Social_Media_Guidelines_2019 Bangladesh.pptx

Social Media Guidelines 2019
Understand the key principles of the 2019 Social Media Guidelines.
Learn the do’s and don’ts for official and personal use.
Explore risks, responsibilities, and crisis communication.
Promote ethical and lawful conduct on social platforms.

1. Social Media Guidelines 2019 For Government Officials – Bangladesh Issued by: Cabinet Division Presented by: Md.Liton Munshi Date : 11 -09-2025

2. Objectives of the Training Understand the key principles of the 2019 Social Media Guidelines. Learn the do’s and don’ts for official and personal use. Explore risks, responsibilities, and crisis communication. Promote ethical and lawful conduct on social platforms.

3. Why Guidelines Are Necessary Increasing role of social media in governance. Prevent misuse that could harm public trust or national security. Ensure uniform standards for government communication. Enhance transparency and citizen engagement.

4. Legal and Policy Background Constitution of Bangladesh – Freedom of expression vs state security. ICT Act 2006 Cyber Security Ordinance, 2025 Government Servants (Conduct) Rules, 2019 . National ICT Policy & e-Governance guidelines.

5. Key Principles of the Guidelines Responsibility: Verify before you post. Non-partisan Conduct: Avoid political bias. Confidentiality: Do not disclose sensitive data. Accuracy: Share verified information only. Respectfulness: Avoid content that may offend individuals or groups.

6. Official vs Personal Use Aspect Official Account Personal Account Ownership Belongs to the Government Individual official Purpose Public information, policy updates Personal views (must still follow rules) Monitoring Institutional control Individual responsibility Restrictions Strict adherence to guidelines No political or misleading content

7. Do’s for Officials on Social Media ✅ Maintain professionalism ✅ Use accurate, authorized information ✅ Promote government services and initiatives ✅ Respond politely and helpfully to public queries ✅ Use official hashtags and branding

8. Don’ts for Officials 🚫 Share classified or internal information 🚫 Engage in political or religious debates 🚫 Post fake news or unverified claims 🚫 Disparage the government or other agencies 🚫 Use offensive or discriminatory language

9. Handling Misinformation and Crises Report to designated media cell/focal point. Use official channels to issue clarifications. Avoid emotional or personal responses. Document and escalate serious incidents.

10. Disciplinary Actions Breach may result in: - Official warning - Suspension - Legal action under DSA/ICT Act - Real-life examples (if permitted to share)

11. Case Study 1 – Responsible Posting Scenario: A government officer shares accurate COVID-19 updates via their verified official Facebook page. Outcome: Built citizen trust Reduced rumors Recognized by ministry for effective communication ✅ Key Takeaways: Timely, accurate, non-political, people-focused

12. Case Study 2 – Misuse of Social Media Scenario: An officer shared a political meme on their personal profile with a derogatory caption. Outcome: Public backlash Media controversy Disciplinary action under Government Servants Conduct Rules ⚠️ Lesson: Private accounts are not beyond professional scrutiny

13. Interactive Activity – Spot the Violation Instructions: Show 3 anonymized sample posts. Ask participants to identify: - What’s wrong with each? - Which principle is violated? - What would be a better alternative?

14. Role of Admins and Moderators Official page admins must: - Be trained and designated - Avoid posting without authorization - Regularly monitor and moderate comments - Archive important posts (as per e-Governance SOP)

15. Comment Management & Troll Handling - Hide offensive content, don’t engage emotionally - Avoid deleting unless legally necessary - Report threats to higher authorities - Use pre-approved auto-response templates

16. Accessibility and Inclusiveness - Use Bangla and English when needed - Use clear, simple language - Add alt text to images - Caption videos for accessibility - Be respectful to persons with disabilities, minority groups

17. Where to Get Help - Focal Person: [Insert contact – Cabinet Division / Press Cell] - Social Media Monitoring Cell: Monitors and provides alerts - Cyber Security Response Teams (CIRT/BGD e-GOV): For cyber threats - Legal wing for DSA-related risks

18. Final Reflections “As public servants, our voice represents the state. Let us use it with responsibility, integrity, and wisdom.” Remember: - What you post can go viral in seconds. - You are never ‘off-duty’ online. - You set the tone for how the government engages digitally.