Social Semiotics Infographic_Hanifam Rezki_Reza Aulia_Rafi Naufal.pdf

Infographic

1. Social Semiotics
encompasses 5
key points :
1. Semiotic Resource:
The actions, materials, and
artifacts used for
communication, expressing
meanings through the selection
of available resources.
SOCIAL SEMIOTICSSOCIAL SEMIOTICS
Stemming from Michael Halliday's Functional Linguistics, explores language as a product of social processes. It evolved into a multimodal
theory, incorporating visual communication and concepts like composition and modality. The result is a social semiotic approach, analyzing
contemporary communication through diverse modes.
2. Provenance:
The importation of signs from
other contexts to signify ideas
and values associated with that
context in the creation of a new
sign.
3. Modal Affordance:
The potential actions or
possibilities enabled or
constrained by specific modes
of communication in multimodal
contexts.
4. The Motivated Sign and Sign-
Maker's Interest:
- The Motivated Sign:
Highlights signs with a direct
resemblance between the sign and
its representation, particularly in
iconic signs.
- Sign-Maker's Interest:
Emphasizes that signs are created
with a purpose or motive,
influencing their meaning and
interpretation.
5. Design: A communicative
process that selects, organizes,
and presents elements to convey
a message using various modes,
each contributing a partial
aspect to the overall meaning.
Social media, like Pinterest, are dependent on user
participation.
social semiotic multimodality usually start by comparing the
features of texts to analyze a particular research question or
idea
The first stage is examine the use of modes in the text being
analyzed. Then, concerned with attention to questions
concerning the modal organization, modal dominance and
layout. The last is informed by the concept of the motivated
sign and sign makers’ interest
1.Pinterest
The user’s homepage of pinterest is a
dynamic hyperlinked text
Pinterest users construct conventional
gendered styles through their selection
of image content and colour-palettes.
The themes represented on Pinter- est
are highly gendered, focused around
home-making, fashion, and marriage.
The restricted origins, the provenance of
these images serves to maintain a
conventional gendered style
2. Image Trajectories and the Provenance
Pinterest users construct conventional
gendered styles through their selection of
words and word structures.
The grammatical style of writing is con-
strained by the available space and the
users therefore can disregard written
stand- ards and rather focus on semantic
content.
The themes reflected in writing coincide
with the themes of the images and colours,
strengthening the notion of Pinterest as a
coherent/constrained whole.
3. Writing
Pinterest is a primarily visual social
media platform.
Pinterest is unequivocally image led,
unlike other social media (e.g. blogs or
Facebook) that may be video, image
or writing led.
Pinterest suggest a strong degree of
multimodal coherence or ‘sameness’
across Pinterest users is wanted.
4. Looking Across Modes: Design
Pinterest users’ choices of semiotic
resources is a key concern of a
social semiotic approach
Pinterest users’ style is gendered,
shaped by the normative practices
and the design of the platform is
pertinent
5. Style and Gender
Potentials
Understands social function and
complexity of texts.
Enables holistic analysis of
communicative and
representational texts, focusing
on inter-connectedness between
agency, technologies, and social
context.
Limitations
Focuses on a small collection of
texts, challenges in evaluating
intentionality, and abstract
theoretical commitment.
Overcomes limitations by
combining social semiotic
multimodal approach with other
methods (e.g., focus groups,
content analysis) for broader
insights.