Social_Media_Research_Presentation.pptx.com

Social Media

1. Assessing Social Media Marketing Factors Influencing Customer Satisfaction at Cafetana Coffee and Patisserie A Business Research Presentation

2. Introduction of the Study Key Concepts: Social media marketing's role in customer satisfaction. Legal Basis: Republic Act No. 7394 - The Consumer Act of the Philippines. Research Gap: Lack of understanding of effective social media strategies for customer satisfaction.

3. Background of the Study Local: Challenges faced by Cafetana Coffee in adapting to customer needs. National: Increasing reliance on social media for marketing in the Philippines. International: Global trends in social media marketing effectiveness. Relevant Studies: Evidence linking social media strategies to customer satisfaction.

4. Statement of the Problem 1. What is the demographic profile of respondents (age, gender, income)? 2. Which social media factors influence satisfaction (content quality, platform choice, consistency, feedback)? 3. What is the level of satisfaction among customers? 4. Is there a relationship between social media factors and satisfaction? 5. Recommendations for improving strategies.

5. Hypotheses/Assumptions Hypothesis 1: Content quality significantly influences customer satisfaction. Hypothesis 2: Choice of platform impacts customer satisfaction. Hypothesis 3: Consistency of posts correlates with satisfaction levels. Hypothesis 4: Customer engagement strengthens satisfaction.

6. Theoretical Framework Theories Applied: - Technology Acceptance Model (Davis, 1989): Ease of use and usefulness. - Customer Engagement Theory (Brodie et al., 2013): Emotional ties with brands. - Expectancy Disconfirmation Theory (Oliver, 1980): Meeting or exceeding expectations.

7. Conceptual Framework A schematic diagram showcasing variables such as social media factors and customer satisfaction.

8. Methodology Participants: 50 customers of Cafetana Coffee (aged 15-60). Data Collection: Questionnaires covering demographics, social media factors, and satisfaction levels. Analysis: Descriptive and inferential statistics (correlation analysis). Statistical Treatment: Frequencies, means, and correlations.