Social Network - Facebook

Social Network Facebook

1. 1 Social Network – Facebook Team Members: Ashok Hegde, Archana Bamanale, Shirish Telsang & Arun Khedwal Under Guidance: Prof. Vikram Parekh

2. Agenda Executive Summary of Global Market – Social Network About Facebook Facebook - Mission Current Core –Team Facebook – Timelines Facts & Figures Facebook Users Worldwide Competition Acquisition SWOT - Analysis Financials IPO Case I – Indian Case Case II – International Case Conclusion Video – 7 Minutes 2

3. Executive Summary- Social Network In 2013 around 1.61 billion people log in to social networking sites at least monthly, from any electronic device That’s a 14.2% gain on social networker numbers from 2012 Market will grow at the rate of 10 % CAGR By 2017, 2.33 billion people will use social networks . Social media advertising market is expected to grow 52% to 58% YOY Drivers Increasing popularity of social media sites Emerging countries like India and China large potential internet users in future Increasing sale of smart phones is a key driver for this market Most of the social networks are free for the users Challenge Increasing abuse of social media and security concerns The risk of confidential information leakage example: - Personal information 3

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5. About Facebook Facebook® is a “social networking website” that allows you to create an online page to connect with friends, family, or make new friends with anyone anywhere. On your Facebook® page you can share pictures, personal information , messages, videos , join groups and add applications . 5

6. Mission 6

7. thefacebook 7

8. Facebook Current Core Team 8

9. Facebook Users Worldwide 9 Source: Facebook

10. Facts About Facebook Facebook employed only 6,337 people directly Facebook has more than 1.23 billion users globally Mobile monthly active users were 945 million as of December 31, 2013, an increase of 39% year-over-year. Facebook Deals with Everyday: 2.7 Billion Likes , 300 Million Photos Uploaded and 500 Terabytes of Data in real time Facebook Handles 300 Petabytes o f Daily Data, it stores for its active users Users are exposed to 1500 pieces of potential content every day. There are 70 different languages available for users on Facebook The average person spends between 18 and 20 minutes viewing their Facebook account Originally, engineers wanted to call the “Like” button the “Awesome” button By 2010, Facebook became profitable 10

11. 2004 2005 Oct 2005:  Facebook begins to add international school networks , Launch of Facebook Photos & reached 6 million users Sept. 26, 2006:  Facebook expands registration so anyone can join- reached 12 million users Feb 4, 2004 : Mark Zuckerberg and co-founders Dustin Moskovitz , Chris Hughesand Eduardo Saverin launch Facebook Source: Wikipedia, Facebook & Google Facebook - Timelines 2006 2007 Nov. 26, 2007:   Launch of self-service Ads platform + Facebook Pages – reached 58 million users 2008 2008 : Launch of Facebook Chat, Facebook iPhone app & New Facebook launches 2009 2009:  Introduction of the Like button, New Facebook home page launches & reached 356 million users 2011 : Launch of video calling, Timelines - reached 845 million users 2011 2012 2012:  Facebook announces acquisition of Instagram , IPO & More than  1 billion people are active on Facebook 2014 2014 : Facebook is 10 Year Old, Acquired WhatsApp & Oculus- 1.23 Billion users

12. Competition 12 Connecting 1.23 Billion $ 152.58bn Passive Friends Information 232 Million $33.05bn  Active Followers Business Oriented 260 Millions $ 21.4 Billions Passive Connection Type of Social Media A ctive users Market Cap Communication Form Difference

13. Major- Acquisitions by Facebook 13

14. SWOT- Analysis 14 Strengths Integration with websites and applications More than a billion active monthly users Excellent users experience Understanding of user’s needs and behavior Opportunities Increasing number of people using Facebook through mobile devices Expansion to China Diversify sources of revenue Open Facebook marketplace Weaknesses Weak CTR of advertisements Social network lacks of some features One source of revenues – advertisements on Facebook Attitude towards users’ privacy Lack of website customization Weak protection of users’ information Threats Increasing number of mobile internet users Users using ad-block extensions Slow growth rate of online advertising Identity thefts Weak business model

15. IPO & Share Price History 15

16. Financials- Last 5 Years 16

17. Indian Case Study – Election Campaign 17

18. Global Case Study- Zynga S ocial game services company founded in July 2007 Zynga states its mission as "connecting the world through games." Social gaming pioneer Zynga, creator of the Facebook games Farmville, CastleVille , and Mafia Wars, among others, is one of tech’s big success stories FarmVille became the most popular game on Facebook 18

19. Conclusion 19 Mobile Monetization: – Facebook still has yet to find the right formula for monetizing on mobile . Compete with Google :- Focus on evolving its search engine & compete directly Growth from Subsidiaries :- The Subsidiaries companies like Instagram, WhatsApp & Oculus VR is diversifying the business & can fuel the growth any time in near future

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