Soi tv new

1. Soi TV is the 1st. SOCIAL TV NETWORK FOR HISPANICS

2. And Social TV equals 100% Interactivity!

3. First A VIDEO CLIP s o you get to KNOW ME a little BETTER

4. Let me tell you a big secret: HISPANICS have an OPINION on just about ANYTHING .

5. Well then… let me tell you a SECOND SECRET … they LOVE to SHARE their OPINIONS

6. FOR Latinos OPINIONS = Conversation = Entertainment

7. OPITAINMENT: Opinion + Entertainment SOi TV is pioneering Opitainment , a new concept of TRANSFORMING the OPINION of the latino audience into ENTERTAINMENT , 7 days a week. SOi TV MONITORS the entire process of the PUBLIC OPINION EXPERIENCE from A to Z. C hecks & balances are in place throughout the process management of feedback from the audience, we analyze, interpret, generate screen graphs and archive for future use.

8. With OPITAINMENT is more fun to watch a program in Soi TV THAN IN TRADITIONAL TV

9. TRADITIONAL TV Content CONSUMER GENERATED Content

10. Traditional TV Soi TV It’s more fun to watch a PROGRAM in

11. Social TV is not ROCKET SCIENCE! It’s already SUCCESFUL in the US General Market!

12. Not ROCKET SCIENCE!

13. Soi TV is about CONNECTED HISPANICS TV Audience REACH Digital Audience ENGAGEMENT TARGET CONNECTED HISPANICS

14. A new & emerging target: CONNECTED HISPANICS And that’s 89% of Hispanics

15. Latinos are more CONNECTED t han any other group! They tweet, retweet , reply a nd follow! They visit our site and Register! They comment, Share, a nd like us! They view us a nd post videos!

16. The target CONNECTED HISPANICS is alive and Kicking!

17. Over-index GM in Social Use Over-index GM in MobileUse

18. Audience Survey: CONNECTED HISPANICS Latinos between 18-40 That want to express themselves, have a presence, show his/her personality, value, talent, strength & opinion. TV Audience Reach Digital Audience Engagement TARGET Connected Hispanics * 954 people Survey May 2012

19. Tremendous Growth IN SOCIAL MEDIA in just 4 months March April May June March April May June March April May June March April May June

20. Who AM I?

21. Today we reach 66% of HISPANIC HOUSEHOLDS Broadcast .3 next to Telemundo

22. Aggressively seeking PAY TV DISTRIBUTION DIRECTV and Comcast end of 2012

23. 27% of SPANISH-DOMINANT HISPANIC HH’S have Digital Broadcast Television Americans relying exclusively on over-the-air (OTA) TV broadcasting increased from 42 million a year ago to almost 46 million in 2011. 15 % of all U.S. HH’s rely solely on over-the-air signals to watch TV programming up from 14% in the past 3 years. 4 % of TV households, eliminated pay TV service at some point in the past . 25% of Hispanic homes are broadcast-only. 27 % in Spanish dominant homes

24. We have a great TEAM Julian Isaac CEO Camilo Bernal SVP Distribution Rogelio Jaua CCO Pablo Mendoza B2C CMO Cesar Prato B2B CMO Jacqueline Makhoul Programming & Acquisitions Director Luisiana Ríos News & Commentary Director WE ARE SEASONED TV ENTERTAINMENT EXPERTS TV Network Management Strategic Planning Original Productions Brand Solutions Business Development TV Start Ups TV Network Distribution Digital Marketing Multi-National Content Syndication Award winning Journalism

25. Strong PROGRAMMING STRUCTURE 16 HOURS of SOI Programming per day Original Production: 3:10 HOURS Premiere Programming: 8:10 HOURS PROGRAMMING PER DAY

26. 4 daily hours ORIGINAL PROGRAMMING

27. El OPINIARIO is just like a Newscast, but ABOUT OPINIONS We present an in-depth report AND THE ANCHORS DEBATE IT ON AIR The Audience takes sides, express their OPINION AND WE SHOW THE RESULTS.

28. GUAREVER TUDEI Invites every celebrity that comes to MIAMI and believe us there’s A LOT OF THEM . TWITTER and FACEBOOK EXPLODE Every night!

29. OPITAINMENT SEGMENTS 2 minutes, TWICE per hour throughout all our programming. They are THE SPINAL CHORD OF OUR INTERACTIVITY SURVEYS, CONTESTS & GAMES!

30. DESDE TV STATION START UP Reality Show Watch every fight, every problem and all the secrets of these executives, technicians and talents building Soi TV! CASTINGS, BACKSTAGE & C-level MEETINGS!

31. GREAT TELENOVELAS!! NOVELAS IN STOCK 2012 16 NOVELAS IN STOCK

32. 16 NOVELAS IN STOCK GREAT TELENOVELAS!! NOVELAS IN STOCK 2012

33. 16 NOVELAS IN STOCK GREAT TELENOVELAS!! NOVELAS IN STOCK 2013

34. 4 SERIES IN STOCK GREAT TELE SERIES!! SERIES IN STOCK 2012-2013

35. 8 DOCUDRAMAS IN STOCK GREAT DOCUDRAMAS!! DRAMAS IN STOCK 2012-2013

36. I have great things TALK SHOW + REALITIES+SPORTS GREAT PROGRAMS!! REALITY, SPORTS AND TALKSHOWS IN STOCK 2012-2013

37. MEXICAN Content Provider and Producer US HISPANIC Content Provider and Producer BRAZILIAN Content Provider Colombian Content Provider and Producer ARGENTINIAN Content Provider and Producer ARGENTINIAN Content Provider and Producer PERUVIAN Content Provider CHILEAN Content Provider and Producer HISPANIC Opinion Platform WEB Platform for Polls STRATEGIC ALLIANCIES!! CONTENT PROVIDERS

38. With Soi TV you CAN GET RID OF the 30” spot STRAIGHT JACKET imposed by Traditional TV!

39. TRADITIONAL TV Spot BRAND & CONSUMER GENERATED Content

40. Audience What they say Who they are Brand Followers Public Opinion Demo/Psico Social Media Growth Basic Traditional TV MULTIPLE INTERACTIVITY Levels

41. 360˚ MARKETING Cycle 1. You Watch 2. You Join 3 . You Contribute 4 . You Share 5. You Recommend 6 . You Love

42. Live Opitainment Segments (National and Local) TV Program Interactivity (Original Production) Screen Interactivity Layer 2 nd Screen Applications Phase 1 Phase 2 Phase 3 Phase 4 MULTIPLE INTERACTIVITY Levels

43. 3 Basic SOCIAL TV buys… 1. Live Opitainment Segments (Polls, e-coupons, games, trivia) 2. Social Media Novela Screen Inserts 3. Interactive Product Integration in original programming

44. More than just an audience WE DELIVER MARKETING RESULTS SURVEYS STORE Traffic DIGITAL coupons Targeted SAMPLING Accountabilty driven progams …

45. In Soi TV our AUDIENCE becomes your BRAND FOLLOWERS!