Sony digital strategy

Final Presentation for Kelly Shallman

1. Digital Strategy Sony

2. Turning strangers into promoters

3. Target audience Photographers and videographers 16+

4. social media Campaign Worldwide Photo & Video Competition

5. The rules # SonySnapshot #Camera #Lens Link to contest page Join Sony Rewards & Post on website

6. Where?

7. Contest Winners First place - $1,500 Second place – $1,000 Third place - $500

8. Measuring success Metrics: Quantifiable data Social Mobile Web Email Sales

9. Prior experience proves promising outcome Flagler Tavern

10. Conclusion: benefits for sony Boosts social presence Mobile entertainment & shopping Generate website traffic Increase number of subscriptions Product sales Brand awareness