social-media-strategy-template for beginners .pptx

Social media strategy template for beginners. THis will help small business plan their social media strategy

1. Social Media Marketing Plan [Insert Company Name]

2. Channels + Audience Where we are (and where our audience) can be found on social media. Social Media Marketing Plan ‹#›

3. Competitor Social Media Follower Counts Social Media Marketing Plan ‹#› Competitor Facebook Twitter Instagram LinkedIn Pinterest [COMPETITOR] [COMPETITOR] [COMPETITOR] [COMPETITOR] [COMPETITOR] [COMPETITOR] [COMPETITOR]

4. Average Engagement (Past 30 Days) Social Media Channel Number of Posts Number of Interactions Average Facebook Twitter Instagram Pinterest Google+ LinkedIn Social Media Marketing Plan ‹#›

5. What’s Working For Our Competitors? The following types of posts are popular amongst competitive audiences : [Describe type of post …] [Describe type of post …] [Describe type of post …] Social Media Marketing Plan ‹#›

6. Channel Selection Current Networks [NETWORK] [NETWORK] [NETWORK] Networks to Add [NETWORK] [NETWORK] [NETWORK] Social Media Marketing Plan ‹#›

7. Social Media Content Strategy What we will create and where we will publish it. Social Media Marketing Plan ‹#›

8. Brand Mission Statement “Insert your brand or blog’s mission statement in one sentence …” Social Media Marketing Plan ‹#›

9. Social Media Voice + Tone Voice [Insert description of social media voice …] Tone [Insert description of social media tone …] Social Media Marketing Plan ‹#›

10. Original Content We’ll Share Social Media Marketing Plan ‹#› Content Types Facebook Twitter Instagram LinkedIn Pinterest Curated Blog Posts Photos / Images Industry News Company News Video Support

11. Social Media Content Curation Sources We will curate content from the following sources : [INSERT SOURCE] [INSERT SOURCE] [INSERT SOURCE] [INSERT SOURCE] [INSERT SOURCE] [INSERT SOURCE] [INSERT SOURCE] Social Media Marketing Plan ‹#›

12. Basic Social Media Posting Schedule Channel Sunday Monday Tuesday Wednesday Thursday Friday Saturday Facebook Twitter Instagram LinkedIn Pinterest Google+ Social Media Marketing Plan ‹#›

13. Goals + KPIs What we need to achieve (and how we will measure progress). Social Media Marketing Plan ‹#›

14. Business Objectives + Social Media KPIs Business Objectives Goal One Goal Two Goal Three Goal Four Goal Five Social Media Goals Goal One Goal Two Goal Three Goal Four Goal Five Social Media Marketing Plan ‹#›

15. Facebook Goals + KPIs Channel Goals Goal One Goal Two Goal Three Goal Four Goal Five Channel KPIs [INSERT KPI] [INSERT KPI] [INSERT KPI] Social Media Marketing Plan ‹#›

16. Twitter Goals + KPIs Channel Goals Goal One Goal Two Goal Three Goal Four Goal Five Channel KPIs [INSERT KPI] [INSERT KPI] [INSERT KPI] Social Media Marketing Plan ‹#›

17. Instagram Goals + KPIs Channel Goals Goal One Goal Two Goal Three Goal Four Goal Five Channel KPIs [INSERT KPI] [INSERT KPI] [INSERT KPI] Social Media Marketing Plan ‹#›

18. Pinterest Goals + KPIs Social Media Marketing Plan ‹#› Channel Goals Goal One Goal Two Goal Three Goal Four Goal Five Channel KPIs [INSERT KPI] [INSERT KPI] [INSERT KPI]

19. LinkedIn Goals + KPIs Social Media Marketing Plan ‹#› Channel Goals Goal One Goal Two Goal Three Goal Four Goal Five Channel KPIs [INSERT KPI] [INSERT KPI] [INSERT KPI]

20. Google+ Goals + KPIs Social Media Marketing Plan ‹#› Channel Goals Goal One Goal Two Goal Three Goal Four Goal Five Channel KPIs [INSERT KPI] [INSERT KPI] [INSERT KPI]

21. Budget + Tools + Reporting How much we can spend, what software we will use, and how we will prove it’s worth the investment. Social Media Marketing Plan ‹#›

22. Our Budget Channel Paid Ads Video Shoots Agency Costs Tools Misc. Facebook Twitter Instagram LinkedIn Pinterest Google+ Social Media Marketing Plan ‹#›

23. Our Toolset Planning Execution Measurement Social Media Marketing Plan ‹#›

24. Reporting Schedule [INSERT TEAM/COMPANY] will provide reports in [INSERT FORMAT] every [INSERT FREQUENCY]. Our reports will include summaries on: [ITEM 1] [ITEM 2] [ITEM 3] [ITEM 4] [ITEM 5] Social Media Marketing Plan ‹#›