhere 85% relapse within 1 year Wrong placement costs families $35,000 FACILITY OPERATORS Empty beds & payment defaults $10K weekly revenue lost per facility Running on Excel & cash Manual intake takes hours per patient Expensive ineffective leads $500-$5,000/month with no transaction capability • 49M Americans need recovery housing • Zero transaction-enabled marketplaces exist • $10K lost per week per bed

5. For Patients/Families: The Transparency They Deserve 🔍 Real-time pricing & availability (eliminates blind deposits) 💳 Secure online payment with consumer protection 📋 Digital intake process - less paperwork delays ✅ Instant booking confirmation For Facilities: The Infrastructure They Need 💰 Guaranteed payment before move-in (eliminate $2,400/bed risk) ⚡ Fill empty beds in minutes, not weeks 📊 Professional dashboard for bed management & census tracking 🤖 Automated intake, documentation & compliance 💸 Instant payouts (24-48 hours) via Stripe First Transaction Marketplace for Recovery Housing Our Solution Revenue: 8% consumer fee + 2% processing facility fee = 10% blended take, 70% margin

6. Market Opportunity The $25B recovery housing market is ripe for digital transformation TAM - TOTAL ADDRESSABLE MARKET $25B U.S. addiction treatment & recovery housing market growing at 8.2% annually SAM - SERVICEABLE ADDRESSABLE $2.1B Sober living facilities market - 100% cash-based, zero transaction infrastructure SOM - SERVICEABLE OBTAINABLE $4M Year 1 target: 40 facilities in Malibu & South Florida Key Market Drivers 49M Americans need treatment annually (SAMHSA) - massive demand with limited supply 31,500 facilities operate on Excel spreadsheets and cash deposits - zero digital infrastructure $55B opioid settlement funds flowing into facility construction and expansion Zero competition for transaction processing - no Stripe, Square, or payment rails exist Payment defaults cost facilities $2,400/month per empty bed - our solution eliminates this risk Bottom Line: The market is ready, the technology exists, the pain is acute. We just need to execute.

7. Business Model & Unit of Economics Consumer Fee 8% Standard fee Facility Fee 2% Processing only Blended Take 10% Gross revenue Net Margin ~70% After processing Revenue Model Unit of Economics Sober Living: $4,000/month Consumer Pays: Base rate $4,000 Booking fee (8%) +$320 Total $4,320 Facility Receives: Base rate $4,000 Processing fee (2%) -$80 Net to facility $3,920 SoberStay Revenue: Gross revenue $400 Stripe costs -$125 Net per month $275 4-month LTV $1,100 Residential Rehab: $80,000/month Consumer Pays: Base rate $80,000 Booking fee (8%) +$6,400 Total $86,400 Facility Receives: Base rate $80,000 Processing fee (2%) -$1,600 Net to facility $78,400 SoberStay Revenue: Gross revenue $8,000 Stripe costs -$2,506 Net per month $5,494 30-day LTV $5,494

8. Competitive Matrix & Market Gap Capability SoberStay.co Recovery.com Psychology Today Lead Brokers What They Do Complete transactions Send leads/Directory Directory listing Phone referrals Facility Pricing ✅ Transparent ❌ Hidden ❌ Hidden ❌ Hidden Instant Booking ✅ Yes ❌ No ❌ No ❌ No Payment Processing ✅ Built-in (Stripe) ❌ No ❌ No ❌ No Replaces Excel ✅ Full OS ❌ No ❌ No ❌ No Default Protection ✅ 80% reduction ❌ No ❌ No ❌ No Marketing Free Paid Paid Commission Cost to Facilities 2% on success $500-5000/ mo $299-2500/ mo 10-25% ongoing EKRA Compliant ✅ Validated ⚠️ Gray area ⚠️ Gray area ❌ Violations Operator Quote "Finally, a solution" "Just expensive marketing" "Too expensive" ”Illegal"

9. Traction & Validation Supply Side 10+ operator interviews  with  100% positive  feedback. Multiple operators asking to invest . Malibu pilot commitments secured. Demand Side 50+ patient interviews ;  10–20 weekly ongoing  at Oro House. Multiple patients committed to pilot launch. 🚀Development Progress MVP launching  Nov 1  with Geekbears. Interactive prototype live at  soberstay.co . 12-week build timeline on track.

10. Go-To-Market Strategy Phase 0 (Current): Launch MVP November 1 st , 2025 Phase 1 (Months 1–6): Malibu/SoCal domination. Phase 2 (Months 7–12): South Florida expansion. Phase 3 (Year 2+): National scale across Phase 4 (Year 2+): Paid SaaS offering for Facilities ~$299-$499/mo. Phase 5 (Year 3+): Insurance-Pay integration Phase 6 (Year 3+): Platformization – add virtual offerings SEO Domination AA/NA Community Meetings & Conferences Network Effect: More Facilities = More Patients Interventionists: 200+ placements/yr each. Treatment Centers: discharge planners as key referral sources. Partner with NARR & State Affiliates

11. Financial Projections Year 1 Year 2 Year 3 Year 4 Year 5 Facilities 30 105 255 480 750 Bookings 270 1,050 2,600 4,880 8,550 GMV $6.2M $26.4M $64.6M $124M $223M Revenue $624K $2.8M $6.8M $13.2M $24.8M Net Income ($363K) +$740K +$2.8M +$5.1M +$10.8M Margin -58% +27% +41% +39% +44% Key Milestones: Y2: Break-even, cash-flow positive Y3: $2M+ ARR → Series A ready ($40-50M valuation) Y5: Market leader, insurance partnerships, $200M+ exit potential Revenue Mix: Transaction fees (10% blended) + SaaS ($100/ mo /facility) + Verification + Insurance partnerships Unit Economics: CAC $200 | LTV $1,100-$5,494 | LTV:CAC 22:1 | Gross margin 70-78% | Payback <2 months Conservative Path to $25M Revenue, Profitable by Year 2

12. The Ask: $1.5M Seed Round Use of Funds O perator onboarding – 40% ($600k). Engineering & product – 30% ($450k). Go-to-market & partnerships – 20% ($300k). Compliance & regulatory – 10% ($150k). 12-Month Milestones Q1: Launch MVP with 25 verified Malibu facilities. Q2: 100 bookings; expand to LA/OC (50 facilities). Q3: $1.2M GMV run-rate; 10+ treatment center partnerships. Q4: South Florida expansion; 100 facilities; $5M GMV run-rate. Series A Target (Q4 2026) $2M ARR; 20% MoM; 250+ facilities; $5M raise at $15–20M valuation. What We Need Beyond Capital Treatment center intros; insurance connections; regulatory guidance; marketplace expertise.

13. Appendix A: Exit Strategy Multiple paths to liquidity. Strategic Acquirers Payers: UnitedHealth, Anthem, CVS, Cigna (8–12x rev). Digital health: Teladoc, Amwell, MDLive (6–10x rev). Recovery conglomerates: AAC, Acadia (5–8x rev). Recent Comparables BetterHelp $4.3B; Headspace–Ginger $3B; Lyra $4.6B; Spring $3.3B. IPO Potential Targets: $100M+ ARR, 30%+ growth, path to profitability (5–7 yrs). Precedents: Doximity $6B; Hims $3B; Ro $7B valuation.

14. Contact & Prototype Sean Fuchs — Founder & CEO Email: [email protected] | Phone: [phone] Interactive Prototype: soberstay.co Raising $1.5M Seed Round Disclaimer: This presentation contains forward-looking statements. Actual results may vary.