social media Analytics (1)-(ENGINEERING)

Social Media Analytics (SMA) is the process of collecting, analyzing, and interpreting data from social media platforms to extract insights for making informed decisions. It encompasses various techniques from data mining, machine learning, and statistical analysis applied to the vast amount of information generated by users on platforms like Facebook, Twitter, Instagram, LinkedIn, and others.

1. SOCIAL MEDIA ANALYTICS

2. INTRODUCTION

3. LAYERS OF SMA

4. LOCATION ANALYTICS

5. MOBILE ANALYTICS

6. Types of Apps

7. From the perspective of objective-(Google play store has 27 categories of Apps)

8. How social media works?

9. Functions of social media

10. Applications of Social media

11. TYPES OF SMA

12. SMA TYPES AND BUSINESS VALUES