What is Social Cognitive Theory? - Developed by Albert Bandura in the 1960s. - Emphasizes the role of observational learning, social experiences, and reciprocal determinism. - People learn by observing others.
Observational Learning - Learning through observing the behavior of others. - Key processes: attention, retention, reproduction, and motivation. - Example: A child learns to tie their shoes by watching their parents.
Reciprocal Determinism - Interplay between behavior, environment, and personal factors. - Each influences the others. - Example: A person's behavior can influence their environment, which in turn can influence their behavior.
Self-Efficacy - Belief in one's own ability to succeed in specific situations or accomplish a task. - Central to motivation and behavior change. - High self-efficacy leads to greater effort and persistence.
Modeling - People can learn new behaviors by watching others (models). - Types of models: live models, symbolic models, and verbal instruction. - Example: Watching a video tutorial to learn a skill.
Bobo Doll Experiment - Bandura’s famous experiment on aggression. - Children exposed to aggressive models were more likely to imitate aggressive behaviors. - Demonstrated the power of observational learning.
Application in Education - Teachers serve as role models. - Encouraging self-efficacy in students. - Use of observational learning in classroom settings.
Application in Psychology - Cognitive-behavioral therapy (CBT) incorporates principles of Social Cognitive Theory. - Building self-efficacy is key to therapeutic interventions. - Role-playing and modeling behaviors in therapy.
Application in Media - Media influences behavior through modeling. - Positive and negative role models in television, movies, and social media. - Example: Campaigns promoting health behaviors through modeling.
Criticisms - Overemphasis on observational learning may underestimate biological factors. - Difficulty in measuring some constructs, like self-efficacy. - May not fully explain all types of learning (e.g., unconscious learning).
Contributions - Expanded understanding of how people learn in social contexts. - Provided a basis for effective interventions in education, psychology, and health. - Shifted focus from behaviorism to cognitive processes in learning.
Summary of Social Cognitive Theory - Emphasizes learning through observation and interaction with the environment. - Key concepts: reciprocal determinism, self-efficacy, and modeling. - Widely applicable in various fields.
References - List of sources used in the presentation (books, articles, websites).