Social_Media_Marketing for business - ppt for students

Social media marketing topics and brief summary

1. Social Media Marketing Module II: Facebook, LinkedIn, Twitter & WhatsApp Business Marketing

2. Facebook Marketing - Introduction Largest social media platform with 3B+ monthly users Key for awareness, engagement, ads, and commerce B2B and B2C use cases

3. Managing Presence on Facebook Brand consistency across pages Content types: posts, stories, videos, live sessions Creative use of carousels and infographics

4. Facebook Tools Business Manager for ads and pages Pages & Groups for community building Facebook Shops & Marketplace Publishing Tools for scheduling

5. Facebook Ads & Insights Ad formats: Image, Video, Carousel, Collection, Lead Gen Targeting: Demographic, Geographic, Custom Audiences Budgeting: CPC, CPM Metrics: Reach, Engagement, CTR, Conversions

6. LinkedIn Marketing - Introduction World’s largest professional network (1B+ users) Core for B2B, recruitment, thought leadership, branding

7. LinkedIn Strategy Profile & Company Page optimization 8-step strategy for engagement & visibility Content creation: articles, posts, videos

8. LinkedIn Ads & B2B Lead Gen Ad Types: Sponsored Content, InMail, Text Ads Sales Navigator for prospecting Targeting by job title, company, industry

9. B2B Social Selling & Personal Branding Four pillars: professional brand, find people, engage, build trust Leaders using LinkedIn for credibility and reach

10. Twitter Marketing - Introduction Platform for real-time news, conversations, and PR Strong for live events and trend-based marketing

11. Twitter Strategy & Ads Content: hashtags, mentions, threads Ad formats: Promoted Tweets, Accounts, Trends Analytics: Retweets, Replies, Engagement Rate

12. Case Example - Twitter Oreo 'Dunk in the Dark' Super Bowl tweet Zomato witty campaigns Amul topical creatives

13. WhatsApp Business Marketing Most popular messaging app in India (500M+ users) Direct customer communication & commerce Used by SMEs and Enterprises

14. WhatsApp Features & Use Cases Business Profile & Catalogue Setup Campaigns via Broadcast & WhatsApp API Automation through chatbots & CRM Examples: Banks, Airlines, Boutiques