Social media v2.32035049

1. -Raj C Mruthyunjayappa
Managing Director, TALISMA

5. Modeling the Behavior of Participants in Social
Networking Sites

The use of social networking sites (SNS) has become
widespread in a variety of non-profit and social justice
contexts. While before Greenpeace and the World
Wildlife Fund would need to organize mail-in
campaigns, now all it takes is a tweet, a Facebook wall
message or a YouTube video to spark a movement.

10. WHY SOCIAL MEDIA is Important?
4 Million Wiki articles
Over a Billion videos
Over 2 Billion Blogs
73% of active online users use Social Media
Over 40% have their own blog
39% subscribe to RSS feeds
Over 60% of internet users are part of social network
83% watch video clippings
78% of people trust recommendation of other customers
IT’S THE FUNDAMENTAL SHIFT IN THE WAY WE
COMMUNICATE

11. Traditional Methods
Old communication methods are monologue
Only 18% TV ad campaigns generate ROI
90% of people who can skip TV ads do
Average person is exposed to over 3000 advertisements
a day
Only 14% of people trust advertisements

12. NEW COMMUNICATION MODEL IS A DIALOGUE

Reason #1: People are talking about your brand right now!!
34% post opinions about products and brands on their blogs
36% think positively about companies those have blogs
Over 40% trust bloggers view on internet

Reason #2: Social media will only become more pervasive
and as such become a critical factor in success or failure of
business

Reason #3: Tomorrow consumers are todays “Digital
natives”

13. Future looks bright

14. SOCIAL CRM