social marketing is the marketing of social

social marketing

1. Name : Shafqat Rafiq Subject : Societal Marketing

2. Introduction Sony Group Corporation: Founded 7 May 1946; 77 years ago Nihonbashi, Chūō , Tokyo, Japan Founders: Masaru Ibuka Akio Morita Headquarters: Kōnan , Minato Tokyo, Japan

3. Products: Cameras Computer hardware Consumer electronics Films Music Robots Semiconductors Telecommunications equipment TV shows Video games Marketing Mix of Sony

4. Price: Premium pricing Entry level and mid range pricing Promotional pricing,discounts bundles deals and Financing options. Place: Global distributions network encompassing retail stores, online platforms,aurthorized dealers,and E-commerce platform. Physical retail, outless . Officall website and online marketing places

5. Promotion: Sony employs a mix of promotional strategies to create awareness, drive interest, and generate sales for its products and services.Advertising : Sony invests in advertising campaigns across multiple media channels, including television, print, digital platforms, social media, and outdoor advertising, to reach target audiences and communicate product features, benefits, and promotions. Sponsorships and Partnerships: Sony engages in sponsorships, collaborations, and partnerships with sports events, entertainment properties, music festivals, gaming tournaments, and cultural initiatives to enhance brand visibility, association, and engagement with consumers. Public Relations: Sony uses public relations efforts to manage its corporate image, communicate corporate social responsibility initiatives, share product launches and innovations, address media inquiries, and participate in industry events to showcase its products and technologies.

6. Services Advertising agency Banking Credit finance Financial services Insurance Network services

7. Revenue: Increase ¥11.540 trillion (FY2022) Number of employees: 113,000[3] (2023) Subsidiaries : Sony Entertainment Sony Interactive Entertainment Sony Music Japan Sony Corporation Sony Semiconductor Solutions Sony Storage Media Solutions Sony Global Solutions Sony Financial Group Sony Corporation of America

8. Use of AI in Sony Corporation Imaging and photography: (Autofocus tracking,object recognition and scene optimization ) Gaming (Intelligent match making , player behavior analysis) Entertainment (content recommendation ) Robotics (AI- powered robots like Aibo,industrial robots) Healthcare (medical imaging analysis,patient data management) Customer service (AI driven chat bots and virtual assistants)

9. Social contribution of sony Sustainability Initiative: Act Together ,creating a future full of emotion Zero Plastic Packaging : Recycled Materials : A sound choice for the environment

10. Vision : “ Using our unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment, as only Sony can. ” Mission:  A company that inspires and fulfills your curiosity. Market Segmentation of Sony: Demographic market segmentation: Dividing the market base on demographic variables such as age,gender , income, education, occupation, and family life cycle

11. Youth and Millennials Smart phones. Headsphone 2.Professionals and Business users: (professional cameras and projectors)

12. 3.Affluent and High income Consumers: Flagship smartphones, home theater systems 4.Families and home users Family friendly TV’s ,home audio systems 5.Students and education sector Laptops,tablets 6.Senior citizen Products with large displays

13. SWOT Analysis Strengths: Brands reputations: strong global brand presence with a reputation for innovation, quality, and technological expertise across multiple. Diverse product Portfolio: Sony offers a diverse range of products and services, including televisions, smartphones, gaming consoles (PlayStation), cameras, audio equipment, music. Technological Innovation: Sony is known for its continuous investment in research and development (R&D), leading to technological advancements, product innovation, and differentiation in the market

14. Strong Intellectual Property: Sony has a valuable portfolio of patents, trademarks, and intellectual property rights, providing a competitive advantage. Weaknesses Overreliance on Electronics: Sony's heavy dependence on the consumer electronics segment exposes it to market fluctuations, competition, and rapid technological changes, leading to challenges in maintaining market share and profitability in certain product categories. Geographic Concentration: Sony's revenue is heavily concentrated in regions such as Japan, North America, and Europe, making it vulnerable to regional economic conditions, currency fluctuations, and geopolitical uncertainties. Cybersecurity Concerns: Like many technology companies, Sony faces cybersecurity threats and data breaches, which can damage its reputation, disrupt operations, and lead to financial losses if not effectively addressed. Opportunities: Growth in Gaming Industry: The gaming industry continues to grow globally, presenting opportunities for Sony's PlayStation brand to capitalize on the increasing demand for gaming consoles, digital content, online gaming services, and immersive gaming experiences . Expansion in Emerging Markets: Sony can explore opportunities in emerging markets such as Asia-Pacific, Latin America, and Africa, where rising disposable incomes, urbanization, and digital adoption create demand for consumer electronics, entertainment, and digital subscriptions .

15. Threats: Intense Competition: Sony faces fierce competition from global rivals such as Samsung, Apple, Microsoft, and other technology companies across its product categories, leading to pricing pressures, market saturation, and challenges in maintaining market share. Technological Disruptions: Rapid technological advancements, disruptive innovations, and shifting consumer preferences pose threats to Sony's business, requiring continuous investment in R&D, product differentiation, and adaptation to market trends. Supply Chain Disruptions: Events such as natural disasters, geopolitical tensions, trade disruptions, and global supply chain challenges (e.g., semiconductor shortages) can impact Sony's production, distribution, and supply chain operations, leading to delays and increased costs

16. Corporate social Responsibilty Our commitment extends to helping our local communities, investing in the education of children, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, and providing necessary support when large-scale disasters strike. Our strategic philanthropic and corporate social responsibility (CSR) efforts are aligned to reflect the diverse interests of our key businesses and focus on several distinct areas: education; arts and culture; civic and community outreach; sustainability and the environment; and disaster relief, with an emphasis on volunteerism in each of those areas. Our CSR initiatives reflect Sony’s commitment to ethical and responsible business practices. Sony established the principles in its “Sony Group Code of Conduct” in alignment with its core values of fairness, integrity, honesty, respect, and responsibility, and we endeavor to uphold these principles as we strive to create innovation across our diverse industries.

17.  In recognition of our leading ethics and corporate social responsibility activities, Sony Group Corporation was honored by the Ethisphere Institute as one of the “2019 World’s Most Ethical Companies” for achieving outstanding results in the areas of ethical culture, corporate citizenship and responsibility, governance and reputation - an honor bestowed upon only 128 companies around the world. Furthermore, in 2020, Sony was ranked #1 on the Wall Street Journal’s list of Top 100 Most Sustainably Managed Companies in the World. The ranking, produced by the Journal’s environment, social and governance research analysts—who assessed more than 5,500 publicly traded businesses based on sustainability metrics including business model and innovation, external social and product issues, employee and workplace issues, and the environment. Reference : Information on Sony’s global CSR efforts can be found at  www.sony.net/csr . For more information on Sony’s corporate ethics and compliance-related efforts, please visit  www.sony.net/SonyInfo/csr_report/compliance/ .

18. Supply Chain of sony Sourcing and procurement: Sony sources raw materials,components , and parts from a global network of suppliers and vendors. Manufacturing and production: once raw materials and components are Procured.These are assembled manufactured products across various categories.e.g . T.V ,Smart phones etc. Distribution and logistics: After production products are distributed to regional warehouses and distributed worldwide. Retail and sales channels: Sony products are sold through various retails channel include sony store authorized retailers etc.

19. Supply chain management Practices: Sony emphasized on SCM such as inventory optimization, demand forecasting , suppliers relationship management .