Social Networking Sites By Sanchit Gupta

Social Networking Sites

1. SOCIAL NETWORKING SITES Submitted by- Sanchit Gupta Class-10 th Mercury Roll no-35 Submitted to- Sarika Mam

2. Introduction To Social media A Social networking site is a online platform that facilities the building of social network or social relation among people. Social networking sites are also called social media. In social networking websites user create profile which contain information about them. It create a list of users with whom to share connection and organise their social networks

3. Advantages of social network Brand awareness  - Compelling and relevant content will grab the attention of potential customers and increase brand visibility . Brand reputation  - You can respond instantly to industry developments and be seen as 'thought leader' or expert in your field. This can improve how your business is seen by your audience. Cost effective  - It can be much  cheaper  than traditional advertising and promotional activities. The costs of maintaining a social media presence are minimal. If you choose to invest in paid advertising, you can spend as much or as little as your budget allows. Website traffic  - Social content can  boost traffic  to your website. This can lead to increased online  conversions  such as sales and leads. Evaluation  - It is  easy to measure  how much website traffic you receive from social media. You can set up tracking to determine how many sales are generated by paid social advertising.

4. Disadvantages of social media Resources  - You will need to commit resources   to managing your social media presence, responding to feedback and producing new content. This can include hiring and training  staff , investing in paid  advertising  and paying for the costs of creating video or image  content . Evaluation  - While it is easy to quantify the return-on-investment in terms of online sales generated by social media advertising - there are some less tangible benefits. It can be  hard to measure  and place a monetary value on the brand awareness and reputation that social media can bring. It's difficult to know how social media effects sales in-store. Ineffective use  - Social media can be  used ineffectively . For example, using social media to push for sales without engaging with customers, or failing to respond to  negative feedback  - may damage your reputation.

5. Name of social networking sites TELEGRAM FACEBOOK WHATSAPP YOUTUBE TWITTER INSTAGRAM

6. TWITTER Jack Dorsey invent twitter in 2006. Twitter is a  great marketing tool  for any business, big or small... ...And that's why it's so important to have a  perfect Twitter profile .  The good news is Twitter allows you to  pin one tweet permanently  on your profile.  The purpose of doing this is to highlight a particular tweet so that you can  promote it more effectively.

7. Facebook . Facebook is founded in 2004 by Mark Zuckerberg . Facebook is a very popular social networking site that lets the user connect with the whole world. It is basically an American Company that has now reached to every individual belonging to any country. The main objective on which the website is running is to bind the whole world together and let them share the specialty of their culture and tradition with others. The website is useful for every human in various aspects and the reason behind using it may vary from person to person.

8. Youtube Youtube is found in 2005 by Jawed Karim,Steve Chen,Chad Hurley. YouTube is available in more than 80 different global languages. As a search engine, YouTube ranks second in the world. Google had purchased YouTube for the US $1.65 Billion users. ‘YouTube Kids’ service by YouTube provides content appropriate for the kids only. Interestingly, YouTube had started as a dating website.

9. Instagram Instagram is a popular social networking platform for sharing photos and videos. Instagram provides facility to upload, edit and share user’s photos and videos on Instagram.It was launched on 6 th  October 2010 by two friends Kevin Systrom and Mike Krieger.Instagram can be operated through computers and also from other devices like Smartphone, tablet, and other devices.Instagram officially released the ios application on 6 th  October 2010.Facebook released its Android application on 3 rd  April 2012 and was downloaded more than 1 million times on the same day. Facebook purchased Instagram on 9 th  April 2012 for the US $1 billion in cash and stock.

10. Whatsapp Brion Acton,Jan Koum are the inventors of Whatsapp in 2009. WhatsApp is a messenger that offers everyone free messaging all over the world through an internet connection. The WhatsApp was loved by everyone, and it was launched with the name of WhatsApp 2.0 Initially, the WhatsApp was a paid service. It is because to recover the cost of verification of sending texts, images and videos. The best social networking website named Facebook acquired the WhatsApp on the 19th of February for 20 billion dollars. In the present scenario, the WhatsApp has improved a lot of features. Also, its security is improved. Thus, people who send texts can feel safe by using WhatsApp . Initially, the WhatsApp was criticized by most of its users for the of privacy and security.